vintage stuff

Text: “Back then, you didn’t look through your closet for something to wear. You wore your closet. You’ve come a long way, baby.”

The image below is the cover of a comic book designed to teach adults about birth control (it seems to have been published in 1956 and again in 1962). Find it all online here.

Found here via copyranter.

Here is a video for Hasbro’s Rose Petal Cottage. Could be good for discussing gender socialization:

Great find, Sherryl K.!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

These images are of a beer marketed specifically to women in 1953, Storzette by Storz.

From the website:

“In 1953 Storz tried to market a new product for women, ‘Storzette.’ Designed to be a beer for the ladies it was supposedly not too bitter and was calorie controlled. it also came in a smaller can, 8 ounces, which Storz called “Queen sized” and it came in four can packs called “Princess Packs.” The brewery noted that market studies showed that many women felt that the standard 12 oz can provided too large a serving. The beer inside was also different, made to be less bitter than standard beers. The can even had a pink orchid pictured on it to help it appeal to women. It’s initial test market results in San Diego seemed positive, but in the end the effort was not successful and Storzette did not last long on the market. As a result, the little can with the orchid is very scarce. Storz also used a slogan on its regular cans for awhile in the 1950s, “the Orchid of Beer” which has to be one of the more unusual beer advertising slogans.”

Ad for men’s slacks. Thanks to Dorotha for finding it here.

Here’s the text:

“Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash wear blend of 65% “Dacron” and 35% rayon—incomparably wrinkle-resistant. About $12.95 at plush-carpeted stores.”

Text:

“Please keep stealing our stewardesses. Within two years most of our stewardesses will leave us for other men. This isn’t surprising. A girl who can smile for 5 1/2 hours is hard to find. Not to mention a wife who can remember what 124 people want for dinner. (And tell you all about meteorology and jets, if that’s what you’re looking for in a woman.) But these are not the things that brought on our problem. It’s the kind of girl we hire. Being beautiful just isn’t enough. (We don’t mean it isn’t important. We just mean it isn’t enough.) So if there’s one thing we look for, it’s girls who like people. And you can’t do that and then tell them not to like people too much. All you can do is put a new wing on your stewardess college to keep up with the demand.”

Dorotha found this here.

This nice Barbie and Ken from 1961 might be useful for demonstrating just how much the ideal masculine body has changed.

Look at those skinny legs!