vintage stuff

Emily sent us this classic Goodyear tire ad. The ad starts out talking about mileage and showing men, but then moves to a segment where a woman is driving and there’s scary music and we’re to presume that she’s maybe being chased or is in danger–and you want to be sure your wife has good tires so she can get away.

NEW! This ad for the VW Bug also plays on the idea that women are terrible drivers:

Text:

Women are soft and gentle, but they hit things.

If your wife hits something in a Volkswagen, it doesn’t hurt you very much.

…

She can jab the hood. Graze the door. Or bump off the bumper.

It may make you furious, but it won’t make you poor.

So when your wife goes window-shopping in a Volkswagen, don’t worry.

You can conveniently replace anything she uses to stop the car.

Even the brakes.

Kate N. pointed us towards this article in the New York Times today discussing 25 years of Marines recruitment aimed at women. Below is the content of their slide show.

1974:

1976:
1978:
1980:
1984:
1988:
1995:
1995:
2000:
2000:

The article says that the Marines have only recently began a concerted attempt to recruit women. Does anyone have any information about the shift in the racial targeting? Or is that just an artifact of the slide show?

Thanks so much for the tip, Kate!

Also in military recruitment: which military would you join?, the homefront, and war as entertainment.

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The Home Made Simple Squad is a new ad campaign for Proctor & Gamble cleaning products. Five women make up the Squad. From Lori’s bio:

‘I love to entertain in my home, and when people come over, I want them to walk in and immediately feel welcome and comfortable. So I make sure my house is always looking good and smelling fresh.’ Lori, 37, prides herself on her clean and well-organized home that’s always ‘company-ready’. Lori is disciplined about more than just caring for her home – she’s also recently lost 95 lbs, and keeps fit with a regimen of healthy eating, power walking and yoga.

So not only is she a good housekeeper, she keeps herself fit and trim, too!

Although all of the bios mention that the women have children and are busy, not a single one mentions a husband, partner, or other adult who might have some role in keeping a house clean. Or, for that matter, making the kids clean up after themselves.

Thanks to an anonymous commenter on another post for bringing my attention to this one!

NEW! This vintage ad relates sweeping the floor to dancing… because cleaning vinyl-plastic tile flooring, unlike cleaning other kinds of floors, is a kick!

An Anonymous Reader sent another example of the message that women absolutely love cleaning!  The bucket reads, “What could be better than this?”  I suppose it could be tongue-in-cheek, but I’m not getting that vibe.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Then:

Then:

Now:

Thanks to Jason for sending along the first “then”!

This famous Life Magazine cover from 1971 trumpeted the feminist movement:

Six years later, in 1977, Time Magazine reminded us that gender difference (and inequality?) was genetic and, thus, out of our control:

And don’t miss the famous 1978 Hustler cover that appeared the very next year!

[youtube]http://www.youtube.com/watch?v=n10XeJv4xwc[/youtube]

Osborn Tramain posted this on youtube.

NEW (Dec. ’09)! Ted K. sent in this contemporaneous commercial for Rice Krinkles:

[youtube]https://www.youtube.com/watch?v=Zs-P_u7taMI[/youtube]

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.