sexual orientation

Kathy H. sent in a link to a story about a start-up in Los Angeles, Scopely, that’s trying to use humor to compete with the budgets of bigger companies.  Their aim is to hire engineers who are willing to trade a higher salary to get in on the ground floor of a promising, but nascent endeavor.  How are they doing it?  By promising silly signing-prizes, like $11,000 wrapped in bacon.  Cute, right?  But in their creative planning, they forgot that women exist. Here’s their list of bonuses:

Cigars and beer are masculinized items, but tuxedos, cologne, and beard grooming oil are actually for men.  Maybe the spear gun is for women?   They do, to be fair, show a pair of breasts operating it.

Maybe if Scopely recognized the other half of the population, they wouldn’t have to try so hard to find employees.

UPDATE: A reader, who also happens to be a female engineer, noticed that Scopely throws in another sexist (and this time heterocentrist) LOL on its job application form, where it prompts applicants to put in their girlfriend’s phone number if they’re confident (and, yes, this could include lesbians, but I don’t think that’s what they were going for):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Arlie Hochschild, in her book The Second Shift, discusses a modern tension in American households resulting from a “stalled gender revolution,” i.e., the fact that women and the social construction of femininity have changed and men and masculinity have not caught up with these changes.  These tensions erupt when assigning responsibilities in the second shift of household labor and childcare, which often fall upon wives’ shoulders.  Traditionally, the dominant construction of masculinity does not allow men to participate in housework, such as laundry, since it is threatening to their sense of masculinity.  In fact, as argued by Julie Brines, the economic model of dependency holds for women but not for men.  Men can essentially trade in their salaries for the domestic labor performed by their wife; however, when women out-earn their husbands, they cannot seem to strike a similar bargain.  In this case, since the man is not fulfilling his traditional role as provider, he essentially refuses to further damage his reputation by engaging in “woman’s work” in the home.

Enter Tide:

In this Tide commercial, we see this threatening element of housework, as the “Dad Mom” tries to justify his laundry proficiency by reasserting his masculinity.  At the end, he confirms that he is still a man as he declares that he will “go do pull ups and crunches,” one would assume in order to build up his manly muscles.  Beyond this direct statement of his attempts to embody masculinity, throughout the commercial, we see three themes — normative heterosexuality, competition among men, and the codification of laundry as feminine — used to excuse his role as homemaker.

He first makes the claim that he is at home “being awesome,” and proceeds to explain how.  He stresses his unique (and alluring) mixture of masculinity and nurturing.  By describing himself in this way for the sake of the “Mom Moms,” he alludes to his heterosexuality, a basic element of hegemonic masculinity, in an attempt to establish some sex appeal.

Second, there is a competitive element to his dialogue as he boasts to other dads about his ability to dress a four-year-old and skills at folding a “frilly dress with complete accuracy.”  By making it a competition, he rationalizes his participation in housework. Boom!

Finally, this “dad mom” uses the “brute strength of dad” in combination with the “nurturing abilities of my laundry detergent” to complete this basis household task.  The task of doing laundry and the detergent, itself, is codified as feminine.  This combination is a “smart” one because this is exactly what women need: more men doing the laundry.

Amanda M. Czerniawski is an Assistant Professor of Sociology at Temple University. She specializes in bodies and culture, gender and sexuality, and medical sociology.  Her past research projects involved the development of height and weight tables and the role of plus-size models in constructions of beauty.  Her current research focuses on the contested role of the body in contemporary feminist discourse.

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I often find myself bemused at our insistence on using sex (i.e., male or female) as the defining thing that describes our sexual orientation.  We are homosexual, heterosexual, or bisexual, right?  These words supposedly mean that we are sexually attracted to the same sex, the other sex, or both.  Right?

No! Not by a long shot! Essentially no one is attracted to men, for example, no matter what their sexual orientation.  I’m straight and female, but I am attracted to a very, very, very small subset of men. I’m generally only attracted to men within a certain age range, with kind faces (I find the chiseled look a bit intimidating); also, I prefer them to be relatively clean.  If I can add non-physical characteristics, then being aggressive with buddies or rude to waitstaff or prone to jealousy are all turn-offs, as are certain politics.  I’ll stop here.  Suffice to say, suggesting that I’m attracted to men is a vast overstatement.  Sexual orientation, as we think of it, simply doesn’t describe my proclivities. I suppose this is true for most of us.

I was reminded of this idea when I came across an OK Cupid post.  Christian Rudder drew on the profiles of over 250,000 heterosexual users, discovering that a large percentage of them had (positive) sexual experiences with people of the same sex, or wanted to (source).

Thirteen percent of self-identified straight men have had a sexual encounter with another man.  Seven percent of them enjoyed it.  Another 5% haven’t had the pleasure, but they would like to.

Significantly more self-identified straight women, 33%,  have had a sexual encounter with another woman.  Twenty-six percent of them enjoyed it.  Another 18% haven’t, but they would like to.  Less than half reported that they hadn’t and figured they never would.

Reported sexual orientation, then, simply doesn’t map perfectly onto desires or behaviors, in addition to failing to capture the full complexity of our sexualities.

For more of OK Cupid’s data, see our posts on the racial politics of dating, what women want, how attractiveness matters, age, gender, and the shape of the dating pool, older women want more sex, and the lies love-seekers tell.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Gay men and bisexual men still represent a disproportionate number of HIV cases in the United States (CDC).  In addition, African-American and Latino men are significantly more likely than white men to be diagnosed with HIV and die from AIDS-related illnesses.  Numerous HIV prevention campaigns are thus aimed at these populations.

It’s important to try to reduce the HIV among these populations, but we also need to think critically about how prevention strategies reinforce stigmatization.

For example, this ad from a western Massachusetts clinic uses the phrase “man up, get tested” — taking care of yourself by getting tested for HIV is linked to your masculinity.  What’s interesting is that by including only men of color in the photo, the ad suggests that black and Latino men are particularly obsessed with their masculinity, more so, perhaps, than white men.  It also potentially reinforces stereotypes about black men as hyper-sexualized and Latino men as machismo.

While men have always had sex with men and women have always had sex with women, the idea that a person could be of a particular homosexual type (as opposed to someone who did homosexual acts) only emerged in the late 1800s (in Western culture anyway).  Even then, it took a very long time for the idea that gay people might be among us to filter through popular culture.  Only after an active gay liberation movement made homosexuality more visible did people actually start to look for it in people they knew.

Accordingly, things that look very “gay” to us today, didn’t look that way before homosexuality became part of our consciousness. In a previous post on this topic, I discuss a vintage soap ad in which two naked men in a public shower have a conversation about “hard” water and “lathering” up.  It seems to have clear gay undertones today (maybe overtones), but it wasn’t meant to suggest homosexuality then.  Likewise, a series of military recruitment posters, sent in by Katrin, might very well trigger the “specter” of homosexuality today, but likely would not have inspired giggles at the time.

More at Scribd.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Super thanks to Rebecca Pardo for inviting me to be part of a segment on hook up culture for MTV News!  She and her team did such a wonderful job of editing and illustrating the interview.  I’m so tickled to be on MTV and excited to share it here!

The gist? College students are having sex, but not as much as you might think. And most of them are kind of disappointed about the whole thing. All in three minutes!

For a longer and decidedly less MTV-y approach to this topic, feel free to watch a 40-minute version of the talk taped at Franklin and Marshall College (slideshow and transcript if you’d rather read).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Eve P. and Will LeS. suggested that we write about the window decals that have popped up on the back windows of cars in the last couple years.  The decals supposedly list the members of the car owner’s immediate family, sometimes including pets.  They also, though, tend to reproduce some interesting ideas about families.  Here’s what Eve had to say:

• The figures are almost always placed on the left side of the car, so that the figures (usually placed from tallest to shortest) strongly give the impression of a visual hierarchy or ranking.
• A “dad” figure is first in line, before a “mom” figure, and the adult figures come before the child figures (boy children before girl children, unless the boy is younger child), and the child figures come before any animal figures…
• This ranking seems to suggest that men take precedence over women, adults take precedence over children, and all humans take precedence over animals.
• I don’t think I’ve ever seen a two woman or two man setup (or any other set of adults besides one man and one woman)…
• The “dad” figure is taller than the “mom” figure…

So the stickers tend to reproduce the normalness of (1) being paired up with (2) someone of the other sex, (3) having children, (4) a gender hierarchy, and (5) the imperative that men be taller than women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The chart below summarizes the position on 12 rights for gay, lesbian, and bisexual Americans held by Barack Obama and 12 candidates for the Republican Presidential Election:

Data collected by Ned Flaherty for Marriage Equality USA.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.