sex

I thought these two images were interesting because they are using sexualized images of men in a magazine called Metropolitan Home. It struck me at first because it’s pretty unusual to find sexualized male bodies used in ads targeting a general audience that might include straight men. Then I started thinking–maybe the fact that it’s in an interior design magazine means advertisers assume the readership is mostly female or, if male, gay, so there is little fear of offending straight men with these types of ads.

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The smaller text says,

Every hearts on fire diamond is cut and polished at 100% magnification to guarantee a life of intensity.

I honestly don’t know what we’re supposed to get out of this–that buying this ring will bring so much passion and “intensity” to your relationship (by setting your “hearts on fire”) that there will be no reason to stray? That buying her a ring will turn her on so much that the sex will be fantastic enough to satisfy him? I really don’t know.

From Metropolitan Home.

This satirical cartoon about Wonder Woman, found here, might be an interesting conversation-starter about power and sexuality, and how we’re always expressing our own sexuality within a set of social assumptions about gender, power, and so on.

Thanks, Krystal-Lynn M.!

NEW! Here is a Wonder Woman comic (found here) that depicts her using her sexuality as a weapon. Thanks to Potts for sending this one along!

We’ve posted about Tom Ford‘s most recent provocative campaign (see here), but Urban Artiste drew our attention to an interesting development. The Italian Advertising Institute has banned one of his ads for being too “vulgar,” “sexually implicit,” “beyond bad taste,” and an “offensive gesture which insults women and the dignity of all” (quotes found at The Daily Telegraph). Which ad?

WARNING: The images in post are not safe for work.

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Here’s an Axe ad, sent in by Krystal-Lynn M., the idea being that if you use Axe, women will perform oral sex on you in the bathtub:

NEW: p.j. sent us this ad for Lynx, another name that Axe is marketed under in some countries:

NEW! (Mar. ’10): Katrin sent in this video about the LynxJet marketing campaign, which plays on the idea of the sexy airline stewardess who is sexually available and eager to please her male partner:

[youtube]https://www.youtube.com/watch?v=8QjcUf5pG3k[/youtube]

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In this ad for Bud Lite, we see a reversal of the usual gender pattern–in this case, a woman has x-ray vision and uses it to imagine what men look like under their clothes. When a chubby man appears and she sees his body under his clothes, she’s disgusted and looks away:

[youtube]https://www.youtube.com/watch?v=cOEMI8HRhlA[/youtube]

An interesting example of men’s bodies under scrutiny.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.