sex

Crossposted at Jezebel.

Simon O. sent in this Ukrainian army video meant to recruit women:

The translation (taken from YouTube, and I think it’s a somewhat rough translation; I cleaned up the punctuation and spelling a bit):

Girl 1: Would you take us for a ride in your BMW?
BMW-driver: Even to the end of the world!
Soldier: Hey, I’d like to drown [drink?] some vodka, girls!
Girl 1: Just a second!
Girl 2: Where do you live?
Soldier: Right here- daytime at work, and at night in the clubs!
Girl 1: Which work???
Soldier: Contract, of course!
Blonde girl: Contract? Marriage contract or what?
Girl 3: Army contract, stupid!
BMW driver: Hey, don’t you wanna ride in my car?
Girls: Forget it, take yourself for a ride!
Narrator: It’s about time for new heroes! With contract-based service in Ukrainian armed forces!

Apparently the Austrian army thought it was awesome and made their own version:

Translation (again from YouTube):

Audi Driver: Hey girls, wanna go for a spin in my fast ride?
Girls: Ehh not sure, there’s not even enough space for all of us.
Soldier: Wazzup girls, in the mood for a joyride?
Girls: *Yaaaaay*
Soldier: Join the army if you wanna drive a tank.
Soldier2: Jump in, starting engine.
Audi Driver: Hey, what about the spin?
Girl: Forget it, I want to drive something big.
Narrator: The Austrian Armed Forces offer unique opportunities for young people who are at least 18, everything else is just everyday life.

Both versions play on the idea of women as materialistic, looking for the guy with the best car. Vehicles become a stand-in for masculinity; the bigger/faster the ride, the more attractive you are to women. And what’s more manly than a tank, with a long, phallic-shaped barrel? Women are simply entranced and can’t help running off after the biggest, strongest, manliest vehicle they can find…and, if we take the phallic imagery seriously, presumably the guy with the largest penis, too.

In the theme of selling everything with sex, I present Del Monte’s “fruit undressed” campaign.  First I saw this along the side of a webpage I was perusing (for you, readers, for you):

Damn it; I clicked.  The product is, like, a reinvented fruit cocktail:

It’s being marketed with these ads suggestively suggesting that the fruit is nude:

Notice that that last one is referencing Mardi Gras.  Flash those pineapples, baby!

But don’t get too cocky, the ad campaign reminds us, you still look fat in clothes and should be horribly insecure about it:

Yeah, so sexual objectification and hatred of women’s bodies all in one!  Just to sell fruit cocktail!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Pew research foundation recently released some data comparing generational cohorts.  Data on the acceptance of interracial dating shows that acceptance is increasing among all groups and is higher for each successive cohort:

C.N. Lee, at Asian Nation, interprets:

I am also not surprised that the Millennials are the most supportive of interracial dating, as the graph illustrates. However, in looking at the graph, it shows that somewhere around 2007, the approval rates for interracial dating actually declined slightly for Baby Boomers, Generation X, and the Millennials. Further, at this point, we do not yet know whether the approval rate for interracial dating will continue to decline, or whether it will rebound and continue its upward trajectory.

See also our post on rates of support for gay marriage by age.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The March, 2010 issue of Details, sent to us by m&k, “stars” Robert Pattinson. Other than Pattinson, the most important part of the magazine is the discussion of “the remasculation of the American man,” but that’s for another day. What struck me was the way that the photo shoot uses naked women as props for Pattinson’s masculine display. Not safe for work, so after the jump…

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Claire P. and Jessica Sherwood, of the Sociologists for Women in Society, sent in a link to some data, from OK Cupid, on women’s preferences for frequency of sex by county.  The uptake: Women’s preferences for the incidence of sex goes up as they age.  You can check out the interactive map, or just check out my screen shots below.

Preferences at age 20 (red = higher preference for once a week; blue = higher preference for once a day; white = in the middle):

Preferences at age 25:

Preferences at age 30:

Preferences at age 35:

Preferences at age 40:

Also from OK Cupid: the racial politics of dating, what women want, and men’s preference for younger women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Katrin noticed something interesting about the coverage of the Farmer’s Weekly competition for Britain’s sexist male and female farmer, Pete Mortimore and Anna Simpson.

The coverage focused almost exclusively on Simpson.

She writes:

Of the (so far) 12 newspapers mentioning this, 11 focus solely on Anna Simpson: She’s the only one mentioned in the article’s title, there are huge pictures of her, videos of her and there is NO picture of Pete Mortimore, he is barely mentioned at all, never in the title (in some of the texts there is a half sentence in the middle of the article mentioning him: “Pete Mortimore, 25, has been voted Britain’s sexiest male farmer”, but that’s ALL).

For example, the Telegraph:

More examples of the focus on Simpson include the following headlines:

Blonde is UK’s Sexiest Farmer (the Sun)

Blonde Named Sexiest Female Farmer (UPI)

Welly-Wearing Blonde Named UK’s Hottest Farmer (GardenXL)

The Barnyard Beauty… UK’s Sexiest Farmer (Express)

Katrin continues:

The single exception, which has a tiny picture of him, is his own local newspaper.

Katrin thinks this is a great example of the way that the straight, male gaze shapes news coverage.  The coverage in these newspapers, ostensibly for both male and female, gay and straight readers, nevertheless covered the competition as if all of the readers are primarily, or only, interested in the hot chick.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Robert Jensen, in Getting Off, points out that people who are now in their 20s have consumed more pornography than any other generation in U.S. history.  This has translated, he argues, into a  real change in what people do in the bedroom.  For example, he attributes the rise in reporting of anal sex to the increasing ubiquitousness of anal sex in pornography.

Cindy Gallop makes a similar argument in this four-minute presentation in which she introduces her new website, Make Love, Not Porn:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last night some friends and I were on the Strip here in Vegas and wandered over to look at City Center, the new casino/very high-end shopping center/”walkable city within a city” that was such a big deal when it opened recently that national news outlets, including NPR, talked about it. Anyway, we were wandering around and came upon a lingerie store with this mannequin in the window:

She’s blindfolded, handcuffed, on her knees. Another mannequin was also blindfolded, with ties around her ankles, and a third had a long pearl necklace wrapped around her neck and then tied around each wrist.

Our reaction was, basically, “Agh! Agh! WTF? Why?!?” We all, men and women alike, interpreted it as an icky depiction of sexual domination of women, perhaps even violence.

But of course, there’s another way to interpret it, particularly given that it’s a lingerie store: as consensual participation in S&M/bondage or sexual role-playing.

I still can’t shake off my initial feeling. We often see implied, or obvious, violence toward or sexual harassment of women as marketing or entertainment (see the trailer for the movie Bounty Hunter, vintage Betty Crocker ad, PSA for labeling cleaning products, violence against women in prime time, ad for CSI, t-shirt to show team spirit, ad for shoelaces, Lanvin ads, trailer for Dead Girl, Barney’s window display showing splattered blood and mannequins under attack, is stalking romantic?, trailer for Observe and Report, Rene Russo photo shoot, ha ha! She wasn’t being beaten!, “going in for the kill has never been so satisfying”, oops, I strangled a woman, and…oh, there are many more, but I don’t have time to link to them all). It seems naive to think that people can see mannequins posed like this and completely disconnect them from other portrayals of women bound, gagged, dead, sexually assaulted, etc., that are meant to be funny or sexy.

But it also seems problematic to dismiss the idea that in at some situations, such as this one, the situation could be consensual S&M. Allusions to at least light bondage has become more common in pop culture, particularly handcuffs as a sexy prop (sometimes used for laughs if one partner ends up handcuffing the other to something and then robbing them, stealing their clothes, etc.). Yet those who participate in S&M are also often stigmatized as sexual deviants.

But then, how do we think about S&M/bondage given that the sexual norms common in the U.S. include the idea of female sexual passivity and submission? Is this mannequin problematic in any way even if the store meant to invoke the idea of sexual role-playing?

I am confounded by this. The mannequin creeps me out. I don’t like it. But I’m sure many people can make eloquent arguments against my reaction, or how we approach the various issues involved. So what to make of this mannequin, readers? Help me out.

NEW! (Mar. ’10): SOM sent in this photo of the display in the window of the shoe store Sole Experience in Edmonton, Alberta, that shows a woman in high heels with her feet bound. This image, to me, seems to more clearly imply violence than the one above, possibly because of the use of rope rather than handcuffs, which are associated with sex role-playing: