race/ethnicity

Cross-posted at Brad’s Blog.

Here are a few commercials for the new MilkBite™ from Kraft. They play on stereotypes about mixed-race individuals.

[youtube]https://youtu.be/ffkDRynWAMw[/youtube]

Here is a transcription:

You didn’t think, did you? You, uh, didn’t think what life was going to be like for me — mom, dad — for your son.

In another commercial, the characters have the following conversation:

I just have a question. Your profile said you were milk.
Uh huh, yep, I am.
You just look like granola.
Granola, yeah, I know. I get that a lot. This was a mistake.
No, wait. Please don’t go. I’m kinda into it.

There are other spots on Kraft’s YouTube page, most playing on these same themes. The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children.

In my classroom earlier this year, a young white woman expressed overt anger when I told the class that the 2010 2000 Census, for the first time, allowed individuals to check more than one racial category. “How can they do that?!!” she demanded to know. Living in a country with a president who had a black father and an white mother complicates all of this. Beyond the standard “post-racial America” narrative, Pres. Obama’s racial identity — even though he identifies only as black — means that people feel entitled to be dismissive of the problems that come with our increasingly complex constructions of race.

Anita Sarkeesian at Feminist Frequency points out that the marketers are likely fully aware of the inappropriate nature of these types of campaigns, and in fact, that is precisely why they launch them. They are seen as ironic, over-the-top, cynical, and tongue-in-cheek. It’s “they know that I know that they know” that it’s racist. It’s a virtual “wink and a nod.” Lisa Wade at SocImages points out that it’s a “no-one-will-ever-believe-we’re-serious” mindset. Sadly, not all people are in on the joke and will find their bigotry and ignorance reinforced, but the rest of us should know better than to perpetuate racism, even under the guise of humor.

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Bradley Koch is a sociologist at Georgia College. He is currently the co-director of the study abroad program based in Athens, Greece.  His research interests include religion, sexuality, higher education, and teaching and learning. In his free time, Brad enjoys making music and riding his road bike around rural Georgia.

We’ve posted in the past about stereotypes about Africa. For instance, Binyavanga Wainaina’s video describes common tropes used when non-Africans write about Africa, while Chimamanda Adichie discusses the problem with the limited narratives we hear about African people and nations.

In another great example of challenging such stereotypes, Dolores sent us a video in which four young men highlight common portrayals of Africans — and specifically, African men — in movies. It’s really great:

Via Colorlines.

Erin Hatton sent in a 1937 redlining map of Philadelphia, so I decided to update our earlier post on segregation and redlining in the city.

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One historical cause of residential segregation was redlining. Lenders would color-code different neighborhoods on residential maps; red was generally the color used to designate a neighborhood as “dangerous,” meaning mortgages would not be approved in those areas, since they were considered to be high-risk areas for mortgage defaults. This was generally a blanket rule: people found themselves unable to get mortgages to buy property in redlined areas, regardless of their income or the value of the particular house they wanted to buy. And a high proportion of Black (and sometimes White immigrant) residents generally meant that a neighborhood would be automatically tagged as a high-risk area.

The University of Pennsylvania Redlining in Philadelphia project provides an example of a map created to guide lending in Philadelphia. The map was created in 1934 by J.M. Brewer, who owned a real estate consulting company and later was chief appraiser for Metropolitan Life Insurance.

This legend was adapted from the original for the U. of Pennsylvania website:

The legend looks like the “colored” areas are coded yellow, but it’s actually red on the map. Brewer created another map in 1935 and helped draw the federal Home Owners’ Loan Corporation (HOLC) map of Philadelphia in 1937.

Erin Hatton sent a link to that 1937 HOLC map, which reflects the governmental institutionalization of racism, marking some groups as inherently undesirable:

If you go to Redlining Philadelphia and click on areas of the map, it links to the survey sheets used to rate each neighborhood. All include a section on detrimental elements and a demographics breakdown, with areas to note the presence of immigrants, African Americans, poor families, and so on, such as this section of a survey sheet for area 22, giving a security grade of D:

African Americans were not the only group targeted by redlining. For instance, the survey sheet for area 5 mentions the “danger of Jewish encroachment”:

Redlining made it difficult for Blacks (and some White ethnics) to buy homes. Racial discrimination meant Blacks often couldn’t buy homes outside Black neighborhoods, but Black neighborhoods were often redlined by lenders, meaning Blacks couldn’t get mortgages to buy houses inside them, either. As a result, African Americans were disproportionately barred from one of the major avenues to acquiring wealth (building equity through home ownership), leading to increasing racial disparities in wealth and home ownership over time.

Also check out our post on segregated Durham.

The Pew Hispanic Center has released a new report on trends in migration from Mexico. For the first time in 40 years, immigration from Mexico has slowed:

This is a notable change, as Mexican immigration has been the single largest immigrant flow to the U.S. form a single country, in overall numbers (though in the late 1800s, German and Irish immigrants made up a larger percent of all immigrants annually than Mexicans make up today). The report attributes this change to a range of factors, from changing economic conditions in Mexico, the recession’s effects on the U.S. economy, border enforcement, and the dangers of border crossings.

Indeed, we may now be seeing more people moving from the U.S. to Mexico than vice versa:

The change is due primarily to a drop in undocumented immigration, which peaked around 2007 and has dropped off significantly since:

There’s a lot more information available on changes in border enforcement and socio-economic changes in Mexico, so check out the full report.

Last fall I posted about the continued use of race/ethnicity as a basis for decisions about hiring when casting roles in Hollywood. Though using race or color as a qualification for a job is illegal in the U.S., it is still widely, and openly, practiced when choosing actors for movies and TV.

Dolores R. sent in an example of a casting call for an Acura commercial that shows how race and skin color requirements are explicitly stated. The role is for an African American car dealer; however, the description calls for someone who is “not too dark”:

The casting document was posted by Oh No They Didn’t! after an African-American actor who didn’t fit the profile passed it on to them. Someone at the casting agency claimed that the reason they didn’t want an actor who was “too dark” was that it would make lighting and special effects more difficult.

Seriously.

Acura has apologized, though as Forbes points out, they probably had little to do with the actual casting process; the casting call was mostly likely written within the casting agency.

As I pointed out in my earlier post, within the industry roles are generally understood to be for non-Hispanic Whites unless specifically stated otherwise. However, as this casting call shows, even when a role is open to racial/ethnic minorities, additional restrictions related to skin color or other features may still severely limit the pool of actors who have a legitimate chance at winning the role.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

April 15th was World Art Day.  A museum in Stockholm, the Moderna Museet, celebrated with what appears to be a chocolate and red velvet cake in the likeness of a caricature of member of a generic African tribe.  The cake was designed by an artist, Makode Aj Linde, who wanted to draw attention to the practice of female genital cutting, which occurs in parts of Africa (and elsewhere).  Accordingly, the cake was in the shape of a woman’s shoulders, breasts, belly, and genitals; it was covered in black fondant.  The head was the artist himself, painted black with cartoon-ish eyes and mouth reminiscent of American minstrelsy. Neck coils tied it all together.

The Swedish minister of culture, Adelsohn Liljeroth, was asked to cut the cake.  Playing along with the “art,” she began at the clitoris.  After slicing herself a piece, she fed it to the artist (it’s unclear if that was planned or improvised).  Each reveler carved out more and more of the genitals, revealing brown and then red cake inside.  With each cut, the artist let out a yell and cried.  People attending the exhibit reportedly gawked and generally went along having a good time.

Kitimbwa Sabuni, a spokesperson for the National Afro-Swedish Association, called the cake a “racist caricature of a black woman” and criticized the event, writing:

The “participation [of the minister of culture], as she laughs, drinks, and eats cake, merely adds to the insult against people who suffer from racist taunts and against women affected by circumcision.”

The minister shrugged rhetorically, saying  “Art needs to be provocative.”  On his Facebook page, the artist was nonchalant, writing about the above photo: “This is After getting my vagaga mutilated by the minister of culture…”

I will go on the record saying that this is obviously racist, trivializes genital cutting, is wildly insensitive to women who have experienced cutting, and fails to accord any respect to members of communities that practice genital cutting.  It’s a shameful mockery.

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UPDATE: It occurred to me that it’s possible that the artist intended to trap a mostly white audience into participating in this obviously racist game, all with the intention of revealing that they would.  Sort of like Spike Lee’s Bamboozled, where the fictional African American tv writer, asked by his White boss to write something “Black,” wrote the most racist thing he could think of… only to discover that audiences loved it.  So perhaps the artist meant to provoke the same sort of horror that Bamboozled provokes in its real audience.  And that is provocative indeed.  But I’m guessing that this message will be lost on the vast majority of people at the same time it provides a satisfying opportunity to object to something obviously racist (as I did); meanwhile, more subtle discrimination and institutionalized racism remains un-examined.

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One of my main areas of serious academic research involves trying to understand how Westerners think about female genital cutting, and what motivates them to understand it in the way they do.  I must say, though, that I am at a loss to explain this.  My research on American perceptions of the practice (not Swedish, notably) suggests that we take the practice extremely seriously, framing it as (one of) the worst human rights abuses imaginable.  From this perspective, this approach to raising awareness — from the party-atmosphere symbolized by the cake to the almost comical and obviously fake protestations from the artist/actor — takes the issue far too frivolously for comfort.

Caricaturing Africans, however, and seeing them as lesser humans is also part of what drives American condemnation of genital cutting.  U.S. discourses often frame Africans as either ignorant or cruel.  We routinely dehumanize both women and men in these discourses.  They are seen more as objects of intervention than human beings.  Accordingly, it doesn’t surprise me too much that the (mostly White, Swedish) people viewing the performance felt enough distance from the practice of genital cutting to enjoy their cake.  Nor does it surprise me to hear at least some of them dismiss the concerns of the spokesperson for the National Afro-Swedish Association.

The video, in all its glory:

Thanks to Sharla F., Samira A., and an anonymous reader for sending in the tip to this story!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

By now, you have heard about the killing of Trayvon Martin.  But when did you first hear about it?  If you’re a news junkie and were watching the national news channels,  the answer to that question might well depend on which one you watch.  ThinkProgress counted the number of stories about this killing on three cable news outlets in the week following the event.

Megan McCardle interprets the data as an example of “the Availability Heuristic, a rule of thumb that says the frequency of an event should correspond to how quickly you can think of examples of it.”  The Availability Heuristic makes us overestimate the risk of shark attacks.  The Availability Heuristic is probably behind my students’ writing confidently that teenage pregnancy has been steadily rising (thank you, MTV).

McCardle looks at the graph and sees a reason for different perceptions of racism as a problem:

…the disparity here may have something to do with whether one thinks institutional racism remains a serious problem in the United States. Conservatives often seem to think it isn’t, and that if anything, the real problem is how often spurious charges of white racism are deployed by their political opponents, while liberals more often tend toward the opposite view. Maybe both groups are drawing justified inferences from the data they’re seeing.

Do Fox viewers discount racism because of what they see?  Or is the network disparity more an example of another cognitive wiring problem – Confirmation Bias?  Confirmation bias is our tendency to seek out and to remember information that fits with our existing ideas.  Faced with information that clashes with that world view, we ignore, forget, distort, or misinterpret.

In Foxland — the world of both those who create Fox news and those who consume it — racism is not a real problem.  A story of a white Hispanic man armed with a 9mm chasing down and shooting a black teenager armed only with Skittles has no place in that world.  The Fox news producers don’t want to tell that story, and the viewers don’t want to hear it.  In the days since this graph appeared, the story has become too big for even Fox to ignore. I would imagine that Fox will instead interpret the events so as to fit with the view that McCardle suggests — that whites are the victims.  If you watch Fox, get ready to hear a lot about self-defense.

In 1970, the U.S. Census added a “country of origin” question to its demographics section, which asks respondents if they are “of Hispanic, Latino, or Spanish origin.” But a new Pew Hispanic Center report indicates that, while these might be the official terms for those from Spanish-speaking countries and/or Latin America, they aren’t the preferred or most popular labels among those they’re supposed to identify. Only about 1 in 4 use the terms Hispanic or Latino most frequently to describe themselves:

Not surprisingly, identification with different labels differs among recent immigrants and those born in the U.S. Among the first generation, country of origin is the overwhelming preference, but by the third generation, just over 1 in 4 choose that as their most common self-identifier:

Most respondents had no preference between the terms Hispanic or Latino, but for those who did, Hispanic was more popular:

White was the most commonly-chosen racial identification:

Most respondents also said that while they think it’s important that Hispanics be able to speak Spanish in the U.S., that learning English is very important for success. By the second generation, almost all rate themselves as knowing English “pretty” or “very” well:

Conversely, among third-generation Hispanics, under half say they speak or read Spanish equally well:

Check out the full report for tons of additional information on identification, language use, etc.