race/ethnicity

Here are two ads for Salesgenie. Both aired during the Super Bowl and both, for no apparent reason, used animated characters with thick accents–in the first Indian, in the second, Chinese.

NEW! (Mar. ’10): Melissa S. sent in this commercial for MetroPCS that features two men with strong accents who I believe we’re supposed to find funny looking and ridiculous:

Melissa says,

There are very few positive depictions of Indians in American entertainment and it really saddens us that this video and these images are the only images that many will see of Indians…I wonder why the commercial couldn’t simply have two men who happen to be brown touting the product? Does having an “Indian” accent automatically make this funnier?

…Janet Jackson’s wardrobe malfunction (Superbowl 2003). 

Here’s the video (don’t blink!):

[youtube]http://www.youtube.com/watch?v=eq_N792Bl5Y[/youtube] 

I use this story along with this image to illustrate agenda setting. Because the media made such a huge deal about this, it was something that most people talked about with at least one other person and an issue on which most people formed an opinion. (I like the two-second video because it shows just how quick it was.) I contrast it alongside some genuinely newsworthy event that no one noticed because it didn’t get covered and no one, now, remembers. (Richard mentions, by the way, that there were a ton of erectile dysfunction commercials during the superbowl that year that did not attract media outrage.)Thanks to Ang! I stole the picture and the idea of using this issue to talk about agenda setting from her years ago.

This is a page out of an old school book, Maury’s New Complete Geography (1906). The plate is labeled “Race Types.” See the key at the bottom to which images are “caucasion,” “mongolian,” “malay,” and “ethiopian.” (You should be able to click on the image to see it larger.)

Found here thanks to lawgeek.

Click here to watch a two-and-a-half minute video on CNN that addresses last year’s spate of race- and ethnicity-themed parties (see here). What is perhaps most amazing about it is the unbelievably impoverished analysis of what is happening and the fact that the video for some reason decides to end on an uplifting note (“their classmates had an important lesson on the danger of stereotyping”).

Thanks to Richard for this lead.

These advertisements, the first two for a brand of jeans called Apple Bottoms, all fetishize black women’s behinds:

Underneath Beyonce’s name it says: “The body, the booty, the backstabbing.”

In this two-page spread, the body isn’t necessarily black… but it might be an interesting question as to whether the viewers assume, or might be expected to assume, it is.

Text:

MY BUTT is big
and round like the letter c
and ten thousand lunges
have made it rounder
but not smaller
and that’s just fine.
It’s a space heater
for myside of the bed
It’s my ambassador
to those who walk behind me
It’s a border collie
that herds skinny women
away from the best deals
at clothing sales.
My butt is big
and that’s just fine
and those who might scorn it
are invited to kiss it.

I think it’s interesting the way this poem pits “skinny women” against women with a big butt… so valorizing the big butt but only by taking down the skinny (white?) girl.

Divide and conquer.

You might pair these images with this post about a Pilates DVD.

Click here and scroll down for a map showing the number and % of Muslims in various European countries. From NPR.

This is an ad for Tao Asian bistro and nightclub in Las Vegas. The tagline is “Always a happy ending.” Note the naked woman’s body with the presumably Chinese characters on her. And of course a “happy ending” is often associated with Asian massage parlors…