race/ethnicity

In this nine and a half minute clip, Tim Wise describes the way in which race was invented by elites in early America in order to divide and conquer the working class… and is still used to do so.

Found here via Alas A Blog.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I found these two Miller Lite ads in QVegas, a magazine aimed at the GLBT community.

It would be interesting to pair with these ads for Skyy vodka to illustrate how companies make different ads to target different audiences. If you find an ad offensive or dumb, it’s not necessarily an ineffective ad, it’s that you probably aren’t the target consumer and it’s not supposed to appeal to you.

NEW! Philip D. sent in a link to a post by Sister Toldja at Me, Myself An Eye about slightly different versions of ads for Crown Royal. This one is presumably aimed at a general audience:

Text: “Have you ever seen a grown man cry?”

Sister Toldja suspects that this one is targeted more specifically at African Americans:

Text: “Oh, hell no.”

Now, just to be clear, I’m not arguing these are racist ads. I just think they would provide a good example to start students thinking about the fact that a) advertisers actively market to various groups by trying to appeal to them in specific ways that may differ from an ad made for a “mainstream” or “general” audience (i.e., one that would presumably appeal to just about everybody) and b) they do this by playing on stereotypes or cultural assumptions about what different groups like (or are like). What separates these two ads into “mainstream” and “Black” ones? Simply the presence of a phrase that many people associate with African Americans (although I have to admit I mostly associate it with one of my male cousins more than anyone else). You might start with this example, which is fairly innocuous, I think, and then start asking students to think about other ways advertisers might indicate who an ad is supposed to appeal to (men or women, gay or straight, or more broadly to “everyone”). When do these efforts become problematic?

In response to Condoleeza Rice’s comments that contemporary racial relations reflect an American “birth defect,” Lou Dobbs offered a dismissive monologue in which he tried to deny that there is really any problem to talk about. In a truly beautiful moment of irony, he accidentally lets slip a good part of the slur “cotton-pickin’” in reference to Black leaders.
[youtube]http://www.youtube.com/watch?v=0Y0W19-N3Ik[/youtube]

* Title stole from Jessica’s post over at feministing.

Also awesomely ironic: Dr. Watson is more black than most.

This is a tough one, but there is something about this image advertising the Metropolitan Museum of Art that just screams privilege. Is it the perfect blonde hair? The perfect white teeth? The neat upper-class masculinity? The turtleneck? I can’t quite put my finger on it!

Thanks Jason!

These images came to us from Dianne who saw this on BoingBoing and dug deeper to find all these great examples!

Illustrating the way in which whiteness is taken-for-granted and others are always, well, other, Plan Toys sells these doll sets labelled “Ethnic Family,” “AsianFamily,” and, “Doll Family.”

They also sell a “farmer” and a “farmer’s wife.” Dianne notes: “Women don’t farm, apparently, they just marry men who do.”

They also sell this generic “Native American set” of which they write:

“Children can create imaginary stories with the Indian figures, camp, teepee and authentic accessories. They can learn about the traditional American tribe and their lifestye.”

Notice how American Indian tribal difference is erased with the phrase “the traditional American tribe.” Diane pointed out that the set actually combines teepees and totem poles which were traditions of tribes in the plains and on the west coast respectively.

In the “How to Play” section, it says:

“Children can imagine and tell stories about Red Indians, helping to stimulate their imagination and expanding their horizon.”

Yes they really do say “Red Indians.”

Diane notices that, just like the doll family is obviously white, “here again, apparently the default child is white, who can ‘imagine… stories about Red Indians.'”

Ironically, the company claims that they are “socially & environmentally responsible” and promote “good values.”

Thanks so much Diane!

NEW: Kirsten D. sent us this link to a series of Playmobil toys.  All of the non-white characters are given racial designations, but the white characters are not.  I included some examples below.

African/African American Family:

Asian family:

Grandparents:

Medical Team and Patients:

Prince and Princess:

Also in the neutral and the marked: men are people and women are women and from pale to pumped with racial stereotypes.

Kimberlee M. sent us these stills from a Winsor Pilates video and an explanation. She writes:

The Winsor Pilates series is something you might be familiar with since it is advertised on TV and is endorsed by many celebs. I recently bought a bunch of second hand Winsor Pilates DVDs and found that one particular DVD was incredibly racist.

Though Mari Winsor uses mainly white fitness models (and I have seen 8 of her dvds), in her dance fat burning workout, suddenly she has several black models in the foreground dancing with her. And the music? Some live drumming which is being played by black people.

A few particularly offensive moments:

At 29:55 minutes Mari Winsor exclaims “shake that booty” just before the scene fast cuts to a shot of the black woman’s behind:

Around 33 minutes Mari says to the drummers, “Boys, my loves, ya mon! Cool it down for me, you gonna cool it down for me? Let’s go back to the island mon!” One can hardly ignore the dramatic change in her ennunciation and diction when she talks to them, (gonna, mon etc) and her patronising, “boys, my loves”.

What is worse, not representing black people? Or only representing them in stereotypical demeaning roles?

…this workout dvd is CURRENT and is for sale on the front page of their website.

 

You might pair this post with these images that fetishize Black women’s behinds.

One of the frames for Obama and his candidacy that Wendy’s post didn’t cover involved the extent to which he does whiteness (and the degree to which we approve). This t-shirt, available on CafePress, riffs on his whiteness and the common compliment/insult about black people’s ability to be articulate:

Thanks to Jenny S. for sending along this image!

Truthfully, I don’t think I have ever seen so many symbols of masculinity mobilized in so short a time. I had to watch it three times:

[youtube]http://www.youtube.com/watch?v=Anl_7Q05C8c[/youtube]

Thanks a bunch to Christine who recommended this in our comments.