race/ethnicity: Blacks/Africans

Mary M., of Cooking with the Junior League, took a moment out of her busy Dodgers-watching schedule to send me a link to some posters for products aimed at African American women. They were displayed at the Negro Industrial Fair in NYC in 1939 and contain some fascinating ideas about femininity, beauty, and attracting a man.

Given that a woman’s best chance at economic stability was often through marriage, this one probably wasn’t all that off-base:

Of course, it takes an enormous amount of time, energy, and money to be sure your beauty is “constant.” But it’s necessary, because beauty is the true way to get a husband:

Notice the message in that one: you might be incredibly skilled in some areas of traditional femininity (say, cooking), but it’s not enough if you can’t combine it with beauty. And you can get charm and beauty through purchasing the right products:

See also our post on Chris Rock’s documentary “Good Hair“and a woman gets fired for having an Afro.

Jamy B. snapped this photo of an ad for a U.S. Army “live action” show in the D.C. metro:

The show is called “Spirit of America” and the slogan along the top reads: “Celebrate the spirit, strength and history of our nation!”   The inclusion of a white woman and a black man alongside what appears to be a white man, suggests that the ad-makers want us to understand that the “spirit of America” involves racial and gender inclusiveness.  Of course, this is in contrast to historical fact.   Being “patriotic,” I guess, means erasing historical injustices.

Frankly, I have some sympathy for the promoters of this event.  Inclusiveness is a nice idea.  Unfortunately, they’re stuck between a rock and a hard place in trying to bring together ideology and reality.

NEW! Simon H. sent in a British poster (found at Free Market Fairy) urging men to sign up to serve in World War I. In this case, the British Empire is portrayed as a family of nations, all happily working together with the same patriotic aims:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Larry Harnisch, of the Daily Mirror, who spends a lot of time at his job going through the L.A. Times‘ archives, found this story from 1969:

Of course, most airlines had strict requirements for flight attendants’ physical appearance, including weight limits and guidelines for hair and makeup. But Renwick argued that her hair was much shorter than many White flight attendants’ hair. Many in the African American community felt she was being punished not for the length of her hair, but for wearing it in a natural style instead of straightening it.  United eventually paid her $5,000, “endors[ed] the Afro hairstyle,” and offered her her job back, and offer she did not accept.

Also check out our recent post on Chris Rock’s documentary Good Hair.

In a completely unrelated post, I found this advertisement for the movie Staircase on Larry’s blog:

Text:

What makes a man live with another man? What makes them claw at each other…humiliate each other…yet never leave each other?

Under the title “Staircase” it says “the story of a marriage made in hell.” Larry says, “Rex Harrison and Richard Burton play two hairdressers who live together…”

Larry’s post also includes a review from September 26, 1969, that contains the following memorable phrases (the image is too small to read if I post it here, so click over to Larry’s post to see it):

…a pair of querulous old queans [sic]

They are bitchiness itself…

…two failed half-men…

…the boys’ ghastly mothers…

…what, with the deepest of ironies, is called the gay world.

That’s something else, eh?

I am in Munich for the month and last week I visited the Dachau Concentration Camp Memorial. I was struck by the difference between the tour I took here and the tour I took of the Lara Plantation just outside of New Orleans in May. Visiting Dachau put the two modes of remembrance into stark contrast. Without trying to argue that the holocaust and U.S. slavery are the same in every way, I would like to suggest that both are tragic histories that included unimaginable human suffering. Yet, the tours were very different.

I’ll start with Dachau.

The first thing that our tour guide did was impress upon us, in no uncertain terms, that Hitler was a terrible man, that the things that happened under his rule were indescribably inhumane, and that the concentration camps were death camps, pure and simple, with or without a gas chamber. In case his words were not clear enough, we took in a 22-minute video featuring photographs and narratives, all camp specific. No details, no horror, no gore was spared.

The entry gates lead to the main square in the camp where prisoners were required to congregate each morning and evening. What dominates the square today isn’t the guard towers, though they are present and meticulously reconstructed, it is the memorial by Yugoslav sculptor Glid Nandor. I had seen this sculpture in pictures before and have always found it to be one of the most impactful pieces of art I have ever seen.

The artist, who had been a prisoner in one of Hitler’s concentration camps himself, meant for the sculpture to commemorate the prisoners who had committed suicide by throwing themselves against the electrified gates of the camp. I appreciate that the sculptor makes no attempt to ease our acknowledgment of the horror and hopelessness of life in the camps.

This main memorial sculpture was one of many. There were four memorial buildings, about six monuments, the museum, and a convent that had been located on the site. And memorials are still being added. The gift shop sold books and documentaries.

My impression was that the Germans took this deadly seriously and I was impressed by the way that the Germans are handling their national tragedy. They seem fully committed to owning this tragedy so as to never ever allow anything like it to happen anywhere again. Never did the guide try to sugarcoat the holocaust, minimize the tragedy, or put anything into a measured perspective.

All of this may seem unremarkable. We’ve all heard that Hitler and his concentration camps were bad before. Hitler is, no less, synonymous with evil. Accordingly, it may seem to you that it could not be otherwise; it may seem that this tour of the Dachau concentration camp was the only possible tour that could exist.

Let’s turn to the Lara Plantation tour. The main story in this tour was about the glamorous lives of Lara (the strong-willed female head of the plantation) and her family members. Plantation life was romanticized: strong women, dueling men, wine collections, expensive furniture, distinguished visitors, breeze basking and mint julep drinking, and an ever-expanding fortune.

The plantation was done up to look gorgeous:

I would guess that about 15-20 percent of the tour was spent on slave life. They showed us some documents listing the slave “inventory” at its peak, they talked about laws regarding slaves and how they differed from laws elsewhere in the U.S., they revealed that the Br’er Rabbit stories were originally collected from slaves there, they discussed the extent of the sugarcane fields, and they allowed us to walk through this reconstructed two-family cabin (mentioning that slaves were allowed to have gardens):

In contrast to the almost obscene documentation of the abuse and murder of concentration camp prisoners, this was the only image of a slave that I saw during the entire tour:

The image shows one slave and the two rows of slave cabins reaching back into the sugar cane from the year behind the main house. You can compare the reconstructed cabin with those in the image. It’s hard to say, but I’m not sure I see cute picket fences and gardens.

Here are some things that were not included in the tour: extended discussions of the health of slaves, their physical and emotional abuse, the breeding programs, rape, their punishing labor, the destruction of their families, the age at which slaves began to work, and all of the other indescribably inhumane things about human slavery.

The gift shop sold jam and honey, CDs, yummy smelling candles, candy bars, New Orleans hot sauces, dried alligator heads, little angels made out of picked cotton… and Lara’s memoirs.

The contrast with the Dachau tour was nothing short of stunning.

Could the Lara Plantation do a tour that mirrored that of Dachau? Absolutely.
Should they do that tour? Absolutely.

Plantations were many other things, but they were also the engine of slavery.  It is this that should stand out as the most important thing about them. Concentration camps were many other things as well (e.g., a military training site, a daily job site for German soldiers, a factory producing goods, and a strategic part of the war effort), but we have absorbed the important lessons from them so thoroughly that it is difficult to even imagine what an alternative tour might look like. In contrast, one can visit the Lara Plantation and come away not really thinking about slavery at all, in favor of how pretty the china was and oooh did you smell that candle as we walked by? Delicious. I need a coke, you?

A lot of Americans, when Germany is mentioned, express disbelief that a people could live with a history like the holocaust. But Americans do live with a history like the holocaust, we just like to pretend it never happened. While Germany is processing its participation in a human rights tragedy, the U.S. is denying its own; while Germany is confronting its own ugly history for the betterment of the world, we are busy preserving the myth of U.S. moral superiority.

The plantation pictures are mine and the Dachau pictures are borrowed from here and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Vintage Ads.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

We often present a single example of a cultural pattern.  If you’re a member of the relevant culture, that single example might ring true.  That is, you might recognize it as one manifestation of something you see “out there” all the time.

But it’s still just one example and it’s not very convincing to someone who is skeptical that the cultural pattern exists, especially if it’s subtle.

But one advantage of this blog is that it’s cumulative.  We can put up single manifestations of a cultural pattern and, even if it’s not very convincing at the time, the other evidence on the blog (and the evidence yet to come) may sway some skeptics.

In that spirit, I offer you this screen shot of the front page of the Gap website (borrowed from stuff white people do).

Notice that there is only one black woman included and she is wearing the “curvy” jean.  This could be random, but I am going to suggest that it’s not.  For more examples of black women’s butts and thighs being fetishized in U.S. culture (that may or may not convince you that this is a pattern) see here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Miz Belle sent us a set of photos from the September issue (#106) of Numéro, a fashion magazine. The fashion spread, titled “Best Friends” (I found at least one post online saying the two models are, in fact, good friends) features a White woman in at least enough clothing to cover her lady bits posed next to a Black woman whose breasts are on display as she is either entirely or partially naked.

These aren’t even vaguely safe for work.

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We recently posted about a baby doll pulled from Costco shelves after concerns that it was racist.  Early news stories reported on a black doll called “Lil’ Monkey” and a white doll called “Pretty Panda.”  As the story developed, it became clear that both dolls came in white, black, and Hispanic versions.  It made for an interesting discussion:  (1) Given the history of associating black people with primates, would it have been racist had the doll only came in black monkey and white panda versions?  And (2) given the history of associating black people with primates, was it racist, regardless, to make a black “Lil’ Monkey” doll that potentially triggered and/or effectively ignored this history?

The CBS affiliate in Denver linked to our post and discussion in their story about the controversy…

…which was published under “weird news.”

Screenshot:

I am trying to keep my cool here.

Justification for African slavery was built on an association of black people with primates designed to deny black humanity.  Institutional, social psychological, and symbolic racism is ongoing in the U.S. and profoundly inhibits the life chances of black and brown people.

And yet when people say “hey, this makes me uncomfortable,” they are ridiculed and slotted into “weird news.”

It doesn’t even matter whether the intent or effect of the doll is racist.  Let me say that again: For this discussion, it doesn’t matter whether the intent or effect of the doll is racist.

Concerns about racism are trivialized when raising the question is defined as simply “weird.”  Even more, it is yet another way to deny the humanity of people of color.  When they and their allies raise their voices to weigh in on what representations of blackness are acceptable, they are dismissed like petty children or lunatics.  It is nothing less than a stunning lack of empathy.

If you needed evidence that we are not post-racial… well, there you have it.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.