public service announcements

A huge number of Public Service Announcements (PSAs) have been devoted to the topic of disability, but capturing disability in 30 seconds is like editing War and Peace down to a novella. You might get the message, but it’s rarely the full picture. But that isn’t to say PSAs can’t be poignant, effective, and positive.

Disability-related PSAs cover a wide range of topics, but generally there are three main categories that the message falls into: how people with disabilities are viewed/treated by society, their value in the job market and society, and what their lives are like. Although these are pretty straightforward messages, there is a great deal of variety in the ways in which these basic messages are presented.

First, there are those that I like to call the “twist ending” PSA, where you see a person doing something difficult or exciting and it is not revealed until the last few seconds that the person in question has a disability. These are a very common form of PSA and they are meant to challenge the assumption that disabled people can’t do things that an able-bodied person can do. They show that disability does not stop people from living a successful and exciting life. The revealing of the disability at the end is meant to get an emotional reaction from the viewer. It’s meant to surprise and to get the viewer to rethink the capabilities of people with disabilities.

Second, there are the “interview gone wrong” PSAs that show the unfair scrutiny placed on job candidates with disabilities. Usually this involved one or more insensitive able-bodied people asking inappropriate or condescending questions to a job candidate. Sometimes it’s presented in humorous way, where the bumbling interviewer unintentionally offends the applicant over and over again. These try to show you the kind of discrimination and misunderstanding that can happen in the workplace (sometimes in an exaggerated manner).

Finally, there are PSAs there are the “just like us” PSAs that show people with disabilities talking about their lives or doing something ordinary. The message is simply to show what it’s like to be disabled. Sometimes these PSAs are used to describe the extra challenges disabled people face from day to day, like inaccessibility or being constantly forced to prove their intelligence and worth. They also show that disabled are pretty much like everyone else and want the same rights and privileges. This is one in a series of animations of real interviews:

This one also shows a person with a disability doing something ordinary, but also shows how the simplest actions are often misjudged by able-bodied people:

Since disability is a broad but personal topic, I am curious to see which style you find most compelling. I feel that the ”twist-ending” PSAs have an unintended negative undertone. I understand that the point they are trying to get across is that people with disabilities can be super successful, skydive, ride a horse, or do anything they want. But I feel the problem here is twofold. First, the “surprise” ending paints the person as a novelty and reinforces the thought that people with disabilities don’t normally do awesome things. They are expecting the viewer to be shocked that the person relating her amazing skydiving experience is blind. Second, it doesn’t take into account that there are people that can’t jump out of a plane or work a traditional 9-5 job. These people can enjoy an exciting and fulfilling life too. So I feel like these types of PSAs are excluding a lot of people.

The ”interview gone wrong” PSAs can help the viewer see how ridiculous the stereotypes can be by making fun of the person who stereotypes the job candidate. But some people may feel that this message trivializes the disproportionate amount of scrutiny people with disabilties face in the job market. I would not be surprised if many suc people have been in a similar work situations and it’s probably not so funny then.

Personally, I think the creature discomfort videos have the most straightforward and effective message. Having real people describe their experiences reveals that they have basically the same desires as everyone else. If the goal of the PSA is to put a human face to disability, then what better way is there to do so than to listen to actual people. Some may think that using animated animals instead of actual people is a cop-out since it avoids engaging the viewer with disability directly. But I don’t think the animals are used just to make disability friendly to the eye (although it’s possible that that plays a role). I’m thinking they used the animals because they are relate-able but very attention-getting, probably more attention-getting than video clips or animations of people.

I am curious to see which style you find most compelling and why.

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Lauren McGuire is a SocImages intern and an assistant to a disability activist.  She recently launched her own blog, The Fatal Foxtrot, that is focused on the awkward passage into adulthood.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

The Pew Research Center, in a report on American motherhood released this month, reported that 35% of people say that their first child “just happened.”

I think this is fascinating in light of the fact that many Americans are generally committed to the idea that we control our fertility.  Safe(r) sex and family planning campaigns tell us that, if we make the proper choices, then we will (very probably) not have an unplanned pregnancy.  They tend to downplay the fact that even the most effective methods of pregnancy prevention are not foolproof.  Let’s call this the ideology of near-perfect control of reproduction.

In fact, about half of all births occur as a result of an unplanned pregnancy.  So the fact that 1/3rd of parents say their first child “just happened” may actually be an under count.  An ideology of near-perfect control of reproduction, however, makes it seem really surprising that so many parents would choose that response.

Then again… maybe the ideology of near-perfect control of reproduction is a luxury afforded mostly to privileged classes.  The Pew report also offered data on who said that their first child “just happened”:

Notice that people with less education and lower incomes were more likely to have their first child by “accident” than people with more education and higher incomes.  They were also more likely to have their first child as a teenager.  These are the groups that we might expect, on average, to have less knowledge about birth control and less access to (especially more effective forms of) birth control.  Given that our society is class segregated, members of these groups may also be surrounded by other people who “just happened” to have kids.  The ideology of near-perfect control of reproduction, then, may not be as strong.  This may also contribute to a willingness to admit that it “just happened,” instead of re-fashioning the introduction of parenting as a fully conscious choice.

Hat tip to Philip Cohen at Family Inequality.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dmitriy T.M., Jody, and Emily F. sent in a new public service announcement aimed at preventing teen pregnancy. It features Sarah Palin’s daughter, and teen mom, Bristol Palin.

Transcript:

What if I didn’t come from a famous family?
What if I didn’t have all their support?
What if I couldn’t finish my education?
What if I didn’t have all these opportunities?

Believe me, it wouldn’t be pretty.
Pause… before you play.

The ad is fantastic in its raw truth. But not, perhaps, in the way it is intended to be. While the ad is, I think, trying to tell all teenagers (not just non-rich ones) to “pause,” it also clearly lays out who pays the highest price for early motherhood.  Privileged teenagers (who are, by the way, more likely to abort than disadvantaged ones) will often be provided resources that mediate the negative consequences of keeping their child.  In contrast, when disadvantaged teenagers become mothers, it tends to entrench their disadvantage.

So thanks, Palins, for reminding us how nice it is to be rich.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Below a pro-birth control public service announcement, by a sex-ed-type organization called Sex Really, that makes the argument that all men are total assholes, therefore women should make sure they use birth control…

…but they should still have sex with them of course!  Duh!

Trigger warning for sexist language:

Source: Salon, via Jezebel.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The vending machine below is a great example of the folly of relying on individual will in the absence of supportive institutional change.  “Choose sensibly,” the vending machine, exhorts… as it tempts you with fresh fruit, but offers you nothing but snack foods that are high in calories and low in nutritional value:

This makes me think of the many iterations of public service campaigns that tell people to have a good attitude and work on their character.  Yes, those are lovely things, but if people are going to make good choices, the options need to be there.

Found at Doctor Grumpy in the House, an amusing blog in which a doctor complains about doctoring.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Anna sent us links to this 1967 British health awareness film, “A Cruel Kindness,” about children and obesity:

I was really struck by how little mention fresh fruits and vegetables get in the discussion of a balanced diet at the end of the first segment (about 3:45)–you just need a little of them to get the vitamins you need. Today, of course, much more emphasis would be placed on them, and fats would get much less.

Anna points out that the fault for childhood obesity is placed squarely on mothers, either for overindulging their children out of love or being too busy or lazy to get their kids enough exercise and healthy meals.

And oh, poor Valerie! She’s from a broken home. Destined to be handicapped for life, a social outcast who will grow up to be like Mrs. Brown, abandoned by her husband.

Of course, while our attitudes toward foods have changed to focus on more fruits and vegetables and fewer fats, other elements of the film would fit in with anti-obesity campaigns today with a little updating. We still often focus on individualistic causes of obesity over structural ones (what types of foods governments subsidize, for instance), implicitly blame mothers for not taking the time to cook wholesome meals at home, and treat fatness as a social death sentence. We usually try to sound nicer when doing it, though.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In a list of 15 contrasting billboards on Buzzfeed, I found these three:

I usually think of public service announcements as a form of education.  Presumably there’s a harmful ignorance out there somewhere that can be corrected.  But these contrasts bring into stark relief the fact that public service announcements aren’t only fighting ignorance, they’re fighting corporations.  The battle isn’t just between misinformation and information, it’s between for-profit and non-profit organizations.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Dmitriy sent us a link to the Candies Foundation, a non-profit organization that wants teenage girls to avoid pregnancy by abstaining from sex.  So they’re going to make abstinence as sexy as possible!  The slogan: “I’m SEXY enough… to keep you waiting”:

I noticed also that the message is aimed exclusively at girls. “You” is implicitly a guy.

The responsibility for keeping teens abstinent and for preventing teen pregnancy, then, falls solely on girls.

Dmitriy also points out that the campaign promotes abstinence, but not the use of birth control. He adds: “we do not combat auto accidents by not driving. we prevent them through driving and safety ed.”

See also this post featuring sweatpants that say “true love waits” across the ass.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.