public service announcements

In the late 1930s, the movie Reefer Madness dramatized the effects of marijuana abuse (watch the entire video here). In the 1970s, it was ridiculed as hysteria and propaganda.

In light of this, and without trivializing meth addiction (which I understand to be devastating… but where does my information come from?), what do we think of these anti-meth PSAs from the Montana Meth Project? (You can also find television commercials there to go with these print ads.)

Hat tip to copyranter for bringing my attention to this ad campaign.

Miguel in Barcelona sent us this government-sponsored poster aimed at promoting egalitarian relationships. He translates the text as:

The love has to be free
Free of machismo
Free of fights
Free of jealousy

This image, as a representation of idealized egalitarian love, is a nice contrast to the representations of love common in the U.S. (and in Spain?) that make power asymmetry sexy, desirable, and constitutive of love. Consider the love affair between this apple and pear and these two images (which look more like the fruit than Miguel’s image above):

Thanks to Miguel for sending us our first image from Spain!>

These two images were part of the campaign to raise awareness about breast cancer at my college this year. I think it is fascinating that, even when spreading a message about women’s health, the images include sexualization and objectification (on the right) and a woman posed to look insecure, vulnerable, and maybe slightly scared (on the left).

[youtube]http://www.youtube.com/watch?v=Or1oEWbN2Lw[/youtube]

Heather from HeatherShow, who uploaded this gem, says:

This infamously botched Public Service Announcement from 1969 confused an entire generation of children into thinking that they too can be attractive, successful, and happy, if only they could get their hands on VD… whatever it is… Sign me up! I want some too!

How do we feel about this campaign, by Keep A Child Alive, to encourage people to donate money to Africa on the basis that we are all African? (Apparently we only care about ourselves, so if we suggest that Africa is ourselves, then we’ll donate?)

Do Americans, many of whom are white people with privilege based in race, class, and nation, get to claim Africa as theirs? Do white people now get to have blackness too?  Is this insulting? Some people think so. Here is a larger version of the poster with Gwyneth Paltrow (scroll down for a response):


I borrowed this image from Blackademic.

NEW!  Julie C. noticed that the Canadian Centre for Diversity put out a similar campaign.  There’s something very interesting about it, but I’m having a hard time putting it into words.  Click here to watch the short commercial.  What do y’all think of it?

 

The images below are fake ransom notes designed to encourage parents to get their children into treatment for autism, obsessive-compulsive disorder, asperger syndrome, and attention deficit and hyperactivity disorder (click image to enlarge). They were commissioned by the New York University Child Study Center, but quickly attracted enough outrage that the campaign was abandoned (see a summary of the controversy at Mental Illness Watch). They are interesting to me as a sociologist because of the way they construct mental illness (like a kidnapper who steals your child… so the child you have is not your “real” child), pharmaceuticals (the only way to get your real child back), and parenting (you are a bad parent if you don’t do what the experts tell you). It’s fascinating the way they use threats to “help” (“ignore this and your kid will pay,”this is only the beginning,” and “It’s up to you now”).

Text: We have your son. We will make sure he will not be able to care for himself or interact socially as long as he lives. This is only the beginning. -Autism

Text: We have your daughter. We are making her wash her hands until they are raw, every day. This is only the beginning. -OCD

Text: We have your son. We are destroying his ability for social interaction and driving him into a life of complete isolation. It’s up to you now. -Asperger Syndrome

Text: We are in possession of your son. We are making him squirm and fidget until he is a detriment to himself and those around him. Ignore this and your kid will pay. -ADHD

The 30-second (or so) videos below have been interspersed with MTV’s regular programming as part of Black History Month. MTV got Cornel West to be their superstar academic and expert on the Black American experience. The videos serve as the occasion for some interesting questions:

First, how do we evaluate the use of Black musicians, actors, and personalities by MTV? Is “representation” enough? Or does contemporary representation look uncomfortably like the representation of the past? (If you haven’t seen it, watch Spike Lee’s Bamboozled.)

Second, what does it mean that Cornel West signed on with MTV with what is, in effect, a mutual endorsement? Do we approve of Cornel West using his significant influence and importance in this way? Is this good from a reformist perspective? Problematic from a radical perspective? Did he “sell out”?

Third, how effective are these spots? I know little about the audience of MTV, but I imagine there are a lot of people who do not know who Cornel West is and are not inclined to offer him immediate respect. Cornel is idiosyncratic. Does your average MTV viewer see a gap-toothed, afro-wearing guy with odd mannerisms called “Professor” (which, we know, could mean anything) as authoritative? Or a buffoon?

Further, what do we think of the spots themselves? Is their content helpful? Do they teach us anything? Do we like what they teach us? Or is it just more empty lip-service to Black Americans?

Watch and tell us what you think:

[vimeo]https://vimeo.com/63979709[/vimeo]

[vimeo]https://vimeo.com/63979813[/vimeo]

Thanks to Richard for the heads up on this one.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The image below is the cover of a comic book designed to teach adults about birth control (it seems to have been published in 1956 and again in 1962). Find it all online here.

Found here via copyranter.