gender

Before there were flight attendants, there were stewardesses.  Below a vintage commercial for airlines (found here thanks to AdFreak, see also this print ad):

While pressure on airlines to be less sexist means that we don’t see ads like this anymore, Stephen W. alerted us to the ongoing sexism in “general aviation,” that is private planes and jets owned by individuals and companies.

Airports have FBOs (or “fixed based operators”) which are, essentially, glorified gas stations for planes.  A private pilot can choose which airport and thus FBO, or which FBO at which airport, to patronize.  So FBOs will compete for customers.  Stephen pointed to one strategy: plying pilots, assumed to be men, with sex.

This website allows pilots to see what “FBO Girls” all over the country, the women working behind the counters at FBOs, look like.  Another website, FBO Hotties, allows pilots to submit their favorite girls.

Flower Aviation promises that you will be guided into your parking spot by “girls in short ‘skorts’ and tank tops.”

Here are some of the images from the website, notice that when you spend money on fuel, they reward you with red meat (and fresh baked chocolate chip cookies):

So, there you have it.  Private aviation, still very much a man’s world.

Other than the objectification, I think an interesting sociological question might be: Why have the airlines dropped overt sexist advertising, while general aviation has not? One possibility is that general aviation is, literally, less public and, thus, less vulnerable to public censor. Another may be that pilots are still overwhelmingly men, unlike the customers served by airlines, and so there may still be profit in sexism for general aviation, but not in commercial aviation. I’d welcome your thoughts as well.

Muriel M. M. went to a Palin rally and sent us her pictures and thoughts.  She says that she waited three and a half hours to hear Palin speak and then left in frustration; so there will be no pictures of Palin.  She did, however, make some observations about how people were showing support for Palin.

First, she thought the pins were interesting.   Notice the gender binary and heteronormativity in this first pin (the “hero” and the “mom”):

Muriel noted that in the “Read my Lipstick” pin (below), Palin is looking at the viewer, not where she is aiming.  It also reads “Change is Coming.”  I hope it’s not coming down the barrell of a gun.  Just saying.

The other pin (also below) reads “You Go Girl,” playing on the shallow when-women-do-what-men-do-we-should-be-proud-of-their-cute-adorable-selves version of feminism that actually trivializes women.

Second, Muriel reports that there was A LOT of pink at the event–“hats, ribbons, Tshirts… pins”–and that this is in stark contrast to Hillary Clinton events, which downplayed the femininity thing.

Finally, Muriel explains that women, often ones wearing no make-up at all, would hold “…lipsticks high in the air like you would do if you were at a concert and holding up a lighter.”

Fascinating.  Thanks Muriel!

More pins (found here):

The sexualized campaign against breast cancer (i.e., “save the tatas”) is fascinating.  Why should we care about breast cancer?  Because we think boobs are hot and we like to put them in our mouths.

I think it’s the ad companies that win.  This bottled water advertisement (found here) gets to be simultaneously socially conscious and titillating:

Also in breast cancer awareness and advertising: if men had boobs, they’d care about breast cancer, gender symbolism in breast cancer ads, and objectification in the service of breast cancer awareness.

Also don’t miss boobsboobsboobsboobsboobsboobsboobsboobsboobs.

A New York Times article about politicans and parenting offered this figure illustrating what percentage of Democratic and Republican voters say they would be likely to vote for a woman with and without children and a man with and without children.

I just saw one of these signs in my neighbors’ yard (image found here):

The reason it struck me is that a) I’m quite certain it’s the first time I’ve ever seen a pink campaign sign and b) it made me remember the criticisms of the Kerry/Edwards yard signs from the 2004 campaign (see this post). The Democratic candidates’ signs were described as lacking confidence, whereas the Republicans’ logo exuded masculinity and assertiveness, which supposedly reinforced stereotypes of Democrats as weak and uncertain and Republicans as aggressive and strong. It’s a sign of the many unexpected events of this campaign season that just four years later Republicans would feel comfortable putting out a pink yard sign because they’re actively playing up the femininity of one of the candidates. It’s not just that they’re emphasizing that she’s female; I’m pretty sure if Hillary Clinton had won the Democratic nomination, she wouldn’t have pink yard signs. I have a feeling that the Democrats, facing the stereotype that they’re weak and uncertain, wouldn’t want to take the chance of having yard signs in a color associated with femininity, even if they had a female candidate, but that’s just a hunch.

I found these vintage (1967-68) ads for Tiparillo cigars at Found in Mom’s Basement. All answer the question, “Should a gentleman offer a Tiparillo to…” a particular type of woman.

After a tough evening with the Beethoven crowd, she loves to relax and listen to her folk-rock records. Preferably, on your stereo. She’s open-minded. So maybe tonight you offer her a Tiparillo. She might like it–the slim cigar with a white tip. Elegant. And, you dog, you’ve got both kinds on hand, Tiparillo Regular and new Tiparillo M with menthol–her choice of mild smoke or cold smoke. Well? Should you offer? After all, if she likes the offer, she might start to play. No strings attached.

Underneath that pocket of pencils there beats the heart of a digital computer. This girl has already catalogued and cross-indexed the Tiparillo slim, elegant shape. And the neat, white tip. She knows that there are two Tiparillos. Regular, for a mild smoke. Or new Tiparillo M with menthol, for a cold smoke. She knows. She’s programmed. And she’s ready. But how about you? Which Tiparillo are you going to offer? Or are you just going to stand there and stare at her pencils?

She’ll read anything she can get her hands on. From Medieval History to How-to-Build-a-24-Foot-Iceboat. Loves books. Loves new ideas. Okay. No doubt, she’s seen the unusual, slim Tiparillo shape. She’s been intrigued by the neat, white tip. She may even know that there are two Tiparillos. Regular, for a mild smoke. And new Tiparillo M with menthol, for a cold smoke. Your only problem is which to offer. P.S. If she accepts your Tiparillo, remember to fumble with the matches until she decides to light it herself. That way, she’ll have to put down the book.

I found these next two on ebay (all these vintage ads can be purchased on ebay, it turns out):

Is this the old did-it-with-mirrors ploy? Look again. Okay, that’s enough looking. What you’ve got on your hands are carbon copy twins. And what you’ve got in your hands are Tiparillo and Tiparillo M with menthol. Since Tiparillo is the slim, elegant cigar with the neat tip, would it be statistically correct to offer it to this census-taking twosome? Because all they really want is your name, address, phone number and a few other factual facts. But what they get sort of depends on what you offer.

“The doctor is a little late, sir. Will you have a seat?” She’s the best thing to hit dentistry since novocaine. “Hey Dummy,” your mind says to you, “why didn’t you have this toothache sooner?” Maybe if…well, you could offer her a Tiparillo. Or a Tiparillo M with menthol. An elegant, tipped cigar. Slim. And your offer would be cleverly psychological. (If she’s a bit of a kook, she’ll take it. If not, she’ll be flattered that you thought she was a bit of a kook.) And who knows? Your next visit might be a house call.

I will lead it to you, dear reader, to decide if there was supposed to be anything else “cleverly psychological” in any of these ads.

Samantha J. brought me two brochures she saw at a doctor’s office the other day, one for Botox Cosmetic and one for Restylane. Here is the front cover of the Botox pamphlet:

I had seen the (ironic) “Freedom of Expression” tagline before (see here and here). But I hadn’t previously seen the “Men and women of all skin colors and ethnicities are enjoying the freedom!” line.

Here are two images found side-by-side inside the brochure:

Notice the text under the question “Who is being treated with BOTOX Cosmetic?”

Men and women of varying ethnicities have been treated with BOTOX Cosmetic. Because it works only on the underlying muscles, it is not expected to affect skin color.

I had no idea there was any concern that Botox might affect skin color. Anyway, apparently Botox is making an active effort to market to “varying ethnicities,” represented in the brochure as White and Black.

Here are three pages from the Restylane pamphlet, all answering the question, “Why do I use Restylane?”

“To look good…even in fluorescent lighting!”

“To lose these wrinkles…and my inhibitions!” (Which apparently means riding a mechanical bull.)

“To hide my real age…because he thinks I’m younger than I am!”

Honestly, those last two sound like parodies of how these procedures would be marketed. I don’t know which one creeps me out more: the connection between getting Restylane and being freed of inhibitions, or the complete normalization of the idea that a woman should lie to a man about how old she is (because what could make for a happier relationship than lying?) and spend money to keep him from finding out the truth, and that if he found out, he presumably wouldn’t love her anymore…not because she lied, but because she’s too old.

Apparently Restylane is not used by people of varying ethnicities, because everyone in the pamphlet is White.

I also think it’s really creepy that these brochures were available at a doctor’s office.

Thanks, Samantha!

Both men and women should be troubled by representations like this.  It is insulting to men, of course. But representations of men as childlike also contributes to the idea that men cannot be held responsible or accountable for bad behavior.  As I have explained elsewhere on this blog:

So long as we buy into the idea that we can’t expect men to be good partners or fathers, we will tolerate women’s responsibility for the second shift and their placement on the mommy track at work.

This extends, too, to not coercing women sexually, not cheating, and being partners and lovers who give as much as they receive.

This portrayal of men as children, idiots, animals  (see here and here), and monkeys perpetuates patriarchy, even as this perpetuation is disguised by the denigration of men.