Dehumanizing women; women as toys, useful only for fucking; women as interchangeable:
By the way, on the back it says: “Isn’t that why women have more than one hole?”
Here it is in a pillowcase:
Different take, same message:
Trivialization of rape:
Glamorization of violent sex and the priviliging of men’s sexual pleasure:
Trivialization of relationship violence:
This last one says: “I like my women like my chicken, battered.”
I’ll leave it up to you to decide if “testees” is a pun.
In this ad for St.Pauli’s Girl beer, a woman’s body has been turned into the alcohol itself, conflating liquor and women as products for consumption:
NEW! (Mar. ’10): Tom M. sent in two more examples. This is a brand of Russian beer manufactured to look like a woman in fishnets and a garter (found at copyranter):
And Skinny Blonde is an Australian brand (found at Change Marketing):
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
On the back it says “Formulated to turn 21 to 35 year olds into drunken, energized, sex freaks. –BottleWatch”
The back also has a silhouette of a woman holding a can of Four.
Ad Agency: Rempen & Partner, Duessldorf
