gender: objectification

This is an ad for Tao Asian bistro and nightclub in Las Vegas. The tagline is “Always a happy ending.” Note the naked woman’s body with the presumably Chinese characters on her. And of course a “happy ending” is often associated with Asian massage parlors…

I came upon this series of ads in a local Las Vegas magazine (although I’ve forgotten which one; sorry). The first two images were at the front of the magazine.

I turned to page 13 to see what this super-skinny, barely-dressed woman was being used to sell.

Of course! Houses!

Note the very passive positioning of the model–she looks like she’s about to faint, or maybe is in the act of fainting. And the background on the other two images appears to be gold satin–evoking satin sheets, perhaps?

Here is an ad, from Metropolitan Home magazine, from a home decorating magazine that uses a woman’s body to sell blinds:

Scott W. sent us this website selling condominiums in northern Boston.  Here are a couple screenshots of the completely gratuitous use of  a sexy woman and implicit sex:

NEW! Sharon G. sent us a photo of a billboard in Tel Aviv with the copy “Go all the way.”  It’s selling kitchen remodeling (see the website here):


See more posts using sex (with women) to sell homes, see here.


“Please keep stealing our stewardesses. Within two years most of our stewardesses will leave us for other men. This isn’t surprising. A girl who can smile for 5 1/2 hours is hard to find. Not to mention a wife who can remember what 124 people want for dinner. (And tell you all about meteorology and jets, if that’s what you’re looking for in a woman.) But these are not the things that brought on our problem. It’s the kind of girl we hire. Being beautiful just isn’t enough. (We don’t mean it isn’t important. We just mean it isn’t enough.) So if there’s one thing we look for, it’s girls who like people. And you can’t do that and then tell them not to like people too much. All you can do is put a new wing on your stewardess college to keep up with the demand.”

Dorotha found this here.

This 50-minute documentary is about men who are in romantic relationships with high-end sex dolls. It’s a must watch. There is a lot to see in this movie: objectification of women, for sure; also the sad lonliness of men who don’t want to, can’t, or don’t think they can, be in a relationship with a real woman; as my friend Jason pointed out, the way in which the men project an interest in clothes and make-up onto their dolls; and so much more.

The Real Dolls website is worth a look, too.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Courtesy of and the SWS listserv.

These are pretty disturbing for a number of reasons. Maybe it is just my wish that they aren’t real, but I’ m skeptical about whether they really exist. They don’t appear to be photoshopped, but even though they’re linked all over the internet, I couldn’t find the actual place/s that sell them. And while I was searching around I found this mouse pad. Note that the size of the mini skirt is really very disturbingly small.

And I also found a lot of people who want to buy that pencil sharpener. And one person who thinks that this knife holder is “far more offensive” than the pencil sharpener.

What do you think? Oh, and the knife holder is available multiple places including here.

This “delightful” quiz in Us magazine asks viewers, segregated by sex, to judge women’s breasts and what they do with them. Don’t miss the fact that 56% of men and 31% of women prefer Heidi Montag with breast implants.

What, exactly, a reader is supposed to do with this information is a mystery to me. But there must be a use for this in some class somewhere.

Women, if you are lucky, you too could look like a piece of Chex Mix:

NEW! You desire these kitchen counters and cupboards like you desire that “dream” woman’s curves.  I know you do.  (Thanks Sarah N!)


I also have to ask: Above her head it reads “Studio White — Featuring Curves.”  Could this be a race joke?  You know, black women are curvy, so a white woman’s curves is a special feature?  I don’t know.  I may be reading too much into it.