TSP_Assigned_pbk_978-0-393-28445-4Assigned: Life with Gender is a new anthology featuring blog posts by a wide range of sociologists writing at The Society Pages and elsewhere. To celebrate, we’re re-posting four of the essays as this month’s “flashback Fridays.” Enjoy! And to learn more about this anthology, a companion to Wade and Ferree’s Gender: Ideas, Interactions, Institutions, please click here.

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“Tits,” by Matt Cornell

Of the many nicknames I’ve acquired over the years, there’s one I’m reminded of today. The name was given to me by a bully shortly after I entered the sixth grade. I had been a fat kid since elementary school, but as puberty began to kick in, parts of me started growing differently than expected. The doctors said I had gynecomastia. “Man boobs,” or “moobs” in the jeering parlance of our popular culture.

But my bully simply called them “tits.” And so this also became my name in the school hallways.

I was Tits.

He would pass me in the hall and catcall “Hey Tits!” and his buddies would laugh. Sometimes, if he was feeling extra bold, he might actually grab one of my breasts, and squeeze it in front of the other kids. Not everyone laughed. But many did.

As direct as this bullying was, growing up with gynecomastia was characterized by smaller insults. Most kids would just ask “Why don’t you wear a bra?” Even adults could be cruel. “Are you a boy or a girl?” I was often asked.

When wearing shirts, it was crucial that they be loose fitting. If a T-shirt had shrunk in the dryer, I would spend hours and days stretching it out, so that it didn’t cling to my body. You can see fat boys do this every day. Pulling at their shirts to hide the shape of their bodies, but particularly their breasts.

As a fat kid, and one who hated competition, I learned to loathe sports, and especially, physical education. The one form of exercise which I enjoyed from childhood was swimming. Unfortunately, as my breasts grew, so did my shame about removing my shirt. At summer camp, I never set foot in the swimming pool. I knew that taking off my shirt would bring ridicule, and that leaving it on while swimming would show that I felt ashamed of my body. So, I pretended that I was above swimming — that I was too cool for the pool.

By high school, I had developed remarkable powers of verbal self defense. I absorbed cruelty and learned how to mete it back out in sharp doses. There’s no doubt that this shaped the person I became, for better and for worse. In high school, I managed to carve out a social niche for myself. The bullying stopped. But the shirts stayed loose-fitting. I rarely went swimming.

The doctors thought that perhaps I suffered from low testosterone. I found this funny, since my sex drive had been in high gear since the time I was a sophomore. I assured them that this was not the case. Finally, the doctors said that my excess breast tissue was probably just a result of being fat. Lose the weight and the breasts will go away.

So I lost weight. I don’t remember how much. But by senior year, I was slender. Girls were starting to talk to me. I was more confident. And I still had breasts. After graduation, the doctors congratulated me on my thin body. Now it was time to get rid of my breasts.

In the first surgery, I was placed under general anesthesia. The doctor made a half moon incision under each nipple and cut out the excess breast tissue, finishing the job with some liposuction. Unfortunately the surgery wasn’t a complete success. My breasts were smaller, but lumpy, and my nipples were puckered. It took a second surgery to make everything look “normal.”

I was nineteen. On New Year’s Eve, I went to a party and got drunk for the first time in my life. There, I met a girl who took my virginity. She was too drunk to insist on taking my shirt off. This was a relief, because under my shirt was a sports bra, and under that layers of gauze. My chest was still healing from the second surgery. In many senses of the word, I was still becoming a man.

I’m reminded of this recently, oddly enough, after reading one of those “humorous” snarky news stories that pop up in the right column of The Huffington Post. Perhaps you’ve seen the photo making the rounds. It’s of Barney Frank’s “moobs.” The photo inspired similar stories at gay culture site Queerty, Gawker and Slate, which used the incident as the pretense for a scientific column.

While all of these nominally liberal sites pay lip service to the dignity of gay and transgender people, they miss one thing that is very clear to me. Aside from the obvious fat shaming in these stories, the fixation on “man boobs” reveals our culture’s obsession with binary gender. As I noted on The Huffington Post’s comment thread, before a moderator whisked my comment away, “the only breasts The Huffington Post approves of are those of thin, white female celebrities.”

Here’s one of the many comments Huffpo didn’t delete:

It’s culturally ubiquitous. PETA, for example, is a habitual offender:

Men are supposed to have flat chests, hairy bodies and big penises. Women are supposed to have large breasts, thin hairless bodies and tidy labias. (If a woman’s labia are too big, it just might remind us that, with a little testosterone, the same tissue would make a penis.)

We have all the evidence we need that biological sex and gender are not as rigid or fixed as we imagine. There are intersexed people. There are transgender people and genderqueer people. There are millions of men and boys like me, who also have large breasts, or gynecomastia, a medically harmless (though socially lethal) condition that your insurance just might pay to correct. The prevalence of gynecomastia in adolescent boys is estimated to be as low as 4% and as high as 69% . As one article notes: “These differences probably result from variations in what is perceived to be normal.” You think?

We’re so entrenched in that snips ‘n snails bullshit, that we can’t accept bodies which don’t fall on either extreme of the gender continuum. Transgender men and women encounter these attitudes in direct, and sometimes life-threatening ways. And, given the misogyny that pervades our society, these pressures are even harder for women and girls, whether they’re cisgender or transgender. Their bodies are hated and desired in equal measure. When my bully grabbed my breasts and called me “Tits,” he was taking what he wanted. He was also reminding me that I was no better than a girl. I was beneath him.

With the explosion of social media and the surveillance society, body policing has gotten much more intense. We live in an age of crowdsourced bullying. I cannot imagine what it would be like to grow up as a boy with breasts in 2011. I suppose I’d spend hours in Photoshop digitally sculpting my body, to remove fat from my face, belly and chest before uploading my profile photos. If I were a fat girl, I might become very skilled at using light and angles to disguise my less than ideal body, to avoid being dubbed a “SIF” or “secret internet fatty,” by my tech-savvy peers. I would probably become vigilant about removing tags from unflattering photos and obsess over remarks people made about me on comment threads.

Twenty years have gone by, and I miss my breasts. As a chubby adult male, I still have a small set of breasts, but not the ones I was born with. The two surgeries also deprived my nipples of their sensitivity.

I’ve often joked that if I knew I was going to become a performance artist, I would have kept my breasts. The breasts I have now are smaller, but still capable of stoking the body police. I once scandalized a fancy pool party in Las Vegas simply by taking off my shirt. I realize that, as a man, it is my privilege to do so. In most parts of our society, it is either illegal or strongly frowned upon for a woman to go topless. (Female breasts are either for maternity or for male sexual pleasure, not for baring at polite parties.) Perhaps my breasts, which remind people of this prohibition, invite a similar kind of censure.

I’ve performed naked enough in my adult life to know that the body police can always find a new area to target. I was recently stunned to hear porn actress Dana DeArmond describe me during a podcast interview as a “fat lady” while her host Joe Rogan openly theorized that my small penis was somehow connected to my feminism. Rogan’s view of gender is so restrictive that he can only conceive of male feminism if it is in a feminized body. (This is probably also why men who support feminism are often dubbed “manginas” by misogynists.)

There might actually be tens of thousands of words devoted to describing my fat body and small penis on the internet. It’s almost a point of pride. Now, I don’t just use my sharp tongue for self defense. I also use my body itself, as an argument, and as a provocation.

I am Tits. Got a problem with that?

Originally posted at My Own Private Guantanamo. Posted at Sociological Images in 2012. Cross-posted at Adios Barbie and Jezebel

 Matt Cornell is an artist, performer and film programmer who lives and works in Los Angeles. You can follow him on twitter at @mattcornell.

Jay Livingston is our regular baby name analyst, but I’m gonna give it a go just this once. Over at Baby Name Wizard, Laura Wattenburg published a chart showing that vowels are on the rise. Both girls and boys names have more vowels in them relative to consonants than they have in the last 150 or so years, and more vowels than the English language overall.

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Based on the yellow line alone, it’s clear that people think that names with more vowels are more appropriate for girls than boys. So, how to explain the uptick, especially among boys?

For boys, the uptick begins during the revolutions of the 1960s and ’70s. Feminists at that time wanted women to be able to embrace the masculine in themselves, but they wanted men to embrace their feminine sides, too. They got the first thing but not the latter and, ever since, the personalities of both men and women both began measuring more masculine, with women changing more than men.

But then both men’s and women’s names should be becoming more masculine. So, maybe baby names are a special case. I googled around and found a survey (of uninterrogated quality) that found that dads have substantially less influence over a babies’ names than moms do. Accordingly, perhaps baby-naming resists some of the stronger influences toward masculinization that come from men. Maybe mothers, especially in that warm moment of naming their babies, are holding out for that half of the feminist revolution that has proven thus far elusive: the valuing of the feminine in all of us.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

2 (1)Following the recent mass shooting in Charleston, South Carolina on June 17th, 2015 – a racially motivated act of domestic terrorism – President Barack Obama delivered a sobering address to the American people. With a heavy heart, President Obama spoke the day following the attack, stating:

At some point we as a country will have to reckon with the fact that this type of mass violence does not happen in other advanced countries. And it is in our power to do something about it. I say that recognizing that politics in this town foreclose a lot of those avenues right now. But it would be wrong for us not to acknowledge.

President Obama was primarily referring to gun control in the portion of his speech addressing the cause of attacks like this. Not all mass shootings are racially motivated, and not all qualify as “terrorist” attacks — though Charleston certainly qualifies.  And the mass shooting that occurred a just a month later in Chattanooga, Tennessee by a Kuwati-born American citizen was quickly labeled an act of domestic terrorism. But, President Obama makes an important point here: mass shootings are a distinctly American problem. This type of rampage violence happens more in the United States than anywhere else. And gun control is a significant part of the problem. But, gun control is only a partial explanation for mass shootings in the United States.

Mass shootings are also almost universally committed by men.  So, this is not just an American problem; it’s a problem related to American masculinity and to the ways American men use guns.  But asking whether “guns” or “masculinity” is more of the problem misses the central point that separating the two might not be as simple as it sounds.  And, as Mark Follman, Gavin Aronsen, and Deanna Pan note in the Mother Jones Guide to Mass Shootings in America, the problem is getting worse.

We recently wrote a chapter summarizing the research on masculinity and mass shootings for Mindy Stombler and Amanda Jungels’ forthcoming volume, Focus on Social Problems: A Contemporary Reader (Oxford University Press). And we subsequently learned of a new dataset on mass shootings in the U.S. produced by the Stanford Geospatial Center. Their Mass Shootings in America database defines a “mass shooting” as an incident during which an active shooter shoots three or more people in a single episode. Some databases define mass shootings as involving 4 shootings in a single episode. And part of this reveals that the number is, in some ways, arbitrary. What is significant is that we can definitively say that mass shootings in the U.S. are on the rise, however they are defined. The Mother Jones database has shown that mass shootings have become more frequent over the past three decades.  And, using the Stanford database, we can see the tend by relying on data that stretches back a bit further.

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Additionally, we know that the number of victims of mass shootings is also at an historic high:

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We also produced a time-lapse map of mass shootings in the United States illustrating both where and when mass shootings have occurred using the Stanford Geospatial Center’s database to illustrate this trend over time:

Our map charts mass shootings with 3 or more victims over roughly 5 decades, since 1966. The dataset takes us through the Charleston and Chattanooga shootings, which brought 2015 to 42 mass shootings . The dataset is composed of 216 separate incidents only 5 of which were committed by lone woman shooters. Below we produced an interactive map depicting all of the mass shootings in the dataset with brief descriptions of the shootings.

In our chapter in Stombler and Jungels’ forthcoming book, we cull existing research to answer two questions about mass shootings: (1) Why is it men who commit mass shootings? and (2) Why do American men commit mass shootings so much more than men anywhere else?  Based on sociological research, we argue that there are two separate explanations – a social psychological explanation and a cultural explanation (see the book for much more detail on each).

A Social Psychological Explanation

Research shows that when an identity someone cares about is called into question, they are likely to react by over-demonstrating qualities associated with that identity.  As this relates to gender, some sociologists call this “masculinity threat.”  And while mass shootings are not common, research suggests that mass shooters experience masculinity threats from their peers and, sometimes, simply from an inability to live up to societal expectations associated with masculinity (like holding down a steady job, being able to obtain sexual access to women’s bodies, etc.) – some certainly more toxic than others.

The research on this topic is primarily experimental.  Men who are brought into labs and have their masculinity experimentally “threatened” react in patterned ways: they are more supportive of violence, less likely to identify sexual coercion, more likely to support statements about the inherent superiority of males, and more.

This research provides important evidence of what men perceive as masculine in the first place (resources they rely on in a crisis) and a new kind evidence regarding the relationship of masculinity and violence.  The research does not suggest that men are somehow inherently more violent than women.  Rather, it suggests that men are likely to turn to violence when they perceive themselves to be otherwise unable to stake a claim to a masculine gender identity.

A Cultural Explanation

But certainly boys and men experience all manner of gender identity threat in other societies.  Why are American boys and men more likely to react with such extreme displays?  To answer this question, we need an explanation that articulates the role that American culture plays in influencing boys and young men to turn to this kind of violence at rates higher than anywhere else in the world.  This means we need to turn our attention away from the individual characteristics of the shooters themselves and to more carefully investigate the sociocultural contexts in which violent masculinities are produced and valorized.

Men have historically benefited from a great deal of privilege – white, educated, middle and upper class, able-bodied, heterosexual men in particular.  Social movements of all kinds have slowly chipped away at some of these privileges.  So, while inequality is alive and well, men have also seen a gradual erosion of privileges that flowed more seamlessly to previous generations of men (white, heterosexual, class-privileged men in particular).  Michael Kimmel suggests that these changes have produced a uniquely American gendered sentiment that he calls “aggrieved entitlement.”  Of course, being pissed off about an inability to cash in on privileges previous generations of men received without question doesn’t always lead to mass shootings.  But, from this cultural perspective, mass shootings can be understood as an extremely violent example of a more general issue regarding changes in relations between men and women and historical transformations in gender, race, and class inequality.

Mass shootings are a pressing issue in the United States.  And gun control is an important part of this problem.  But, when we focus only on the guns, we sometimes gloss over an important fact: mass shootings are also enactments of masculinity.  And they will continue to occur when this fact is combined with a sense among some men that male privilege is a birthright – and one that many feel unjustly denied.

Cross-posted at Feminist Reflections and Inequality by (Interior) Design.

Tristan Bridges and Tara Leigh Tober are sociologists at the College at Brockport (SUNY).   You can follow them on at @tristanbphd and @tobertara.

 

2 (1)In Greco-Roman wrestling, boxing, and mixed martial arts, there is a rule that you never hit “below the belt.” The area of biggest concern is the testicles. As the Ultimate Fighting Championship rules specify, “groin attacks of any kind” are a foul. This is probably because groin attacks might make for short fights or ones where everyone just goes around protecting their balls. In any case, the skills being tested are of a different kind. But, even aside from that, this seems like a good idea and very civilized. I do not advocate for testicle kicking, not groin attacks of any kind, for what it’s worth.

I do think it’s somewhat odd, though, that men who fight each other outside of controlled conditions—men in street fights, bar brawls, and parking lot scuffles—also usually avoid hitting below the belt. These fights aren’t about training or skill, like those between professional athletes, they’re real attempts to do some damage out of anger or defensiveness. So, why no hits to the balls?

The question was posed by a woman on Yahoo! Answers: “If you dislike each other enough to want them to get hurt,” she asked, “why not do the worst?”

The answers, admittedly unscientific, were interesting. One of the common responses involved the idea that not hitting below the belt was “an unspoken rule.” Maybe it’s the Golden Rule—do onto others as you would have them do unto you—and some men mentioned that, but others suggested that it was a rule specific to manhood. It’s a “cheap shot,” said one. A “low blow,” said another.

But why? Why do men agree not to kick each other in the balls? Why is that part of the code?

I think it’s because it serves to protect men’s egos as well as men’s balls.

What would street fights between guys look like—or professional fights for that matter—if one could go below the belt? For one, there’d be a lot more collapsing. Two, a lot more writhing in pain. Three, a lot less getting up. All in all, it would add up to less time looking powerful and more time looking pitiful. And it would send a clear message that men’s bodies are vulnerable.

 

Not hitting below the belt, then, protects the idea that men’s bodies are fighting machines. It protects masculinity, the very idea that men are big and strong, pain- and impact-resistant, impenetrable like an edifice. So not hitting below the belt doesn’t just protect individual men from pain, it protects our ideas about masculinity.

When a man hits below the belt, he is revealing to everyone present that masculinity is a fiction. That’s why one guy said: “For ‘alpha male’ fights, nut shots are just wrong.” Alpha male fights are about figuring out which male is alpha, while preserving the idea that the alpha male is a thing that matters.

This is why men are quick to criticize other men who break the code. One of the best ways to control men is to threaten to kick them out of the man club. “If a guy kicks another guy in the balls on purpose during a fight,” one replied to the question on Yahoo, “he will forever be banished from manhood.” Another said: “Winning like this means that you cannot beat up the other guy by ‘real’ fighting.” It’s a matter of one’s own reputation: “A man who kicks another man in the balls,” said a third, “immediately loses all manliness and respect.”

So, men generally agree to pretend that the balls just aren’t there. The effect is that we tend to forget just how vulnerable men are to the right attack and continue to think of women as naturally more fragile.

I still don’t want anyone to get kicked in the balls, though, just to be clear.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

2 (1)Prior to the 1850s, writes cultural studies scholar Matthew Brower, men in America didn’t hunt. More specifically, they didn’t hunt for leisure. There was a hunting industry that employed professionals who hunted as a full time occupation, and there was a large market for wild animal products, but hunting for fun wasn’t a common pastime.

This changed in the second half of the 1800s. Americans were increasingly living in cities and being “citified.” Commenters worried that urban life was making men effeminate, effete, overly civilized, domesticated if you will. Cities were a threat to manliness and nature the salve.

Hunting trophies, taxidermied remains of wild animals, served as symbolic proof of one’s “hardiness.” Unlike the animal parts bought at market — whether for food or furs, as feathers on hats, or the then-popular elk tooth watch chain — animals a man killed himself reflected on his skill and character.

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As Theodore Roosevelt once put it:

Nothing adds more to a hall or a room than fine antlers when their owner has been shot by the hunter-displayer, but always there is an element of the absurd in a room furnished with trophies of the chase that the displayer has acquired by purchase.

New, elite recreational hunters castigated both lesser men, who purchased animal parts for display, and women who bought them purely for fashion.

This was the origin of the idea that hunting is a contest, as opposed to an occupation or necessity. To paraphrase Brower, a trophy can’t be bought, it must be earned. Thus, the notion of “sportsmanship” as applied to the hunt. If a kill is going to indicate skill, then the hunted must have a “sporting chance.” Thus, recreational hunters developed an etiquette for sportsmanlike hunting, spread through new hunting magazines and periodicals.

Not only did this allow men to claim manly cred, it allowed wealthy men to claim class cred. Brower writes:

Both subsistence and market hunters, the majority of hunters, were placed outside the purview of the sportsman’s code. Those who hunted out of necessity or for profit never could obtain the aesthetic detachment necessary to be considered sportsmen.

In fact, wealthy recreational hunters claimed that only they were “real hunters” and even organized against people who hunted for food and money. For example,

[Roosevelt himself] blamed the decline of game on market hunters, who he argued, had “no excuse of any kind” for the wanton slaughter of animals.

Trophy hunters successfully enacted statutes limiting other types of hunting, so as to preserve game for themselves.

The rarer and larger the animal, the more exquisite the specimen, and the more a man has killed, the better the animals speak to a his manliness and his elite economic and social class. This is perhaps the attraction of international trophy hunting today: the seeking of more exotic and elusive game to bring home and display. And it is perhaps why some people pay $50,000 to travel across the world, kill a lion, cut off its head, then post it on Facebook.

Photo from Wikimedia Commons.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

2 (1)Television evangelist Pat Robertson once described feminism as “a socialist, anti-family, political movement that encourages women to leave their husbands, kill their children, practice witchcraft, destroy capitalism, and become lesbians.” His comment is frequently used as a particularly extreme version of the feminist stereotype, but how far are his sentiments from those of the general public?

A more systematic investigation into what people think about feminists found that many people think that feminists are ugly, uptight, angry, aggressive, harsh, strident, demanding, dogmatic, man-hating lesbians… or think other people think they are. Only 26 percent of people say that feminist is a positive term.

This suggests that actual feminists have lost control over their own reputation. It would be counterproductive, after all, for feminists to portray themselves as unlikeable. Negative stereotypes about feminists, instead, are likely spread by anti-feminists.

Anti-suffrage campaign material is one example. The images below — from the collection of Catherine Palczewski — tell a story about who the feminist women fighting for suffrage are and what they want. It’s all pre-1920s, but the stereotypes and fears are similar.

Feminists are ugly:

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Feminists are manly:4

Feminists neglect their natural role as a mother/are uncaring toward children:13

They’re angry:12

They want to emasculate men and take their role:1a

They’re mean to their husbands, if they can get married at all:2OLYMPUS DIGITAL CAMERA

They don’t want equality with men, they want to dominate them:1a11

Next time you hear that feminists are ugly or hate men — or any number of stereotypes about women who seek equality — remember that this is exactly what anti-feminists have wanted you to think for the last 200 years.

Thanks to Jay Livingston for the tip! Postcards from: Palczewski, Catherine H. Postcard Archive. University of Northern Iowa. Cedar Falls, IA.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

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Mr. Draper, I don’t know what it is you really believe in but I do know what it feels like to be out of place, to be disconnected, to see the whole world laid out in front of you the way other people live it. There’s something about you that tells me you know it too.

Mad Men, Season 1, Episode 1

The ending of Mad Men was brilliant. It was like a good mystery novel: once you know the solution – Don Draper creating one of the greatest ads in Madison Avenue history – you see that the clues were there all along.  You just didn’t realize what was important and what wasn’t. Neither did the characters. This was a game played between Matt Weiner and the audience.

The ending, like the entire series, was also a sociological commentary on American culture. Or rather, it was an illustration of such a commentary. The particular sociological commentary I have in mind is Philip Slater’sPursuit of Loneliness, published in 1970, the same year that this episode takes place. It’s almost as if Slater had Don Draper in mind when he wrote the book, or as if Matt Weiner had the book in mind when he wrote this episode.

In the first chapter, “I Only Work Here,” Slater outlines “three human desires that are deeply and uniquely frustrated by American culture”:

(1) the desire for community – the wish to live in trust, cooperation, and friendship with those around one.

(2) the desire for engagement – the wish to come to grips directly with one’s social and physical environment.

(3) the desire for dependence – the wish to share responsibility for the control of one’s impulses and the direction of one’s life.

The fundamental principle that gives rise to these frustrations is, of course, individualism.

Individualism is rooted in the attempt to deny the reality of human interdependence. One of the major goals of technology in America is to “free” us from the necessity of relating to, submitting to, depending upon, or controlling other people. Unfortunately, the more we have succeeded in doing this, the more we have felt disconnected, bored, lonely, unprotected, unnecessary, and unsafe.

Most of those adjectives could apply to Don Draper at this point. In earlier episodes, we have seen Don, without explanation, walk out of an important meeting at work and, like other American heroes, light out for the territory, albeit in a new Cadillac. He is estranged from his family. He is searching for something – at first a woman, who turns out to be unattainable, and then for… he doesn’t really know what. He winds up at Esalen, where revelation comes from an unlikely source, a nebbishy man named Leonard. In a group session, Leonard says:

I’ve never been interesting to anybody. I, um –  I work in an office. People walk right by me. I know they don’t see me. And I go home and I watch my wife and my kids. They don’t look up when I sit down…

I had a dream. I was on a shelf in the refrigerator. Someone closes the door and the light goes off. And I know everybody’s out there eating. And then they open the door and you see them smiling. They’re happy to see you but maybe they don’t look right at you and maybe they don’t pick you. Then the door closes again. The light goes off.

People are silent, but Don gets up, slowly moves towards Leonard and tearfully, silently, embraces him. 3

On the surface, the two men could not be more different. Don is interesting. And successful. People notice him. But he shares Leonard’s sense that his pursuit – of a new identity, of career success, of unattainable women – has left him feeling inauthentic, disconnected, and alone. “I’ve messed everything up,” he tells his sometime co-worker Peggy in a phone conversation. “I’m not the man you think I am.”

The next time we see him, he is watching from a distance as people do tai-chi on a hilltop.1b

And then he himself is sitting on a hilltop, chanting “om” in unison with a group of people. At last he is sharing something with others rather than searching for ego gratifications. 1c

And then the punch line. We cut to the Coke hilltop ad with its steadily expanding group of happy people singing in perfect harmony. 2A simple product brings universal community (“I’d like to buy the world a Coke and keep it company”). It also brings authenticity. “It’s the real thing.” Esalen and Coca-Cola. Both are offering solutions to the frustrated needs Slater identifies. But both solutions suffer from the same flaw – they are personal rather than social. A few days of spiritual healing and hot springs brings nor more social change than does a bottle of sugar water.It’s not that real change is impossible, Slater says, and in the final chapter of the book, he hopes that the strands in the fabric of American culture can be rewoven.  But optimism is difficult.
So many healthy new growths in our society are at some point blocked by the overwhelming force and rigidity of economic inequality… There’s a… ceiling of concentrated economic power that holds us back, frustrates change, locks in flexibility.

The Mad Men finale makes the same point, though with greater irony (the episode title is “Person to Person”). When we see the Coke mountaintop ad, we realize that Don Draper has bundled up his Esalen epiphany, brought it back to a huge ad agency in New York, and turned it into a commercial for one of the largest corporations in the world.

Cross-posted at Montclair SocioBlog and Pacific Standard.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

2 (1)Singer-songwriter Hozier played “guess the man buns” on VH1, and Buzzfeed facetiously claimed they had “Scientific Proof That All Celebrity Men are Hotter with Man Buns.” Brad Pitt, Chris Hemsworth, and David Beckham have all sported the man bun. And no, I’m not talking about their glutes. Men are pulling their hair back behind their ears or on top on their heads and securing it into a well manicured or, more often, fashionably disheveled knot. This hairstyle is everywhere now: in magazines and on designer runways and the red carpet. Even my neighborhood Barista is sporting a fledgling bun, and The Huffington Post recently reported on the popular Man Buns of Disneyland Instagram account that documents how “man buns are taking over the planet.”

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At first glance, the man bun seems a marker of progressive manhood. The bun, after all, is often associated with women—portrayed in the popular imagination via the stern librarian and graceful ballerina. In my forthcoming book, Styling Masculinity: Gender, Class, and Inequality in the Men’s Grooming Industry, however, I discuss how linguistic modifiers such as manlights (blonde highlights for men’s hair) reveal the gendered norm of a word. Buns are still implicitly feminine; it’s the man bun that is masculine. But in addition to reminding us that men, like women, are embodied subjects invested in the careful cultivation of their appearances, the man bun also reflects the process of cultural appropriation. To better understand this process, we have to consider: Whocan pull off the man bun and under what circumstances?

I spotted my first man bun in college. And it was not a blonde-haired, blue-eyed, all-American guy rocking the look in an effort to appear effortlessly cool. This bun belonged to a young Sikh man who, on a largely white U.S. campus, received lingering stares for his hair, patka, and sometimes turban. His hair marked him as an ethnic and religious other. Sikhs often practice Kesh by letting their hair grow uncut in a tribute to the sacredness of God’s creation. He was marginalized on campus and his appearance seen by fellow classmates as the antithesis of sexy. In one particularly alarming 2007 case, a teenage boy in Queens was charged with a hate crime when he tore off the turban of a young Sikh boy to forcefully shave his head.

A journalist for The New York Times claims that Brooklyn bartenders and Jared Leto “initially popularized” the man bun. It’s “stylish” and keeps men’s hair out of their faces when they are “changing Marconi light bulbs,” he says. In other words, it’s artsy and sported by hipsters. This proclamation ignores the fact that Japanese samurai have long worn the topknot or chonmage, which are still sported by sumo wrestlers.

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Nobody is slapping sumo wrestlers on the cover of GQ magazine, though, and praising them for challenging gender stereotypes. And anyway, we know from research on men in hair salons and straight men who adopt “gay” aesthetic that men’s careful coiffing does not necessarily undercut the gender binary. Rather, differences along the lines of class, race, ethnicity, and sexuality continue to distinguish the meaning of men’s practices, even if those practices appear to be the same. When a dominant group takes on the cultural elements of marginalized people and claims them as their own—making the man bun exalting for some and stigmatizing for others, for example—who exactly has power and the harmful effects of cultural appropriation become clear.

Yes, the man bun can be fun to wear and even utilitarian, with men pulling their hair out of their faces to see better. And like long-haired hippies in the 1960s and 1970s, the man bun has the potential to resist conservative values around what bodies should look like. But it is also important to consider that white western men’s interest in the man bun comes from somewhere, and weaving a narrative about its novelty overlooks its long history among Asian men, its religious significance, and ultimately its ability to make high-status white men appear worldly and exotic. In the west, the man bun trend fetishizes the ethnic other at the same time it can be used to further marginalize and objectify them. And so cultural privilege is involved in experiencing it as a symbol of cutting-edge masculinity.

Kristen Barber, PhD is a member of the faculty at Southern Illinois University. Her interests are in qualitative and feminist research and what gender-boundary crossing can teach us about the flexibility of gender, the mechanisms for reproducing gender hierarchies, and the potential for reorganization. She blogs at Feminist Reflections, where this post originally appeared.