gender: masculinity

A while back, David Dismore posted about his archive of suffragist postcards, which appeared in the early 1900s as part of the campaign for women’s right to vote. The postcards got the messages of the movement across in short, clear, and often humorous ways.

Those opposed to women’s suffrage also used postcards to get their message out to the public. The Palczewski Postcard Archive at the University of Northern Iowa, sent to us by Katrin, has a number of great examples that illustrate the frames used to present women’s full political participation as threatening.

For instance, a 12-card series produced by Dunston-Weiler Lithographic Company presented suffrage as upending the gender order by masculinizing women and feminizing men. Suffragists, the postcards tell us, cause women to abandon their household duties and become aggressive and unladylike:

In an effort to win her own rights, then, women make their families suffer — a message complete with visuals that don’t seem out of place among stock images of crying babies and their working mothers today, as Katrin pointed out:

Equality in voting rights is clearly presented as female domination:

Postcards issued by other groups reflect these same themes. The clear message is that giving women the right to vote threatens men, the family, and the entire natural order of things:

The archive has a bunch more examples, categorized by various themes — including Cats and Suffrage, because lolcats are timeless.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In “Rule Enforcement without Visible Means,” Theodore Caplow discusses conformity to the norms that guide the practice of celebrating Christmas. These norms are informal — that is, they aren’t enforced in any official way and aren’t encoded in policy — yet Caplow found consistent agreement on expectations, as well as conformity to them. Some of these are easily identifiable, such as the Wrapping Rule, which requires that gifts be wrapped in Christmas-appropriate wrapping paper (or at least marked with a bow if they’re too large or irregularly-shaped to be wrapped).

Others aren’t so readily apparent. For instance, Caplow discusses the Scaling Rule, which guides our purchases of gifts based on the relationship with the recipient. Everyone agreed that a spouse should get the single most valuable gift you buy; kids come next (and should have equal amounts spent on them), then parents/in-laws (who should get similarly valuable presents), and so on. There is a widely-accepted unspoken hierarchy for giving gifts. While we say “it’s the thought that counts,” we also believe that the gifts we give carry social messages about how much we care. Regardless of intent, giving a gift that is perceived as nicer or more expensive to a coworker than to your spouse, or spending more on friends than your kids, would likely be taken as a sign of inappropriate or misplaced loyalties.

Caplow’s point is that social interactions are highly regulated by informal norms, ones we learn and follow often without ever openly recognizing them. Will LaSuer sent in a video that illustrates this point. The video explains etiquette in men’s restrooms: proper spacing when selecting a urinal, flushing, making eye contact or speaking to others in the restroom, and so on. It’s an explicit discussion of the usually taken-for-granted norms of daily life.

One note: The first 4:40 of the video covers these basic norms. After that, it goes on to a long scenario that you may want to skip. While, as Will says, the language and imagery is nothing you wouldn’t see in, say, South Park, if you’re thinking of using the clip in class to illustrate norms, I’d definitely stop at the 4:40 point, both because of the content and because I don’t think the rest of the video contributes anything to the basic sociological point.

Will suggests using the video along with John Paul’s “urinal game” to help students grasp the concept of informal norms.

Caplow, Theodore. 1984. “Rule Enforcement without Visible Means: Christmas Gift Giving in Middletown.” American Journal of Sociology 89(6): 1306-1323.

Paul, John. 2006. “‘Flushing’ Out Sociology: Using the Urinal Game and Other Bathroom Customs to Teach the Sociological Perspective.” Electronic Journal of Sociology. ISSN: 1198 3655.

Cross-posted at Jezebel.

In 2009 R&B singer Chris Brown pled guilty to assaulting singer Rihanna.  At the time of the incident, photographs of her bruised and swollen face were passed all over the internet.  This week we learned that Brown has tattooed the face of a battered woman on a very public part of his body, his neck.

I was particularly impressed by Amanda Marcotte’s analysis of his decision, sent in by Tom Megginson.   I encourage you to read it at Pandagon, but I’ll also summarize here.

People, Marcotte begins, are “… scrambling to claim that Brown’s tattoo is somehow not what it seems. But it is what it seems.”

What it is, she contends, is a way of bragging about the beating.

Men who beat and rape women want to feel powerful. They want to feel manly. And because hitting women and raping women makes them feel these things, they want to brag about it… A tattoo commemorating beating down your girlfriend is a trophy.

A desire to brag is the reaction of violent men — instead of, say, shame — because they don’t feel ashamed.  Citing research by psychologist David Lisak, who found that certain men will happily tell stories about successful sexual assaults, Marcotte argues that batterers and rapists are proud of what they’ve done because they believe that they are right.

[Many perpetrators] are defiant. They believe they are entitled to dominate women, and they feel victimized by a world that doesn’t give them what they believe is theirs. They act out, looking for little ways to assert the right to dominate they believe is theirs.

Because they believe that they are in the right, they aren’t troubled by other people’s outrage.  Marcotte again:

…telling others about it and watching them recoil basically means reliving the power trip… Not only did they dominate the victim, but they have provoked anger and disgust in you, and that makes them feel powerful all over again.

As a further example, she includes a two-minute clip of TV evangelist Pat Robertson recommending, gleefully, that a man beat his wife into submission:

Robertson’s advice here is plain: Women should be subordinate to their husbands and, if they are not, husbands have a right to beat them into subordination.  Husbands can get together and chuckle about this; getting women into line is a good thing, not a bad thing.  Actor Sean Connery — and many other people — agree that it’s “absolutely right” to slap a woman.  It’s part of being a real man.  Those men who might object to your treatment of women?  They’re pathetic and weak and upsetting them makes us laugh.

In sum, while it might be hard to believe, I think Marcotte’s analysis here is right on.  The tattoo — especially on such an exposed and public part of the body — is a giant “fuck you” to everyone who thinks he shouldn’t have beaten Rihanna.   It seems that way and “it is what it seems.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Hanna Rosin, senior editor at The Atlantic and author of The End of Men, has written a piece about hook up culture on and off college campuses for the September issue of her magazine.  Given that I’ve done some research on hook up culture, W.W. Norton’s Karl Bakeman asked me to weigh in.  So, here are my two cents: Rosin isn’t wrong to argue that the culture offers women sexual opportunities and independence, but she mischaracterizes the objections to hook up culture and draws too rosy a conclusion.

Those who wring their hands and “lament” hook up culture, Rosin contends, do so because they think women are giving it up too easily, a practice that will inevitably leave them heartbroken.`She writes:

[Critics of hook up culture pine] for an earlier time, when fathers protected “innocent” girls from “punks” and predators, and when girls understood it was their role to also protect themselves.

If this is the problem, the answer is less sex and more (sexless?) relationships.  But, Rosin rightly argues, this wrongly stereotypes women as fragile flowers whose self-esteem lies between their legs.  It also romanticizes relationships.  Drawing on the fantastic research of sociologists Laura Hamilton and Elizabeth Armstrong, she explains that young women often find serious relationships with men to be distracting; staying single (and hooking up for fun) is one way to protect their own educational and career paths.

All this is true and so, Rosin concludes, hook up culture is “an engine of female progress — one being harnessed and driven by women themselves.”

Well, not exactly.  Yes, women get to choose to have sex with men casually and many do.  And some women truly enjoy hook up culture, while others who like it less still learn a lot about themselves and feel grateful for the experiences.  I make this argument with my colleague, Caroline Heldman, in Hooking Up and Opting Out: Negotiating Sex in the First Year of College.

But what young women don’t control is the context in which they have sex.  The problem with hook up culture is not casual sex, nor is it the fact that some women are choosing it, it’s the sexism that encourages men to treat women like pawns and requires women to be just as cunning and manipulative if they want to be in the game; it’s the relentless pressure to be hot that makes some women feel like shit all the time and the rest feel like shit some of the time; it’s the heterosexism that marginalizes and excludes true experimentation with same-sex desire; and it’s the intolerance towards people who would rather be in relationships or practice abstinence (considered boring, pathetic, or weird by many advocates of hook up culture including, perhaps, Rosin).

Fundamentally, what’s wrong with hook up culture is the antagonistic, competitive, malevolent attitude towards one’s sexual partners.  College students largely aren’t experimenting with sexuality nicely.  Hook ups aren’t, on the whole, mutually satisfying, strongly consensual, experimental affairs during which both partners express concern for the others’ pleasure.   They’re repetitive, awkward, and confusing sexual encounters in which men have orgasms more than twice as often as women:

The problem with hook up culture, then, is not that people are friends with benefits.  It’s that they’re not. As one of my students concluded about one of her hook up partners:  “You could have labeled it friends with benefits… without the friendship maybe?”

Hook up culture is an “engine of female progress” only if we take-for-granted that our destination is a caricature of male sexuality, one in which sex is a game with a winner and a loser.   But do we really want sex to be competitive?   Is “keep[ing] pace with the boys,” as Rosin puts it, really what liberation looks like?  I think we can do better.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Liz B. let us know about Slim Jim’s Spice Loss ad campaign, which features a number of commercials about men suffering from the horrible condition of spice loss, also known as emasculation. As Liz explains, “Apparently you need processed meat to stimulate your ‘man gland’, and give you ‘brolectrolytes’ for your ‘menergy’.” The ads feature themes that are common when marketing to men — a very circumscribed version of acceptable masculinity and the idea that women, and feminized things, are threats to masculinity.

Things that endanger men’s lives or just generally sap their will to live, according to the ads:

• Shakespeare
• Bird-shaped boats
• Ironing
• Making adjustments to their lifestyles to accommodate family life
• Yoga
• Salad
• Spending time with women.

[vimeo]https://vimeo.com/42300742[/vimeo]

[vimeo]https://vimeo.com/151574343[/vimeo]

[youtube]https://www.youtube.com/watch?v=BmApg3M5LNY[/youtube]

It’s fascinating, really: femininity is depicted as weakness, the sapping of strength, yet masculinity is so fragile that apparently even the slightest brush with the feminine destroys it. This entire ad campaign — and the discourse about masculinity it draws from — is just an adult version of the game of cooties, with men fleeing the symbolic pollution of femininity.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Men and women in Western societies often look more different than they are naturally because of the incredible amounts of work we put into trying to look different.  Often this is framed as “natural” but, in fact, it takes a lot of time, energy, and money.  The dozens of half-drag portraits, from photographer Leland Bobbé, illustrate just how powerful our illusion can be.  Drag, of course, makes a burlesque of the feminine; it is hyperfeminine.  But most all of us are doing drag, at least a little bit, much of the time. 

Here’s an example of one we have permission to use for the cover of our Gender textbook:

Many more at Leland Bobbé’s website.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve posted before on the way that kids’ products, and the way they are marketed, often reinforces an active boys/passive-and-pretty girls binary. Rebecca Hains noticed that the Stride Rite store near her, as well as the Stride Right website, does so. For instance, girls can “sparkle” and “shine”:

The descriptions for girls’ sneakers on the website emphasize how they’ll help girls shine:

Boys are encouraged to identify with superheroes:

The descriptions for the boys’ shoes emphasize action and speed, as well as their ability to protect the feet of adventurous boys:

More examples of Stride Right marketing at Rebecca Hains’s blog.

Erica B.-K. found these onesies which, though sold by a site called uncommongoods, reflect rather common gendering:

Hiroshi H. noticed that the website for Specialized Bicycle Components divides bikes into ones for boys and girls, though the only noticeable difference was color:

And finally, Anne R. noticed that there’s a Tinker Toy set that, because it is pink and purple, is thus “designed especially for girls”:

As someone who loved Tinker Toys and Lincoln Logs as a kid, I’m all for encouraging as many kids as possible to play with them, yet saddened if we are at a point where parents and/or children cannot imagine Tinker Toys could be for girls unless the package screams it at them. But I would kinda like to build that flamingo.

YetAnotherGirl sent us a link to a post at Jezebel about a sign MarketFair Mall, in New Jersey, put up (and then took down after criticism and a petition) to apologize for any inconvenience some remodeling might cause:

The sign does a couple of things. It normalizes the idea that the type of verbal harassment women often face when in public (see my post from a couple of years ago for a personal example) is, in fact, the natural outcome of how women look. Rather than feeling harassed, women should interpret such comments as the compliments they really are. Yes, yes, we can shake our heads and act annoyed, but isn’t it ultimately nice to know we look good?

The sign also reinforces a certain view of working-class masculinity, one in which working-class men are crude and lacking in basic civility, unable or unwilling to control how they express themselves, a fact that everyone else may find a bit irritating but should ultimately shrug off with a bit of a smile.

This view of working-class masculinity is reinforced in a Dutch commercial sent in by Sarah van B. The commercial is for Gamma, a chain of hardware stores in the Netherlands. In it, boys build houses out of Legos, displaying various stereotypes of rough, brutish masculinity: lack of middle-class manners (burping, nose-picking), uncontrolled bodies (belly hanging out, visible butt crack), and group harassment of women:

Sarah translates the call to the woman as “Where are those pretty little legs going?”

Such depictions normalize the harassment of women while also associating it with a general lack of sophistication, something that only the lower classes would engage in. They encourage the audience to laugh at the men who do so, finding humor in their brutish antics, but also reinforce the idea that women should just expect this type of behavior from the type of men who do manual labor.