gender: masculinity

In May we featured a block of cheese that inspired quite the response.  Riffing off the name “Monterey Jack,” a company was selling “Monterey Jill”: the same old cheese, but reduced fat.  It was an excellent example of the way dieting is feminized.

People — myself included — were pretty stunned to see gendered cheese; who knew this was going to be a thing.  In fact, Liam sent us an example of gendered string cheese with the exact same theme: there’s string cheese animated by a male character and reduced-fat string cheese animated by a female character.  Also, they’re surfing; aaaaaand I have no analysis of that.

Thanks for reminding the ladies to be worried about their waistlines cheese people!  It’s not as if we don’t get that message absolutely every time we turn around!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Re-posted in honor of the 19 firefighters who lost their lives in Arizona yesterday. Cross-posted at BlogHer and The Huffington Post.

Firefighters put their lives on the line to protect other people’s property and lives.  Why do they choose to take such dangerous work?  Sociologist Matthew Desmond asks this question in his book, On the Fireline: Living and Dying with Wildland Firefighters, and the answer is truly surprising.

Desmond, who put himself through college fighting fires in Arizona, returned to his old job as a graduate student in order to study his fellow firefighters.  When he asked them why they were willing to put their lives at risk to fight fires, the firefighters responded, “Risk? What risk?”

It turned out that the firefighters didn’t think that their work was dangerous.  How is this possible?

Desmond explains that most of the firefighters were working-class men from the country who had been working with nature all of their lives.  They raised cattle and rode horses; they cut down trees, chopped firewood, and built fences; they hunted and fished as often as they could.  They were at home in nature.  They felt that they knew nature.  And they had been manipulating nature all their lives.   Desmond wrote:  “…my crewmembers are much more than confident on the fireline.  They are comfortable.”

To these men, fire was just another part of nature.  They believed that if you understood the forest, respected fire, and paid attention, then you could keep yourself safe.  Period. Fire wasn’t dangerous.  One of the firefighters put it like this:

Cause, personally, I don’t consider my life in danger.  I think that the people I work with and with the knowledge I know, my life isn’t in danger… If you know, as a firefighter, how to act on a fire, how to approach it, this and that, I mean you’re, yeah, fire can hurt you.  But if you know, if you can soak up the stuff that has been taught to you, it’s not a dangerous job.

When these men were called “heroes,” they laughed.  Desmond wrote: “The thought of dying on the fireline is so distant from firefighters’ imaginations that they find the idea comedic.”

When a fellow firefighter did tragically die on the fireline during Desmond’s study, he discovered just how deep this went.  Unwilling to consider the possibility that fire was dangerous (at least in front of each other), the only way to make sense of the death was to find fault in an individual, or even blame the dead firefighter for being “stupid.”  Desmond recounts this conversation:

“That sucks,” J.J. said.

“Someone fucked up,” Donald responded, immediately.  “I’ll tell you what happened:  Someone fucked up…”

Heads nodded.

Craig Neilson, the Fire Prevention Officer, added, “Their communications might have been fucked. . . . The fire was under them and burned up.”

“They probably weren’t paying attention,” Donald said…

“They’re probably stupid.  Probably weren’t talking to their crew,” Peter guessed.

“Yep.  They’re fuckin’ stupid, not talking to anyone.  They should’ve known better than to build a helispot on top of the fire,” said Donald.

Heads continued to nod…

Desmond’s answer to why firefighters take such a risky job — because they don’t think it’s risky — was a fabulous counterpoint to dominant theories of risk taking at the time, which tended to suggest that men who did risky things were trying to prove their masculinity or seek adoration as a hero.

It’s easy to conclude that the firefighters are delusional for thinking that fire isn’t risky, but Desmond does a wonderful job of showing that their denial of risk is mundane.  We do it every day that we jump into a car and approach 70 miles per hour on the freeway.  If we are worried about our safety, it’s usually because we are concerned about the skills and attention of other drivers.  Most of us think that we, personally, are pretty decent, even great drivers.  The firefighters tend to feel the same about fire.

Today’s deaths remind us that fire is dangerous.  We should also remember that risky jobs are disproportionately filled by the least powerful members of our society.  Wildland firefighters are typically low income men from rural backgrounds; in Desmond’s study, they were also disproportionately Latino and American Indian.  As Desmond wrote: “Certain bodies, deemed precious, are protected, while others, deemed expendable, protect.”  Let’s take a moment to remember the 19 who lost their lives yesterday, as well as the other men and women who do the dangerous work of America.  And be careful everybody.

Note for Instructors: I teach this book in Soc 101, with great success.  I wrote a review in Teaching Sociology and you can download my lecture notes here. And Talking Points Memo posted a slideshow of photos of a wildfire in Arizona.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

@plouie01 snapped these two pics of the suggested gifts for Mother’s and Father’s Day at Chapter’s Bookstore in Vancouver. You might notice an interesting difference:

Yep, that’s right. Men get books, interesting books even!  And women get… pink stuff.  Mostly paper products, but without words and ideas on them, and also candles and soap..  You know, pretty good-smelling things meant to please the daft. Forgive me, perhaps I’m being overly harsh towards stationary. All I’m saying is, not a single book for ladies at the book store? Alas.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In a really fantastic post at Shakesville, Time Machine argues that rape jokes are problematic, even when uttered by people who would never assault anyone, because they signal to actual rapists that their behavior is acceptable and normal.

A lot of people accuse feminists of thinking that all men are rapists. That’s not true. But do you know who think all men are rapists?  Rapists do.

So, when someone drops a rape joke and people laugh, the small percent of men who are rapists think that they’re surrounded by like-minded friends.  Speaking to the joke-teller:

That rapists who was in the group with you, that rapist thought that you were on his side. That rapist knew that you were a rapist like him. And he felt validated, and he felt he was among his comrades.

What’s interesting about this observation is that it reminds us that we need to be more aware of the impact of our words not on victims (as the usual argument against the rape joke goes), but on perpetrators.  This is a much-needed re-framing of the problem that we call, passively, “violence against women,” but should really be called “men’s violence against women and men.”  While both men and women are victims, the vast majority of interpersonal violence is committed by men.

The need for a shift in frame — from the survivor to the perpetrator — is also a theme of this TedTalk by anti-violence educator Jackson Katz. He uses another really interesting way of showing the linguistic erasure of men in this discussion (at 4:08).

He also dismisses “sensitivity training” because it, too, centers the survivor of the violence instead of drawing our attention to the perpetrator (sensitivity to who?).  Instead, Katz argues, men need to step up and be leaders in the fight against men’s violence against women and men.  Because violence is not a “women’s issue,” it’s a men’s issue.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I know this is boring and it should go without saying, but apparently it hasn’t been said enough: this idea that fembots are the perfect women is just wrong.  It suggests that men want someone over which they have perfect control.  And that’s creepy… and boring.

Here’s an example of the phenomenon (via About-Face):

That part where they make eyes at each other, he instructs the GPS to take them home, and she hits the button to heat up her (cold, hard) “seat.”  Just… ew.

Here’s another especially troubling example, sent in by a reader.  It’s some sort of ad for Play Station 3. It features a fembot being assembled and “woken.”  The narration explains that she will “cook, watch the house, take care of the kids” and be “entirely at your disposal as a sexual partner.”

At some point the fembot realizes she is being sold and expresses shock and disappointment.  The man in charge explains, “Of course you’re merchandise, baby.”  When she says that she’d thought she was alive, he labels her “defective.”  That thought was not “part of the protocol,” he says, “You’re not supposed to think at all.”  He then decides to destroy her, but succumbs to her pleas to let her “live” after all.  Again, a super creepy story about the ideal woman.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dieting is for women.

I mean we all know that dieting and women go together like peas and carrots.  We know this — collectively and together, even if we don’t agree that it should be this way — not because it’s inevitable or natural, but because we constantly get reminded that women should be on diets and dieting is a feminine activity.

@msmely tweeted us a fabulous example of this type of reminder.  It’s a reduced fat block of Monterey Jack cheese, re-named “Monterey Jill.”  There’s curvy purple font and a cow in pearls with a flower, in case you missed the message.  And, oh, on the odd chance you thought that this was about health and not weight, there’s a little sign there with a message to keep you on track: “Meet Jack’s lighter companion.”

So now we’ve gendered cheese and managed to affirm both the gender binary  (heavy vs. light), heterocentrism (Jack’s companion Jill), and the diet imperative for women.  And it’s just cheese people!  Cheese!

That is all.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Chilling video taken at a high school party in Steubenville, Ohio in which attendees laugh and joke about an unconscious 16-year-old allegedly raped and sodomized by members of the football team, propelled the case into the national spotlight earlier this winter.

The deeply disturbing video focuses on Steubenville High School alum Michael Nodianos as he holds court with a grim comedy show, cracking up to quips such as, “They raped her quicker than Mike Tyson!” and “They raped her more than the Duke lacrosse team!” Those with the stomach to endure the entire 12-minute video hear the victim repeatedly referred to as “dead,” offering ugly details including, “They peed on her! That’s how you know she’s dead because someone pissed on her.” The death motif is so amusing to those involved that it leads to a litany of references to her being “deader than” everyone from Caylee Anthony to Trayvon Martin.

Trigger warning:

The video combined with other digital remains of the attack mined from Twitter and Instagram stirred public outrage at the accused perpetrators, at the bystanders who failed to intervene, and at adults — coaches, police, prosecutor, and parents — perceived as having been complicit in covering up the assault, preferring to sweep the violence under the rug to protect the football team and the young men on it. Protests sprouted around the courthouse and are expected to resume on Wednesday as the trial begins.

This video and other digital souvenirs of violence, such as the photos taken and circulated of Savannah Deitrich while she was sexually assaulted, may or may not have significant legal consequences. Yet their cultural legacy — the opportunity they have to undermine our most resilient rape myths — has the potential to be even weightier.

Read the rest of this article at WBUR’s Cognoscenti.

Readers have submitted some great examples of gendered items in the last few months, so I’ve collected just a few here. This includes “the first gender-based wholefood,” certainly a milestone worth commemorating, so let’s get to it!

An anonymous reader pointed out that Barnes & Noble has book collections for boys and girls:

The summaries of the books reinforce ideas about gender and especially the association of boys with action and girls with relationships. The description of the boys’ collection mentions “excitement” and “tales of action, adventure, and exploration”:

The girls’ collection, on the other hand, includes “heartwarming tales” that teach us that “friendship is the most priceless and enduring gift of all”:

Nora Goerne sent in girls’ and boys’ pasta she saw in Dutch supermarket Albert Heijn:

And Emily discovered you can get gender-specific yogurt for kids:

Nick O. noticed these bottle-opener rings, one of which is marketed to women by putting it on a pink background with the word “woman” on it but otherwise seemed the same to Nick:

Carrie J. sent in this ad for gendered kids computers from 1999:

Shara found boys’ and girls’ cake sprinkles in New Zealand:

CBH was looking for birthday supplies on the Party City website and noticed that according to the decorations, by their first birthday girls are already “angels” and boys are “rebels”:

Helen S. sent us this image posted at Boing Boing of crayon sets that are implicitly gendered through the use of the colors and terms (especially “princess”) that have become codes for boys and girls:

Green gloves are apparently for boys now (thanks, Michelle):

And finally, as promised: You will be relieved to know that “the first gender-based wholefood” is here, and not a moment too soon. According to the website for Sexcereal — no, stop laughing, this is serious — the female version supports “hormonal balance” while the male version has ingredients that “support testosterone and then some,” which actually makes me afraid this product might cause ‘roid rage if eaten too often:

Their website (sent in by Vanessa K.) is an absolute delight, and provides many a hearty laugh. It’s just too bad Sexcereal is only available in Canada. All of us non-Canadians are stuck eating our stupid unisex cereals, leaving our hormones unbalanced and our testosterone feeling sadly unsupported, and then some.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.