In May we featured a block of cheese that inspired quite the response. Riffing off the name “Monterey Jack,” a company was selling “Monterey Jill”: the same old cheese, but reduced fat. It was an excellent example of the way dieting is feminized.
People — myself included — were pretty stunned to see gendered cheese; who knew this was going to be a thing. In fact, Liam sent us an example of gendered string cheese with the exact same theme: there’s string cheese animated by a male character and reduced-fat string cheese animated by a female character. Also, they’re surfing; aaaaaand I have no analysis of that.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.