gender: bodies

This four-minute video reports research showing that, even if we’re not aware of it, most of us have unconscious biases against short men.  (It’s also a great description of Implicit Association Tests.)

[youtube]https://www.youtube.com/watch?v=SRlWvzUznlw[/youtube]

You, too, can take any multitude of implicit association tests.  Simply go to Harvard’s Project Implicit.

Borrowed from The Social Complex, a heightism blog. See also guest posts from The Social Complex introducing the concept of heightism as a gendered prejudice and discussing heightism (and other icky stuff) at Hooters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

April 15th was World Art Day.  A museum in Stockholm, the Moderna Museet, celebrated with what appears to be a chocolate and red velvet cake in the likeness of a caricature of member of a generic African tribe.  The cake was designed by an artist, Makode Aj Linde, who wanted to draw attention to the practice of female genital cutting, which occurs in parts of Africa (and elsewhere).  Accordingly, the cake was in the shape of a woman’s shoulders, breasts, belly, and genitals; it was covered in black fondant.  The head was the artist himself, painted black with cartoon-ish eyes and mouth reminiscent of American minstrelsy. Neck coils tied it all together.

The Swedish minister of culture, Adelsohn Liljeroth, was asked to cut the cake.  Playing along with the “art,” she began at the clitoris.  After slicing herself a piece, she fed it to the artist (it’s unclear if that was planned or improvised).  Each reveler carved out more and more of the genitals, revealing brown and then red cake inside.  With each cut, the artist let out a yell and cried.  People attending the exhibit reportedly gawked and generally went along having a good time.

Kitimbwa Sabuni, a spokesperson for the National Afro-Swedish Association, called the cake a “racist caricature of a black woman” and criticized the event, writing:

The “participation [of the minister of culture], as she laughs, drinks, and eats cake, merely adds to the insult against people who suffer from racist taunts and against women affected by circumcision.”

The minister shrugged rhetorically, saying  “Art needs to be provocative.”  On his Facebook page, the artist was nonchalant, writing about the above photo: “This is After getting my vagaga mutilated by the minister of culture…”

I will go on the record saying that this is obviously racist, trivializes genital cutting, is wildly insensitive to women who have experienced cutting, and fails to accord any respect to members of communities that practice genital cutting.  It’s a shameful mockery.

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UPDATE: It occurred to me that it’s possible that the artist intended to trap a mostly white audience into participating in this obviously racist game, all with the intention of revealing that they would.  Sort of like Spike Lee’s Bamboozled, where the fictional African American tv writer, asked by his White boss to write something “Black,” wrote the most racist thing he could think of… only to discover that audiences loved it.  So perhaps the artist meant to provoke the same sort of horror that Bamboozled provokes in its real audience.  And that is provocative indeed.  But I’m guessing that this message will be lost on the vast majority of people at the same time it provides a satisfying opportunity to object to something obviously racist (as I did); meanwhile, more subtle discrimination and institutionalized racism remains un-examined.

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One of my main areas of serious academic research involves trying to understand how Westerners think about female genital cutting, and what motivates them to understand it in the way they do.  I must say, though, that I am at a loss to explain this.  My research on American perceptions of the practice (not Swedish, notably) suggests that we take the practice extremely seriously, framing it as (one of) the worst human rights abuses imaginable.  From this perspective, this approach to raising awareness — from the party-atmosphere symbolized by the cake to the almost comical and obviously fake protestations from the artist/actor — takes the issue far too frivolously for comfort.

Caricaturing Africans, however, and seeing them as lesser humans is also part of what drives American condemnation of genital cutting.  U.S. discourses often frame Africans as either ignorant or cruel.  We routinely dehumanize both women and men in these discourses.  They are seen more as objects of intervention than human beings.  Accordingly, it doesn’t surprise me too much that the (mostly White, Swedish) people viewing the performance felt enough distance from the practice of genital cutting to enjoy their cake.  Nor does it surprise me to hear at least some of them dismiss the concerns of the spokesperson for the National Afro-Swedish Association.

The video, in all its glory:

Thanks to Sharla F., Samira A., and an anonymous reader for sending in the tip to this story!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In our post devoted to vintage douche ads, we present a number of examples of such ads that warn women that if they do not take steps to control their smelly, disturbing girly parts, they risk permanently alienating their male partners. Such ads encourage women to feel shame and anxiety about their bodies, which require constant vigilance or they become offensive to men.

Jeff S., Saed A., and Yvette send in a Indian commercial for Clean and Dry Intimate Wash that includes the same theme. The commercial starts out with a despondent-looking woman who cannot get her male companion’s attention. But a quick shower is just the trick; Clean and Dry apparently lightens as it deodorizes, with the word “fairness” appearing as the darkish smudge on the cartoon image magically disappears. According to the product description,

To be used while showering, its special pH-balanced formula cleans and protects the affected area, and even makes the skin fairer. Life for women will now be fresher, cleaner, fairer!

And presto! She’s confident, sassy, and suddenly has her boyfriend’s full attention; all is right with the world:

[youtube]https://www.youtube.com/watch?v=8phEyKrxBZM[/youtube]

Via Jezebel.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In 2010 we wrote about how gender ideology inflects even the most “objective” of spheres.  In this case, we featured four examples of anatomical illustration, portrayals of human beings used to educate viewers about biology.  In each case, while the man faced forward with his weight evenly distributed on his two feet, the woman placed her hand on her hip, cocked a knee, or even turned slightly sideways.  In other words, he was posed in a masculine way and she in a feminine way.

When we see this kind of gendered posing in drawings that are ostensibly neutral, we are being told that our particular historically- and culturally-contingent version of masculinity and femininity is natural.

In this vein, Courtney S. sent in a Design by Hümans Size Chart.  The chart is supposed to help buyers decide what size to purchase, but the accompanying images do more than just illustrate how measurements are made; by torquing the female torso, they send a message about gender too:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently had the pleasure of reading Peter Stearns’ Fat History: Bodies and Beauty in the Modern West.  The book chronicles the shift in American history from a plump to a thin ideal.  The beauty of Stearns’ book is his resistance to reducing the shift in norms to a simple cause. Instead, he traces the changes to conflicts between capitalism and religion, the backlash against women’s equality, industrialization and the devaluation of maternal roles, fashion trends, the professionalization of medicine, our cultural relationship to food, and more.

Stearns is quite specific in timing the change, however, pointing to the years between 1890 and 1910.  In these 20 years, he writes:

…middle-class America began its ongoing battle aginst body fat.  Never previously an item of systemic public concern, dieting or guilt about not dieting became an increasing staple of private life, along with a surprisingly strong current of disgust directed against people labeled obese.

I thought of Stearns’ book when I came across a delightful collection of photographs of exotic dancers taken in 1890, the year he pinpoints as the beginning of the shift to thinness.  From a contemporary perspective, they would likely be judged as “too fat,” but their plumpness was exactly what made these dancers so desirable at the time.

More at Retronaut.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Jiang Tao, a child of farmers, graduated from law school only to discover that law firms discriminate against short employees.  After confronting minimum height requirements, he sued.

See also guest posts from The Social Complex introducing the concept of heightism as a gendered prejudice and discussing heightism (and other icky stuff) at Hooters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Sociology in Focus.

Back in 1987, Raewyn Connell coined the term hegemonic masculinity in a seminal text, Gender & Power. Hegemonic masculinity refers to the dominant form of masculinity that exists within a particular culture. Relative to this ever changing, idealized form of masculinity are different subordinated masculinities – those within a culture that do not live up to the so-called masculine gold standard. Put simply, there are “real men” and then there are all other men.

In watching the 2012 Super Bowl commercials, we can see versions of hegemonic masculinity demonstrated. Perhaps the most vivid version was seen in H&M’s Super Bowl ad, utilizing soccer (futbol) star, David Beckham:

[youtube]https://www.youtube.com/watch?v=fjd6i0S67HQ[/youtube]

Tattooed, rugged, athletic, showcasing a lean musculature and menacing glare, Beckham embodies a hegemonic masculinity that would surely resonate with sporting audiences. And while not presented in this commercial, it is important to also note that Beckham carries other cultural traits that ad to his hegemonic masculine status – he is globally recognized, financially wealthy, and married to a woman who also holds currency in popular culture. This last point is critical. By being married, Beckham confirms his heterosexuality, and her extraordinary beauty and international popularity raise his standing as a “real man”.

In contrast to Beckham, other males were presented in this year’s Super Bowl commercials, who represent a marginal masculinity, meaning they would love to hold hegemonic masculine status and are pursuing such an identity, but for any number of reasons are unable to achieve it. You could say these are the “wannabe real men”. A good example of marginal masculinity is presented in the following commercial for FIAT:

[youtube]https://www.youtube.com/watch?v=GxQsLdwCtMU[/youtube]

In contrast to the commercial with Beckham, the male in this commercial lacks qualities that would otherwise provide him with a sense of hegemonic masculinity. Although he appears to be employed (wearing business attire), he is relatively short in comparison to the woman in the ad, cast as nerdy and lacking confidence. Given the fantasy he has with the female actor, we can see he desires hegemonic masculine status. But because he lacks a kind of physical prowess, he is marginalized.

Of even greater importance here, the concept of hegemonic masculinity is not only about men and their relation to one another. Hegemonic masculinity also represents a cultural system that dominates women. Thus, the FIAT commercial is also useful because it illustrates women’s overall subordination. Connell also defined the term “emphasized femininity”, which refers to women’s “compliance with this subordination… oriented to accommodating the interests and desires of men” (p. 183).

When women emphasize their femininity – or are coerced to emphasize their femininity – they are often times objectified. Objectification refers to the depersonalization of someone, such that her/his humanity is stripped and the person(s) is turned into an inanimate object. Sociologists have argued that when humans are objectified, they tend to be “seen as less sensitive to pain,” and, “we care less about their suffering” (Loughnan et al., 2010, p. 716). In other words, when we turn people into object, we remove their humanity, and it is easier to commit violence against them. Feminists commonly argue the objectification of women in the media facilitates women’s ongoing victimization in society at large.

In the FIAT commercial, the woman “emphasizes her femininity” by catering to the male’s sexual desires. She is also objectified – likened to an inanimate car that would lack human feelings and emotion. Go Daddy also aired a commercial clearly objectifying women, where female celebrities paint another female, who is used as an inanimate, sexualized prop to promote the Go Daddy company.

[youtube]https://www.youtube.com/watch?v=q9ucBY_2WEA[/youtube]

While the Super Bowl is known primarily as a sporting event where millions of Americans tune in each year to watch men engage in athletic competition, the event also includes advertising content that is highly gendered. With so much attention attention directed to this advertising, it is important to dissect it through a gendered framework.

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David Mayeda is an Assistant Professor in the Department of Sociology and Legal Studies at Hawaii Pacific University.  His recent book publications include Celluloid Dreams: How Film Shapes America and Fighting for Acceptance: Mixed Martial Artists and Violence in American Society.  He also blogs at The Grumpy Sociologist.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The cartoon added below inspired me to revive this post from 2008.

Many believe that the U.S. is at the pinnacle of social and political evolution. One of the consequences of this belief is the tendency to define whatever holds in the U.S. as ideal and, insofar as other countries deviate from that, define them as problematic. For example, many believe that women in the U.S. are the most liberated in the world. Insofar as women in other societies live differently, they are assumed to be oppressed. Of course, women are oppressed elsewhere, but it is a mistake to assume that “they” are oppressed and “we” are liberated. This false binary makes invisible ways in which women elsewhere are not 100% subordinated and women here also suffer from gendered oppression.

(If you’re interested, I have a paper showing how Americans make these arguments called Defining Gendered Oppression in U.S. Newspapers: The Strategic Value of “Female Genital Mutilation.”)

I offer these thoughts are a preface to a postcard from PostSecret.  The person who sent in the postcard suggests that she’s not sure which is worse: the rigid and extreme standard of beauty in the U.S. and the way that women’s bodies are exposed to scrutiny or the idea of living underneath a burka that disallows certain freedoms, but frees you from evaluative eyes and the consequences of their negative appraisals.

Cartoonist Malcolm Evans drew a similarly compelling illustration of this point, sent along by David B.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.