celebrity

I’m not quite sure what to make of this but, after clicking through this Time magazine slide show of Bruno hype by Sacha Baron Cohen, I noticed that there appears to be a rule regarding his entourage: all its members must differ from him in one consistent way and, in that same way, they must all be alike.  This translates, in these images, into his entourage always being (a) women or (b) men of color, but never both:

Any thoughts? Is there some social psychologist out there with some speculation? Readers, what do you think?

P.S. – To the person who commented in the thread of our last Bruno-related post about never wanting to see his face again: I say, “Sorry.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Stephen W. sent in a link to a music video promoting the National Guard.   He saw the video before a screening of Taken in Sioux Falls, SD. At the moment, the National Guard website (warning: noisy) features Kid Rock and Dale Earnhardt Jr.  The opening graphics, set to a snippet of Rock’s Warrior, feature a military helicopter followed by a race car and then a picture of an anonymous African-American National Guard member with the rock star and car star:

A few clicks into the website leads you to this music video:

[youtube]https://www.youtube.com/watch?v=QeVt4j_T7-8[/youtube]

In the photographs made available, pictures of Kid Rock’s life as a rock star are mixed with pictures of people in the National Guard, and the lines between the two blur:

Some observations on the marketing of military service:

First, the glorification of military service is an American phenomenon.  (See this post which features an American and a Swedish military recruitment commercial back-to-back.  The difference is quite amazing.)  In this video, the glorification is particularly acute when the light-skinned driver of the Hummer manages to avoid hitting the blue-eyed, olive-skinned, dark-haired boy and then comes out with his giant gun to kick the ball back to him, inspiring a look of awe from the child who’s country he is likely (given the politics in the last 8 years) invading.  We’re left, assured, that the U.S. military are all around good folk.

Second, in this case we have military service being marketed with celebrity tie-ins.  The website deliberately blurs the line between being a famous rock star, a celebrated race car driver, and a member of the National Guard.  Similarly, this Air Force recruitment ad blurs the line between various extreme sports and military service:

These links between military service, skateboarding, and being a rock star are disingenuous, to say the least.  And it reminds me of a series of recruitment ads I’ve been seeing lately that highlight the super cool jobs you could end up doing in the Air Force (like being a fighter pilot). I don’t know about you, but both of my family members who joined the military (in their cases, the Army) ended up being bus drivers.

Third, which celebrities are being used to market the National Guard tells us something about who they are trying to recruit.  Clearly, they are reaching out to young, working class, perhaps rural, white men.  This is not part of the National Guard marketing aimed specifically at this group, the entire National Guard website (warning: noisy), at this time, is entirely devoted to this theme. It speaks to who fights American wars?  Studies have shown that, while once military service was required of elites, this changed during Vietnam.  Today military service is overwhelmingly performed by working- and middle-class men.

Finally, the re-framing of the role from “soldier” to “warrior,” one who wages war, is very interesting.  I’d love to hear your thoughts about this.

More fodder for discussion, if you need it:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I read some very silly celebrity blogs, but make a point of staying away from the ones that make fun of people for being fat, sad, whatever, even as they may poke fun of the sometimes-ridiculous things celebrities wear.

That said, AYYY! does a “puzzle corner” every Monday and blurs out the faces of people in a similar theme (i.e. child star pics of current stars) and the reader’s meant to guess who’s who.  Last week, they did one of women who are currently very twig-like, but once were curvier.

So, let’s pretend we’re playing the puzzle just like any old Monday morning. Do you think you recognize any of these stars? I’ll admit, I only had guesses for a couple of them.

So, let’s have the big reveal, shall we?

1. Renee Zellweger, 2. Nicole Richie, 3. Madonna, 4. Amy Winehouse, 5. Lindsay Lohan, 6. Jennifer Connelly, 7. Christina Ricci, 8. Courtney Love, 9. Teri Hatcher, 10. Sophie Dahl

And here are the same women today:

Now, I want to put a disclaimer out there that I’m not trying to body shame anyone here—fat, skinny, in between, or whatever words you prefer to describe yourselves. And, based on their older pics, I’d say that these are not generally women who are naturally this thin (though, of course, such natural changes can occur). I’m sure we all know at least one naturally extremely thin woman, and they get their share of shame (No boobs!) and guilt (Gawd! You’re so lucky! I wish I could be that skinny!) from people daily. I’m not here to add to that.

The point I want to make is that these women have ALWAYS been beautiful. They were considered beautiful enough to be stars with their curves, so what made them think they needed to lose them?

What I want to know is: What changed? What happened between the ’90s (when several of those pics were taken) and today? You can see evidence of the skinnying of hollywood over many decades, but it seems like it suddenly sped up to an extreme point in the last 10-15 years.

What are your takes on the social/political issues that have made this shift occur? My guesses include a lot of conservative blowback against the liberation of women, but I’d really like to know what you think.

* Title unapologetically stolen from ayyyy.com, the inspiration for this post.  Originally posted at Shakesville and Crossing the Highway

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InfamousQBert, sometimes known as Bethany Keeler, is a pinko-commie-liberal-vegetarian-feminist, living, writing, and attempting to fight the good fight in Dallas, TX.

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Kay W. sent us a link to an archive of cigarette advertising and other historical materials.  Among the many interesting things there were some internal documents circulated by tobacco companies. I include some below:

Product placement contract:

Targeting youth:

Script for Frank Sinatra:

Directing scientific research:

Here is an ad put out by the McCain campaign that associates Obama with Britney Spears and Paris Hilton:

What struck me about it is that associating Obama with some young women is a way to imply he’s not a serious candidate (see this post from yesterday on a similar theme). I mean, they could have used, say, Tom Cruise of one of the examples of overwhelming celebrity, but part of the image of the Obama campaign is that many of his followers are sexy but vapid young women. (Also, as far as I’m aware neither Britney Spears nor Paris Hilton have actually been connected to Obama, unlike Scarlett Johansson, who sent him emails; the media frenzy over the idea that he was her “email buddy” eventually forced him to distance himself from any association with her. Why this was such a big deal, I do not know, since there was no indication that the emails were inappropriate in any way.)

Also: Paris Hilton has now become part of our political discourse? Really?

NEW: Marc S. sent in a link to the humorous response from Paris Hilton. It might be a humorous intro to a discussion of the way that we assume that certain types of femininity (particularly the type associated with tanning and liking the color pink) are incompatible with being intelligent or politically aware.

Thanks, Marc!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

From my hotel room in Gallup, NM: Katie H. sent in this picture of Jessica Simpson in a shirt that says “Real girls eat meat”:

Katie points out that this could be a really interesting contrast to the PETA PSAs using sexualized images of big-breasted blond celebrities to oppose eating meat and wearing fur.

But she also provided a link to PETA’s response to the photo, “Top Five Reasons Only Stupid Girls Brag about Eating Meat.” Note reason #4:

Meat will make you fat. All the saturated fat and cholesterol in chicken wings, pork chops, and steak eventually leads to flabby thighs and love handles. I hope the upcoming “Jessica Simpson’s Intimates” line comes in plus sizes! Going vegetarian is the best way to get slim and stay that way.

Katie pointed out that some of the other reasons play on the idea of attractiveness, too–compassion is “sexy” and the meat industry isn’t “hot.” It’s a very interesting connection between activism on behalf of animals and reinforcing ideals of femininity that focus on being thin and sexy above all else.

Thanks, Katie H.!

Here we have buying bottled water–a product criticized for its environmental impacts–portrayed as a form of humanitarianism. Also, in smaller text the ad sneaks in a plug for a movie: “Ethos is a proud supporter of ‘Running the Sahara.’ In theaters this spring.” I presume Matt Damon stars in it. Why can’t celebrities just donate their own money instead of trying to get us to buy something expensive just so a tiny bit of it goes to a charity?

And in the tiniest print down at the bottom you learn that 5 cents from every purchase is donated to the Ethos Water Fund. The Impulsive Buy says Ethos costs $1.85 a bottle (I found that price listed elsewhere as well). Also, Ethos is owned by Starbucks.

You might want to pair this image with this, this, and this.