economics: capitalism

Fabian D. S. sent us this screenshot from a men’s health email he gets:

Along the bottom it reads: “Get the sex you deserve.”

The phrase could be read: “Get the SEX you deserve.”  That is, get sex.  Or it could be read: “Get THE SEX you deserve.”  That is, get awesome mindblowing sex.   The context reveals that it’s the latter meaning and I’ve seen this sentiment (but not the former) in material aimed at women, too.  I wonder when, in American history, we decided we were entitled to awesome sex.  I can’t imagine that pioneer husbands and wives, after spending all day trying to not to die (whether it be that day or that winter), and laying lying on a straw mattress next to their six children in their freezing/sweaty one-room home, felt pouty if their sex wasn’t mindblowing.  The entitlement to great sex, then, must have come later (at least to the regular folk).  I would bet it had something to do with capitalism and the commodification of pleasure, generally, and sex, specifically.  After all, how do you get the sex you deserve?  Well, you buy the right products: whether that be, for example, diet- and exercise-related products, cosmetic surgery, or sex toys.  Ariel Levy said it very well (watch the 2nd video down here especially starting at 1:22… but all the clips are great).

In a previous post, I shared some photographs by Edward Burtynsky of oil fields and mines.  Burtynsky takes pictures with an eye towards the modern global economy. This set documents massive piles of waste sorted for recycling:

Three pictures of the Oxford tire pile in Westley, California (1999):

Densified Oil Drums in Hamilton, Ontario (1997):

Metal for recycling in Hamilton, Ontario (1997):

Metal for recycling in Hamilton, Ontario (1997):

Plastic toy parts in Guiyu, Guangdong Province (2004):

Circuit boards in Guiyu, Guangdong Province (2004):

Recycling work station (I believe the worker is taking apart computers) in Zenguo, Zhejiang Province (2004):

Have you ever wondered why many stores now no longer require a signature when you make a purchase of $25 or less with a credit card?  Today, I found out why.

It has to do with the pressure to increase employee efficiency.  So how do you make employees more efficient?  According to this article from the Wall Street Journal, you change practices.  Consider:

Then, you start clocking employees.  For example:

Daniel A. Gunther has good reason to keep his checkout line moving at the Meijer Inc. store north of Detroit. A clock starts ticking the instant he scans a customer’s first item, and it doesn’t shut off until his register spits out a receipt.

To assess his efficiency, the store’s computer takes into account everything from the kinds of merchandise he’s bagging to how his customers are paying. Each week, he gets scored. If he falls below 95% of the baseline score too many times, the 185-store megastore chain, based in Walker, Mich., is likely to bounce him to a lower-paying job, or fire him.

According to the article, the cost is, in large part, paid by the employee in the form of comfort on the job, the ability to make human contact with regular customers, and having to be mean to old ladies to get them to hurry up. 

Jay Livingston has a nice analysis.

Kay W. sent us a link to an archive of cigarette advertising and other historical materials.  Among the many interesting things there were some internal documents circulated by tobacco companies. I include some below:

Product placement contract:

Targeting youth:

Script for Frank Sinatra:

Directing scientific research:

Cross-posted at Love Isn’t Enough.

Ann DuCille, in her book Skin Trade, takes two issues with “ethnic” Barbies. 

First, she takes issue with the fact that “ethnic” Barbies are made from the same mold as “real” Barbies (though sometimes with different paint on their faces).  This reifies a white standard of beauty as THE standard of beauty.  Black women are beautiful only insofar as they look like white women (see also this post).  DuCille writes:

…today Barbie dolls come in a rainbow coalition of colors, races, ethnicities, and nationalities, [but] all of those dolls look remarkably like the stereotypical white Barbie, modified only by a dash of color and a change of clothes.

Consider:

But, second, DuCille also takes takes issue with the idea that Mattell would try to make ethnic Barbies more “authentic.”  Trying to agree on one ideal form for a racial or ethnic group is no more freeing than trying to get everyone to accord to one ideal based in whiteness.  DuCille writes:

…it reifies race.  You can’t make an ‘authentic’ Black, Hispanic, Asian, or white doll.  You just can’t.  It will always be artificially constraining…

And also:

Just what are we saying when we claim that a doll does or does not look… black?  How does black look? …What would make a doll look authentically African American or realistically Nigerian or Jamaican?  What prescriptive ideals of blackness are inscribed in such claims of authenticity?  …The fact that skin color and other ‘ethnic features’ …are used by toymakers to denote blackness raises critical questions about how we manufacture difference.

Indeed, difference is, literally, manufactured through the production of “ethnic” Barbies and this is done, largely, for a white audience. 

To be profitable, racial and cultural diversity… must be reducible to such common, reproducible denominators as color and costume.

The majority of American Barbie buyers are only interested in “ethnicity” so long as it is made into cute and harmless variety.  This reminds us that, when toy makers (and others) manufacture difference, they are doing so for money.  DuCille writes:

…capitalism has appropriated what it sees as certain signifiers of blackness and made them marketable… Mattel… mass market[s] the discursively familiar–by reproducing stereotyped forms and visible signs of racial and ethnic difference.

Consider:

Black Barbie and Hispanic Barbie, 1980

Oriental Barbie, date unknown

A later “Asian” Barbie (Kira)

Diwali Barbie (India)

Hula Honey Barbie

Kwanzaa Barbie

Radiant Rose Ethnic Barbie, 1996

There are many reasons to find this problematic.  DuCille turns to the Jamaican Barbie as an example. 

The back of Jamaican Barbie’s box tells us:

How-you-du (Hello) from the land of Jamaica, a tropical paradise known for its exotic fruit, sugar cane, breath-taking beaches, and reggae beat!  …most Jamaicans have ancestors from Africa, so even though our official language is English, we speak patois, a kind of ‘Jamaica Talk,’ filled with English and African words.  For example, when I’m filled with boonoonoonoos, I’m filled with much happiness!

Notice how Jamaica is reduced to cutesy things like exotic fruit and sugar cane and Jamaican people are characterized as happy-go-lucky and barely literate while the history of colonialism is completely erased.

So DuCille doesn’t like it when Black Barbies, for example, look like White Barbies and she doesn’t like it when Black Barbies look like Black Barbies either.  What’s the solution?  The solution simply may not lie in representation, so much as in actually correcting the injustice in which representation occurs.

(Images found here, here, here, here, here, and here.) 

For a related post on race and friendship, see here.

Before there were flight attendants, there were stewardesses.  Below a vintage commercial for airlines (found here thanks to AdFreak, see also this print ad):

While pressure on airlines to be less sexist means that we don’t see ads like this anymore, Stephen W. alerted us to the ongoing sexism in “general aviation,” that is private planes and jets owned by individuals and companies.

Airports have FBOs (or “fixed based operators”) which are, essentially, glorified gas stations for planes.  A private pilot can choose which airport and thus FBO, or which FBO at which airport, to patronize.  So FBOs will compete for customers.  Stephen pointed to one strategy: plying pilots, assumed to be men, with sex.

This website allows pilots to see what “FBO Girls” all over the country, the women working behind the counters at FBOs, look like.  Another website, FBO Hotties, allows pilots to submit their favorite girls.

Flower Aviation promises that you will be guided into your parking spot by “girls in short ‘skorts’ and tank tops.”

Here are some of the images from the website, notice that when you spend money on fuel, they reward you with red meat (and fresh baked chocolate chip cookies):

So, there you have it.  Private aviation, still very much a man’s world.

Other than the objectification, I think an interesting sociological question might be: Why have the airlines dropped overt sexist advertising, while general aviation has not? One possibility is that general aviation is, literally, less public and, thus, less vulnerable to public censor. Another may be that pilots are still overwhelmingly men, unlike the customers served by airlines, and so there may still be profit in sexism for general aviation, but not in commercial aviation. I’d welcome your thoughts as well.

According to the U.S Bureau of Labor Statistics, weekly earnings rose 0.9 percent last year and the overall inflation rate was 4.1:

Found at Everyday Sociology.  Click to enlarge.

In an era in which it is increasingly possible to bypass commercials, product placement–or the placing of products in the narrative alongside the actors themselves–is increasingly important.  Remember, this isn’t simply set decoration, but a deal between the producers and companies that is about money.  Here are some examples of product placement in movies and TV shows:

Coca Cola on American Idol (found here):

Sprite (?) and Audi in Ironman (found here and here):

Oreos on Friends (found here):

Pizza Hut on Wayne’s World (found here):

And, finally, Absolute Vodka on Sex and the City (found here):

–Not safe for work–

more...