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We’re celebrating the end of the year with our most popular posts from 2013, plus a few of our favorites tossed in.  Enjoy!

 You know all those badass ladies out there that are inexplicably single? Well, maybe it’s not so inexplicable.

In a study contending for most-depressing-research-of-the-year, psychologists Kate Ratliff and Shigehiro Oishi tested how a romantic partner’s success or failure affects the self-esteem of people in heterosexual relationships.  The short story: men feel bad about themselves when good things happen to their female partners.  Women’s self-esteem is unaffected.  Here’s some of the data.

The vertical axis represents self-esteem. In this experiment, respondents were told that their partner scored high on a test of intelligence (“positive feedback”) or low (“negative feedback”).  The leftmost bars show that men who were told that their partners were smart reported significantly lower self-esteem than those who heard that their partners weren’t so smart.

In the second condition, respondents were asked to imagine a partner’s success or failure.  Doing so had no effect on women’s self-esteem (rightmost bars).  For men, however, imagining their partners’ success made them feel bad about themselves, whereas imagining their failure made them feel good.

The various experiments were conducted with American and Dutch college students as well as a diverse Internet sample.  The findings were consistent across populations and were particularly surprising in the context of the Netherlands, which is generally believed to be more gender egalitarian.

We’ve got a long way to go.

Cross-posted at The Huffington Post and Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In Pew Research Center data collected earlier this month, only 4% of respondents said that the thing they liked best about Christmas was the gift exchange. Only 1% said they most liked shopping or good deals and only 2% said it was the food.  Instead, the majority (69%) said it was the family and friend time that they most appreciated, followed by religious reflection (11%), and general happiness and joy (7%).  My pet suspicion, that people really like it for the vacation, came in at only 3%.

What do they like the least?  Commercialism and materialism top the list (33%), the expense comes in second (22%), and shopping comes in third (10%).

There may be some response bias here — that’s when people say what they think the researcher wants to hear instead of the truth — but, if the data are good, it reveals why marketers have to try so damn hard every season to convince us that the gifts, decorations, and food are what make the holiday special.  What would happen to spending if we all decided to do Christmas the way we wanted instead of the way it is in toy and jewelry commercials?  There are lots of monied forces that don’t want us to find out.

All images from a Google search for “Christmas marketing.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cats and dogs are gendered in contemporary American culture, such that dogs are thought to be the proper pet for men and cats for women (especially lesbians).  This, it turns out, is an old stereotype.  In fact, cats were a common symbol in suffragette imagery.  Cats represented the domestic sphere, and anti-suffrage postcards often used them to reference female activists.  The intent was to portray suffragettes as silly, infantile, incompetent, and ill-suited to political engagement.

Cats were also used in anti-suffrage cartoons and postcards that featured the bumbling, emasculated father cruelly left behind to cover his wife’s shirked duties as she so ungracefully abandons the home for the political sphere.  Oftentimes, unhappy cats were portrayed in these scenes as symbols of a threatened traditional home in need of woman’s care and attention.

While opposition to the female vote was strong, public sentiment warmed to the suffragettes as police brutality began to push women into a more favorable, if victimized, light.

As suffragettes increasingly found themselves jailed, many resisted unfair or inhumane imprisonment with hunger strikes.  In response, jailers would often force-feed female prisoners with steel devices to pry open their mouths and long hoses inserted into their noses and down their throats.  This caused severe damage to the women’s faces, mouths, lungs, and stomachs, sometimes causing illness and death.

Not wanting to create a group of martyrs for the suffragist cause, the British government responded by enacting the Prisoner’s Act of 1913 which temporarily freed prisoners to recuperate (or die) at home and then rearrested them when they were well.  The intention was to free the government from responsibility of injury and death from force feeding prisoners.

This act became popularly known as the “Cat and Mouse Act,” as the government was seen as toying with their female prey as a cat would a mouse.  Suddenly, the cat takes on a decidedly more masculine, “tom cat” persona.  The cat now represented the violent realities of women’s struggle for political rights in the male public sphere.

The longevity of the stereotype of cats as feminine and domestic, along with the interesting way that the social constructions flipped, is a great example of how cultural associations are used to create meaning and facilitate or resist social change.

Cross-posted at Jezebel and Human-Animal Studies Images.

Still from a 2013 Red Bull commercial:

The winter of 1620 was a devastating one for the colonists who had just arrived from England in New Plymouth.  They suffered from scurvy, exposure to the elements, and terrible living conditions.  Almost half (45 out of 102) died; only four of the remaining were women.

They made contact with the Wampanoag tribe in March.  The tribe taught them how to grow corn and donated food to the colony.  Thank to their help, the pilgrims were able to celebrate a harvest, or thanksgiving, that fall.  It was attended by the 53 remaining pilgrims and 90 indigenous Americans.

That’s why this Red Bull commercial is so annoying.  In the final 12 seconds, you see four pilgrims and two Indians, three women and three men. So, by pure numbers, reversed and heavily female.  The turkey is served by a pilgrim, sending the message that the pilgrims were feeding the Indians and not vice versa.  It’s a woman, of course, but likely most of the food preparation would have done by men, since they were 77% of the colonist population.

But, it nicely lines up with how we apparently think the world should be today: multicultural but majority white, with women cooking, and everyone paired up in same-race, heterosexual monogamy.

It’s the little things, you know.

Thanks to Jeff S. for the tip!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Every once in a while the internet is abuzz being horrified by vintage ads for Lysol brand douche.  The ads seem to suggest that women are repulsing their husbands with odorous vaginas caused by neglected feminine hygiene.  In fact, it only looks like this to us today because we don’t know the secret code.

These ads aren’t frightening women into thinking their genitals smell badly.  According to historian Andrea Tone, “feminine hygiene” was a euphemism.   Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people).  These Lysol ads are actually for contraception.    The campaign made Lysol the best-selling method of contraception during the Great Depression.

Of course, we’re not wrong to be horrified today.  Lysol was incredibly corrosive to the vagina; in fact, it’s recipe was significantly more dangerous than the one used today.  Hundreds of people died from exposure to Lysol, including women who were using it to kill sperm.  It was also, to add insult to injury, wholly ineffective as a contraceptive.

Here’s to safe, legal, effective contraception for all.

Via Buzzfeed and @CreativeTweets.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently across two examples of cross-species education.  Both illustrate that what we often consider instinctual must also often be learned, revealing that nature and nurture are not competitive forces, but deeply interconnected.  The first is adorable to the point of making me cry from laughter, the second is so sad I can hardly stand it.

Here’s the first.  A sheep tries to teach a young bull how to head butt.  Words don’t do justice to the care and patience shown by this teacher.

Perhaps the bull just isn’t ever going to understand, but the fact that the sheep seems to understand that the bull doesn’t understand, and then thinks of an idea of how to fix that, is amazing to me.  Presumably, he would take as much care with a young sheep who would be predispositioned for head-butting, but might still benefit from some instruction.

Here’s the second.  Remember the movie Free Willy, where the captive killer whale is freed by a little boy?  Well, in true Hollywood irony, the whale that played Willy, Keiko, wasn’t freed at the end of the movie, of course.

After the movie was released in 1993, however, people joined in a movement to free him.  After 22 years in captivity, humans — who count as animals in this story — spent a decade and 20 million dollars trying to rehabilitate him to the wild, attempting to teach him how to feed himself and bond with wild whales.  He continued to seek out humans, even after he was left to fend for himself, and died in 2003 from pneumonia.

There are lots of lessons to take from this story.  One is the importance of nurture in making us what nature intended us to be.  Keiko was a social individual who learned how to be a captive killer whale.  Given the opportunity, he never could be the wild killer whale he once had the potential to be.  Or, at least, we’ll never know if he could.

Whenever we talk about human biological imperatives, we should remember the patient sheep and the friendly killer whale.  We need each other to become human, and we can become human in many different ways, depending on what is demanded of us.  Nature never works alone. Without each other, we simply don’t become recognizably human at all — as one of the worst cases of child neglect taught us only too well — regardless of our biological potential.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Miley Cyrus performance at the VMAs has received quite the reaction.  She appears to have shocked celebs as well as the media, and has even been blasted by a group of angry parents. The Internet outrage over her performance has spawned multiple offshoots, including a backlash against people slut-shaming Miley, as well as criticisms about her appropriation and exploitation of black culture.

What has been largely been missing from the conversation (with a few notable exceptions) is the lack of outrage at the 36-year-old man who ground up on Miley’s 20-year-old ass while singing his summer megahit rape culture anthem.

Far fewer people are expressing concern about the catchy song in which a husband and father outlines with complete confidence his ability to infer when “good girls” “want it.”  The same guy who, when discussing the lyrics to his song, tells an interviewer:

Even very good girls have a little bad side. You just have to know how to pull it out of them.

The guy who boasts that he based his hit song on the time-honored masculine performance of hollering at bitches:

We started acting like we were two old men on a porch hollering at girls like, ‘Hey, where you going, girl? Come over here!’ That’s why, in the video, we’re doing all these old men dances. It was great.

That does sound pretty great, Robin.

Overall, the 2013 VMA debacle provides a painfully accurate example of the sexual double standard we have for women and men.  A woman who performs sexuality (for whatever reason) is to be castigated, while a man who engages in the exact same performance (and who has unabashedly doubled down on his support for the rape myth that no means yes) hardly raises an eyebrow.

Brett Wheeler is a part-time psychology professor who is pursuing a PhD in positive psychology. His research interests include human sexuality, humor, and how these variables contribute to well-being.

Look at this cute ad from the 1950s.  Mom is so satisfied as she watches her three children husband and two kids discover the Swift’s Premium bacon she just cooked up.  We should wax nostalgic because that kind of feminine domesticity and helpless husbandry just isn’t expected in marriage any more.  Right?

Wrong!  Enjoy this dizzying ad from Maple Leaf in which a woman finally gets her three children husband and two kids to be decent human beings by feeding them, you guessed it, bacon:

Thanks to Tom Megginson, The Ethical Adman, for both of these examples and the title of this post.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.