Dan Dickerman sent in two great videos that juxtapose nicely. The first is an advertisement for Chrysler, featuring Eminem, that focuses on how Detroit is the “Motor City,” a place that knows cars, now and always. To contrast is a Daily Show interview with Paul Clemens about his book covering the disassembling of car plants in Detroit and the moving of car and car part production from American to elsewhere and out of the hands of American companies into the hands of companies owned by citizens of other countries. Together, they show the often vast discrepancy between the simple public brand and the complex corporate reality of many car companies.

The commercial:

Clemens on The Daily Show:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

“What’s the deal with all those songs in Bollywood?”

I’ve found that the most consistently misunderstood aspect of Bollywood (and, indeed, all popular Indian cinema) is the way lip-synced songs are used within the narrative of the film. American viewers in particular tend to find this an almost insurmountable obstacle to appreciating Bollywood films on their own merits. Why might Bollywood be ignored by the Western film community even as mass entertainment from places like China (kung fuand wuxia films) and Japan (anime) have been embraced?

I think the problem may lie in an association of Bollywood with Broadway-style American musicals and their sugar happy appropriate-for-all-ages content (due to heavy censorship during the heyday of the American musical). Bollywood films are not appropriate-for-all-ages. While they do have to pass through a Censor Board and explicit references to things like sex are going to be snipped if a film is to have an all-ages certificate, films can and do discuss a wide variety of serious issues using lip-synced songs. For example, the film Roti Kapada aur Makaan (Food, Clothes, and Shelter, 1974) is, among other things, a tough look at how the drive to stay out of poverty can lead a person to an immoral life. It has songs in which the actors lip sync and it also has a really disturbing rape scene and a bittersweet ending. Dil Se (From the Heart, 2000) is an intense film about terrorism. It has songs where the actors lip sync; it also has explosions and tough social commentary.

This clip from Dil Se, for example, shows how Amar is romanticizing the war zone he has been sent to cover as a reporter. We see his inner thoughts expressed through song in a way that couldn’t be easily duplicated in a Hollywood film (please forgive the advertisement):

So, Bollywood films are not all cheerful or what we might consider ‘family-friendly’ and the endings to the films are sometimes really unpleasant. Still, I still hear Western film buffs argue that lip-synced songs somehow make a film unrealistic. Let’s get one thing straight — the use of music in Western films is no more realistic than in Bollywood films.

Bollywood songs usually function like a soliloquy out of a Shakespeare play. The songs are designed to express a character’s inner feelings in a metaphorical way. A couple, for example, might be shown singing a duet in a lush meadow in Europe. Indian audiences implicitly understand that the couple has not actually been teleported to Switzerland or The Netherlands. The fantasy location and the song are designed to show how that first blush of love feels to the people involved. In another examples of a fantasy teleport song, in Kabhi Kushi Kabhie Gham (2001) you clearly see Rahul in a shop in India and then suddenly he and Anjali are cavorting around the pyramids in Egypt:

This, however, is no less realistic than your classic Hollywood movie song montage that features a couple falling in love using a series of different scenes set to “I Can’t Help Falling in Love With You.” Likewise, previously recorded songs used as part of a background score are an accepted convention in Western film. We don’t walk around hearing music matched to our mood in real life, but Westerners accept the fantasy in movies because it’s familiar.

Soundtracks and falling-in-love montages do not happen in real life but we have learned to ignore the artifice of the tools to appreciate the stories told. The only difference between those things and Bollywood songs is that is that Western viewers have no experience with the Bollywood song form.

———————————

About 15 years ago, a friend gave Filmi Girl a cassette tape with the soundtrack from the 1980s hit Bollywood film Maine Pyaar Kiye and she was hooked. A few years later, she began watching the films the songs were centered around, and after realizing that her real life friends were uninterested in hearing her gush about Aamir, Preity and Rani, she started a blog.  The 31-year-old librarian now spends her limited free time reading about her latest interest and watching large amounts of deliciously, over-the-top Indian films. Read more Bollywood for Beginner posts at Filmi Girl.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Recently I posted some maps showing global alcohol consumption. As a follow-up, here’s a map, via Blame It on the Voices, showing global consumption of coffee (with the rather major omission of China, among other nations, due to lack of data):

Consumption is measured in kilograms and, as ChartsBin explains, “Weight is presented as Green Bean Equivalent (GBE). 1 pound roasted coffee = 1.19 pounds of green coffee beans.”

Scandinavians drink the most coffee, on average. Based on the most recent available data, Finland, at 12 kg GBE each per year, tops the charts, and Norway, Denmark, and Sweden also make it into the top 10 (from ChartsBin):

The U.S. comes in at #26, consuming 4 kg/person annually. Apparently we’re too busy drinking beer to get serious about coffee.

Last night I was cold. So cold, in fact, that I had to pull out not one, but two, of my Pendleton blankets to add some extra warmth to my bed. As I shook them out and laid them on my bed, I thought about how special these blankets are to me–one was a graduation gift, the other a thank you gift for serving on a panel about the “Future of Indian Education.” In many Native communities, Pendleton blankets are associated with important events, and have been for hundreds of years. They are given as gifts at graduations, at powwow give-aways, as thank you gifts, in commemoration of births and deaths, you name it. In addition, I’ve always associated the patterns with Native pride — a way for Natives to showcase their heritage in their home decor, coats, purses, etc. There’s something just distinctly Native about Pendleton to me.

Stanford Native Graduation from a couple years ago:

But recently, Pendleton prints and fabrics have started popping up everywhere. It started with Opening Ceremony’s Pendleton line in 2010, and now Urban Outfitters has started carrying a Pendelton line, celebrities are wearing Pendleton coats, and Native-themed home decor is apparently all the rage.  Now Pendleton has announced their newest collaboration, The Portland Collection, which fashion blogs are proclaiming will be the big thing for 2011.

So what’s the problem? I openly admit that a lot of these designs are adorable, and I would fully sport them (that bag! I love!), if I had a spare $1000 or so. I can’t cry straight up cultural appropriation, because…well, it’s complicated.

Pendelton has been supplying Natives with blankets and robes with Indian designs since the late 1800’s, which the “history” section of their website outlines:

A study of the color and design preferences of local and Southwest Native Americans resulted in vivid colors and intricate patterns. Trade expanded from the Nez Perce nation near Pendleton to the Navajo, Hopi and Zuni nations. These Pendleton blankets were used as basic wearing apparel and as a standard of value for trading and credit among Native Americans. The blankets also became prized for ceremonial use.

It’s almost a symbiotic relationship — they saw a market in Native communities, and Native communities stepped up and bought, traded, and sold the blankets, incorporating them into “traditional” cultural activities. Pendleton has also maintained close ties with Native communities and causes, making commemorative blankets for organizations like the National Museum of the American Indian and the National Indian Education Association. They work with Native artists to design the special edition blankets, and even donate some of the proceeds to the causes.

(NIEA 40th anniversary blanket)

But then, on the other hand, they go off and do things like design a $5000 blanket with White Buffalo hair, which many tribes consider extremely sacred and definitely off-limits to commercial sale.

I do appreciate Pendleton’s relationship with Native communities. I love my blankets, and love even more what they represent.

However, seeing hipsters march down the street in Pendleton clothes, seeing these bloggers ooh and ahh over how “cute” these designs are, and seeing non-Native models all wrapped up in Pendleton blankets makes me upset. It’s a complicated feeling, because I feel ownership over these designs as a Native person, but on a rational level I realize that they aren’t necessarily ours to claim. To me, it just feels like one more thing non-Natives can take from us — like our land, our moccasins, our headdresses, our beading, our religions, our names, our cultures weren’t enough? you gotta go and take Pendleton designs too?

(our panel last year)

Cross-Posted at BagNewsNotes.

We have posted in the past about how airlines use images of female flight attendants in ads to appeal to customers with promises of caretaking, eye candy, flirtation, and emotion work. Katrin sent in another example. This Cathay Pacific ad, which appeared in the U.K.,  presents Karina Yau, a flight attendant, to customers as the perfect caretaking woman — one who just wants to listen to you, not talk:

Notice also the passive stance — arms pulled into the body, her face turned away and eyes averted, hand fiddling with her coat sleeve. The text reads:

Karina went from fashion model to flight attendant — and still doesn’t think that life has had any real ups and downs. You can meet her and other members of the Cathay Pacific team at www.cathaypacific.co.uk. And while you’re there, check out our great fares to over 110 destinations worldwide. If you see Karina on your next flight, you might recommend a favourite book — she loves to read.

A post on the Cathay Pacific blog about Yau describes her as “modest.” At Cathay’s website you can “meet the team who go the extra mile to make you feel special.” It includes photos and bios of some employees, and I found Yau’s. The text they chose to highlight reinforces the emotion work she engages in for customers — “of course” she “smiled and apologised immediately.”

The ad and the features present customers with the promise of more than just a flight attendant who will do her job well. This flight attendant is the ideal of femininity: she’s beautiful (a former model), she’s submissive (apologizes immediately!), and she’s interested in you — your thoughts, your taste in books — whoever you are.

I wonder to what degree this draws on a specifically racialized femininity — the stereotypical depiction of Asian women as particularly submissive and docile. But since this ad ran in the U.K., I don’t know if that stereotype is as relevant. Readers, what say you?

If you are alive these days, and not already part of the undead masses yourself, you probably have noticed a staggering increase of zombie references in film, television, pop culture, videogames and the internet.

For instance, the big screen and small screen have both hosted a plethora of zombie films, e.g., 28 Days Later (2002), Shaun of the Dead (2004), and I Am Legend (2007). On television, we have seen the recent success of AMC’s The Walking Dead. And if you are on a college campus, you have probably seen undergraduates playing “Zombies Vs. Humans,” a game of tag in which “human” players must defend against the horde of “zombie” players by “stunning” them with Nerf weapons and tube socks. In videogames, we have seen the success of the Resident Evil franchise, Left 4 Dead, and Dead Rising. Finally, the internet is awash with zombie culture. From viral videos of penitentiary inmates dancing to Michael Jackson’s “Thriller,” to post-apocalyptic zombie societies, fansites, and blogs.

But what is the zombie and where does it come from?

What makes the zombie unique from other movie monsters is its unique place of origin. Whereas Frankenstein, Dracula, and the Wolfman all have ties to the Gothic literary tradition, the zombie stands apart in having a relatively recent (and proximal) origin. Theorists of zombie culture (such as Kyle Bishop or Jamie Russell), attribute the origin of the zombie to Haitian folklore and the hybrid religion of voodoo. But the zombie didn’t make its away into American culture until the 1920s and 30s, when sensationalist travel narratives were popular with Western readers. Specifically, W.B. Seabrook’s book The Magic Island, is often credited as the first popular text to describe the Haitian zombie. Additionally, the work of Zora Neale Hurston (specifically her 1937 book Tell My Horse) explores the folklore surrounding the zombie in Haitian mythology.

(Still from I Walked with a Zombie, 1943)

With the development of the motion picture, the zombie became a staple of horror, and a popular movie monster. The zombies of White Zombie (1932), Revolt of the Zombies (1936), King of the Zombies (1941), and I Walked with a Zombie (1943), however, were not the cannibalistic creatures we now know. These zombies were people put under a spell, the spell of voodoo and mystical tradition. In these films, the true terror is not be being killed by zombies, but of becoming a zombie oneself.

Bela Lugosi as ‘Murder’ Legendre, the mad scientist and his zombie slave:

What all these films have in common is their depiction of Voodoo and Haitian culture more generally as dangerous, menacing, and superstitious. Those who study colonial history note that the messages contained in these films present stereotyped versions of Haitian culture aimed largely at satisfying a predominantly white audience. Many of these films also contain an all white cast, with several members in blackface serving as comedic relief for the more “serious” scenes.

It’s interesting to see how the zombie has morphed into the cannibalistic creatures we now know. While the original zombie is a powerful metaphor for fears of the non-white Other and reverse colonization, the contemporary zombie largely reflects contemporary fears of loss of individuality, the excesses of consumer capitalism, environmental degradation, the excesses of science and technology, and fears of global terrorism (especially more recent renditions of the zombie post-9/11).

For instance, George A. Romero’s famous Night of the Living Dead (1968), the first film to feature the flesh-eating zombie, is often remarked as a not-so-subtle allegory to the Civil Rights Era and the militant violence perpetuated by Southern states against the Black protestors, as well as a critique of the Vietnam War. Romero himself has stated that he wanted to draw attention to the war through the images of violence contained in the film.

Cannibal zombies in Night of the Living Dead (1968):

Similarly, the Italian zombie horror film Let Sleeping Corpses Lie (1974) reflects fears of environmental degradation and pollution. In this film, the zombie epidemic is caused by an experimental pest-control machine, which sends radio waves into the ground. Although it solves the local pest problem for farmers, it also reanimates the dead in a nearby cemetery.

Zombie consumers in Romero’s second zombie flick Dawn of the Dead (1978):

Later zombies are used to symbolize the excesses of capitalism and militarism, respectively.  For example, in 28 Weeks Later (2007), we see the decay of social structures across the globe, as institutions that are supposed to protect us inevitably fail to do their job.  In this scene, protagonists attempt to escape the city just before the military firebombs it:

As we can see, the zombie has a unique cultural history and serves as a powerful metaphor for social anxieties. This movie monster might have come out of the Caribbean, but it became a powerful representation of modern fears when it met the silver screen. Perhaps the current failure of global social structures (global terrorism, environmental catastrophes, and the current economic downturn) has prompted the most recent “Zombie Renaissance.” Or maybe we are just gluttons for the “everyman” tales contained in each rendition of the zombie apocalypse, a point made by SocProf several months back. I do not know what the future holds, but one thing is certain: the zombie will continue to haunt us from beyond the grave.

David Paul Strohecker is getting his PhD in Sociology at the University of Maryland. He studies cultural sociology, theory, and intersectionality. He is currently working on a larger project about the cultural history of the zombie in film.

I enjoy opportunities to link back to my dog person/cat person rant.  In it, I point out how pet ownership can be gendered.  In this case, owning a dog is masculine and owning a cat is feminine. Anna sent in an image demonstrating just this, noting that the dog products at her vet are blue and the cat products pink:

More, and importantly, because we also tend to value men and masculinity over women and femininity, it is somehow “cool” to own a dog, especially a big dog.  This is true for both men and women.  But it isn’t really cool to own a cat.  We accept it in women because cats enhance her femininity (for better or worse), but when men do it.  Well, as I say in my previous post on the topic, “we think men with cats are a little femmy or, at minimum, sweeter than most… even, maybe, gay.”

This was not lost on the folks at Much Love Animal Rescue.  Visiting the site, Squee noticed that they had a page aimed at men that attempted to convince them that owning a cat could be manly indeed. Their commercials feature extra-super-manly-men with grease ‘n stuff talking about punching things and loving their cat. This is nice in that it challenges the social construction that owning cats is feminine, but notice that it leaves intact the idea that men-should-be-men and avoid all things feminine.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Thelittlepecan let us know that the World Health Organization has out a new report about global alcohol consumption, as well as the consequences of that consumption. Overall consumption varies significantly, with the highest levels in Russia and much of Europe and the lowest in northern Africa through Asia (the consumption figures exclude tourists):

There are also clear differences in the most-consumed type of alcoholic drinks:

The report also looks at what proportion of all male deaths are related to alcohol consumption, broken down by region, age, and sex. Globally, alcohol-related problems are the leading cause of death for males aged 15-59. For the regions, AFR = Africa, AMR = Americas, EMR = Eastern Mediterranean, EUR = Europe, SEAR = South East Asia, and WPR = Western Pacific:

Clearly the Americas and Europe stand out, though this is  likely because those regions have lower death rates from many sources that are still prevalent in many parts of the world and, thus, alcohol-related ones show up more prominently.

Differences in blood-alcohol limits for drivers:

If you’re interested in more details, you can also get profiles of individual countries in each region at the WHO website.