Search results for beyonce

I thought Samatha Critchell’s description of Michelle Obama’s light tan or “champagne” dress as “flesh colored” might get her fired.  If nothing else, I figured it’d be warning to all other journalists out there to, for gawd’s sake!, watch your racist language.

But, alas, the parade of “champagne”-colored gowns at this year’s Grammy’s had led a flood of fashion writers talking about the color “nude.”  Here are just a handful of examples from the first three pages of my google search

Los Angeles Times:

Katy Perry and her dress:

Elsewhere in the Los Angeles Times:

Beyonce and her dress:

VH1:

Keri Hilson and her dress:

Associated Content:

msnbc:

Heidi Klum and her dress:

Popsugar:

Of course (almost) no one is actually “nude”-colored, but the term still manages to naturalize whiteness insofar as white people’s skin color tends to match colors described as “nude” moreso than the skin color of non-white people (though there are always exceptions).  I’m really surprised that journalists are still managing to get this language past their editors.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Nikki L. sent us a link to this fascinating Tickle Me Elmo commercial.  In introduces a new Tickle Me Elmo product, “Tickle Hands.”

The ad takes place on what appears to be an urban street (reminiscent of Sesame Street).  Two of the kids appear white, while the other two look (probably deliberately vaguely) “racial,” maybe Asian and Latino (perhaps biracial).  At the very end of the commercial the kids pose in front of a brick wall with a picture of Elmo graffiti-style.  Two of them look like they’re flashing gang signs and Elmo, no joke, says “Yeahhhhhh Booooy.”  Here’s a screen shot of the moment:

So let’s trace the evolution of the gangster meme.

1.  Government policy strips urban centers of resources, jobs leave (along with useful things like grocery stores), housing prices fall and the poor become concentrated, and those with means move to the suburbs.  With few “above ground” economic options, people turn to “underground” economies.  With only the “underclass” left, politicians (who tend to listen more to those with economic power and cultural clout) continue policies that disinvest in urban communities of color.  Say “goodbye” to things like nice parks and excellent fire protection.

2.  In a world where obeying the rules gets you nowhere fast, violence flourishes.

3.  The suffering and resourcefulness of young black, Latino, and Asian men in these communities appeals to a (mostly) white “mainstream” America for whom depictions of men of color doing violence confirms their beliefs about white superiority and advanced “civilization.”  Hip hop and rap music becomes a huge money maker for music studios and producers (and a handful of men of color).

4.  As hip hop and rap become commodified, they are depoliticized.  The “oppositional consciousness” that once characterized these art forms becomes largely lost.  For the most part, any artist that wants to “make it” has to be and say what producers think that mainstream Americans want them to do and say.

5.  Now depoliticized, being “hard” and “urban” becomes synonymous with being “cool.”  Everyone wants to be cool.

6.  Being “gangster” is appropriated by white suburban youth.

7.  Stripped of any meaning, it filters down to younger and younger kids.

Enter: Tickle Me Elmo “tickle hand” gang signs.

For more examples of this phenomenon, see these advertising images at a shoe store, Beyonce’s House of Dereon clothing line for girls, the marketing for the Alvin and the Chipmunks remake, and these candy “grills.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Women of color rarely grace the covers of fashion magazines like Vogue.  And yet, for the second time this year, the Vogue cover features a woman of color, Beyonce.  Unfortunately, in line with cultural stereotypes, the issue is the “Shape Issue,” contributing to the stereotype of Black women, and Latina women too, as especially “curvy.”  We document the fetishization of black women’s behinds here.

This month, Beyonce’s cover includes stories entitled:

Fashion for Every Figure: Size 0 to Size 20

Real Women Have Curves: Beyonce at Her Best

NIP/TUCK: Designing a Perfect Body

WORK IT! Longer Legs, Leaner Lines, Sexier Silhouette

THE RIGHT SWIMSUIT FOR YOUR BODY TYPE

WEIGHT OBSESSION: One Woman Conquers Her Diet Demons

The magazine sets up, essentially, an impossibility:  “Have curves, but by curves we mean something very specific: boobs and an ass.  You know, like Black women’ve got.  See Beyonce? She’s Black. So she’s got curves.  No matter that she’s extremely thin.  You should be extremely thin, too (‘WORK IT!’); eh em, we mean, ‘conquer your demons,’ we love you ‘from size zero to size 20.’  Just kidding!  We totally don’t.  Design ‘your perfect body’ with cosmetic surgery!  Then you’ll really love yourself… and we will find you acceptable… it’s win win!!!!”

Racism and sexism.  Nice work, Vogue.

(Via Jezebel.)

Below is a video, found via The Daily Dish, of a girl, maybe four or five, mimicking the dancing in a music video featuring Beyonce.  She’s amazing!  Watch her go:

Wow!

Okay… now for sociological comments… these are all Gwen’s ideas, by the way, even though I’m posting it:

We often think of childhood socialization as a top-down process.  That is, we imagine that children are empty vessels and adults, mostly parents maybe, fill them up with whatever they please.  It may be true that the parents of this little girl actively, even aggressively, encouraged her to learn this dance.  But it’s also possible that this is driven by that little girl.  In which case, it may illustrate how kids can take an active part in their own socialization.  Clearly these parents don’t mind that their daughter is watching Beyonce, but she may be taking the initiative to emulate a public figure she’s seeing in the media (which surely includes messages about how to look, dress, etc.).  Even if these parents don’t like everything about that message (or other models she might follow), they can’t actually protect her from the ever-present messages about femininity that are all around her, which are going to affect how she thinks about herself, what she should be, etc.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This is an ad (found here) for House of Dereon’s collection for girls. House of Dereon is the fashion label created by Beyonce Knowles and her mother.

The girl standing on the right is wearing high heels which seem to actually be her size. They are not, thankfully, for sale on the website. This might be interesting to add to a discussion of the adultification of girls or the Miley Cyrus scandal.

Thanks to Elizabeth for pointing this one out!

These advertisements, the first two for a brand of jeans called Apple Bottoms, all fetishize black women’s behinds:

Underneath Beyonce’s name it says: “The body, the booty, the backstabbing.”

In this two-page spread, the body isn’t necessarily black… but it might be an interesting question as to whether the viewers assume, or might be expected to assume, it is.

Text:

MY BUTT is big
and round like the letter c
and ten thousand lunges
have made it rounder
but not smaller
and that’s just fine.
It’s a space heater
for myside of the bed
It’s my ambassador
to those who walk behind me
It’s a border collie
that herds skinny women
away from the best deals
at clothing sales.
My butt is big
and that’s just fine
and those who might scorn it
are invited to kiss it.

I think it’s interesting the way this poem pits “skinny women” against women with a big butt… so valorizing the big butt but only by taking down the skinny (white?) girl.

Divide and conquer.

You might pair these images with this post about a Pilates DVD.