In “The Yellow Fever Pages” (full citation below), Karen Eng discusses a recurring problem she, as a Chinese-American woman, faces when dating: that many men, particularly White men, who express interest in her are not interested in her as an individual, but rather in a generalized Asian woman and the fantasies that are associated with them. Eng sums up the fantasies many men hold about Asian (particularly Japanese) women:

The fantasy Asian is intelligent yet pliable, mysterious yet ornamental…perpetually pre-pubescent–ageless and petite…high-pitched, girly–while simultaneously being exotic and wise…She comes from a culture where women traditionally serve men… (p. 68).

Thus, when men ask her out, Eng has to figure out whether they are asking her out because they think she specifically is interesting, or whether they’re asking her out because what they see is an Asian woman to whom they attach all kinds of expectations about exoticism, subservience, and so on. As she puts it, regardless of how she presents herself, the interests she expresses, the type of music and clothing she’s interested in, “…they still see a little Oriental flower.”

I could not help but think of Eng’s article when one of my students, Casandra L., let me know about the dating website ClassyAsianLadies:

The website specifically markets Asian American women to men in the U.S., drawing on all of the stereotypes Eng describes. Here are some images from the site; I highlighted some of the most blatant examples of the “Asian women as hot but also passive” stereotypes in red:

So they aren’t trying to use you to get to the U.S. (though, after stating these are women living in the U.S., they are always described as Asian, not Asian American). And the men who want to date them just love and respect “the Asian culture” (and, you know, there’s just one culture in all of Asia). And how do you show your appreciation for a culture? By marrying someone who personifies the elements of that culture you have romanticized.

Notice the guys using the site appear to expect quite a lot in a woman: she has to remain “a lady,” be “sweet, gentle, beautiful, loving, fun,” but also be “intelligent and independent.”

I don’t know to what degree the website specifically targets White men. There were three photos of Asian women with men on the site; two showed Asian women with White men, one showed an Asian woman with an Asian man.

In case you aren’t convinced yet, here’s some more information on why you should marry an Asian woman:

Unlike “the average woman” (which presumably means White women in the U.S., since we’re the majority of women and all), Asian women haven’t become too competitive (just intelligent and independent! But that’s different!) and certainly aren’t “masculine.” Again we see the romanticizing of a certain stereotype of “Asian culture,” with Asian women having a “well-known cultural attitude of gentle and caring support” and “Eastern values,” which apparently involves being sweet and supportive. Though they’ve also “learned Western values,” which here is associated with being “outgoing…independent and fun…”. Thus, the West = independent, fun women, while the East = supportive, submissive ones.

Notice the last line in that image:  “…that perfect Asian girlfriend or wife.” This is what Eng was getting at: this isn’t about finding the perfect girlfriend or wife; this is about a fantasy of the perfect Asian girlfriend/wife. “Yellow fever” refers to the fetishization of Asian women by men who have a specific idea of what Asian women are like and view them as particularly desirable mates based not on their unique personalities but because of the “Eastern values” they supposedly adhere to. The women thus become somewhat interchangeable. Eng’s frustration grew largely out of the difficulty of getting men to notice her, as opposed to her status as an Asian American woman.

Some other gems:

Asian women are exotic but also make a lot of money (no gold-diggers here!). Men find them “intoxicating.” They’re loyal, and “dedicated to their men.” An Asian woman “always thinks of her man first!” They’ll help with financial planning without being “intrusive”–that is, they’ll make suggestions, but it’s ultimately up to him to decide and she’ll accept whatever he decides on.

They’re “easy to be with…rarely complain…and constructive with their criticism.”  One of my students said the whole “Wonderfully easy to be with” section made her think of the way people describe breeds of dogs: “Get a Labrador! They’re smart, fun, and easy-going! They’ll make a nice addition to any family!”

The translation to all of this: Asian women will offer their wisdom and support, but will then step back and let their men decide. They aren’t bitches who will nag at you or criticize you in a nasty way, or complain that you aren’t doing half the housework, or expect to have an equal role in financial decisions. And she won’t let herself go and become a fatty, so be assured–what you see now is what you can expect she’ll stay like forever.

Aside from the objectification of Asian women (and “the Asian culture”) as having a predetermined set of characteristics you can count on, this says a lot about concerns surrounding changes in gender roles in the U.S. These women are being marketed as the antithesis of the “average” woman in the U.S., who is demanding, hard to get along with, too competitive, and doesn’t stay sufficiently attractive. Female assertiveness or insistence on gender equality is de-feminizing and unattractive; it turns us into masculinized women who won’t submit to men’s authority to take our ideas into consideration but make final decisions based on what they think is best.

For a certain group of men, then, dating an Asian woman is a way to reclaim a romanticized gender hierarchy in which women mix cultural elements associated with the “East” and the “West.” They’re independent and make money (the fun part of female empowerment, unless the independence goes to far and they get uppity), but they retain “Eastern” gender roles in which their independence is, ultimately, limited by their passivity and submissiveness to men, as well as appropriate displays of femininity (being thin, beautiful, and exotic). And, thus, this type of relationship allows men who believe they have been victimized and emasculated by the women’s movement to reclaim some of the overt patriarchal power the believe they’ve been robbed of.

NEW! (Mar. ’10): Rachel K. sent a link to this t-shirt, which ThinkGeek says translates as “now accepting applications for Japanese girlfriends.” It’s a great example of the fetishization of Japanese women:

(“The Yellow Fever Pages.” 2000. Bitch issue 12, p. 68-73.)

Also check out Lisa’s post on marketing Asian women to specifically anti-feminist men.

NEW! (May ’10): Sophie L. sent in this spam message she got on Skype, offering “a sweet lady that will be caring and understanding” in case ” European and American women are too arrogant for you.” In this case the source of of these nice, lovely women is Russia…which, yes, is part of Europe, but don’t get caught up on geographical details. You can find yourself a woman with “royal blood and royal look”!

This vintage ad is a great example of the intersection of sexism and racism. She’s there for YOU because YOU, white family, are “important”:

Text:

It’s not just the fact that she’s a multilingual, knowledgeable, helpful girl who, among other things, knows how to handle a family on the move. It’s the fact that to your JAL Ground Hostess, anywhere in the world, you’re her passengers.

We never forget how important you are.

JAPAN AIR LINES

(Source: Vintage Ads.)

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sanguinity and Jen B. sent in a “That’s Gay” segment discussing, humorously, the discourse around figure skater Johnny Weir’s sexual orientation and whether he should be allowed to skate the way he does:

Quoting from The Sport Journal, Jen writes:

While figure skating is rumored to have the highest proportion of homosexual men of any amateur competitive sport, it is ironically a sport in which men must exhibit the most blatantly heterosexual signs to be successful and to receive commercial endorsements… at the 2001 World Championships in Vancouver when a well-known male Canadian skater was contacted by a gay magazine about the possibility of doing a feature story on him, he was told by Skate Canada that he must decline the request. As one coach said to me, “that is not the sort of picture that Skate Canada wants to paint for the country, especially in an international forum.” Every effort is made to construct such skaters as heterosexual.

We’ve posted on Skate Canada’s get “tough” campaign here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Jay Smooth on why we should focus less on the dumb racist/sexist/asshole-y bullshit people like John Mayer say (and man, did he ever say some dumb bullshit) and more on, say, re-segregation of the public school system:

And just for fun, Jay Smooth discussing Chris Matthews’s comment that he “forgot” President Obama was black, and what that says about what we think racial equality would look like:

I get this with students a lot: they desperately want to deny ever noticing anyone’s race/ethnicity, because the discourse of color blindness states that the way to treat people equally and eradicate racism is to stop acknowledging racial categories at all. But when you simply start ignoring the role of an important socially-constructed category without actually eliminating the negative effect it has on those in certain categories, you aren’t ending racism. It’s just making it harder to talk about or address, since anyone who tries to start a conversation about racial inequality is accused of actually perpetuating inequality and/or being racist for bringing the topic up.

This ties back in with the first video–we are more comfortable with more symbolic or linguistic forms of combating racial inequality (so, say, people say they have a friend who “happens to be Black,” as though it’s something they never thought about until that very second) than the much more complicated, difficult, and long-term work of rooting out structural inequality.

Mickey C. sent in this ad for the convenience store, Racetrac.  It’s fascinating in how overtly they take the good girl/bad girl dichotomy and apply it to food.   You are a good girl if you eat fruit, white meat sandwiches, and spinach wraps; you are a bad girl if you drink soda and eat cookies and hot dogs.

This is a narrative that we largely take-for-granted.  We are bad when we “indulge” in “sinfully” delicious treats and good when we do not.  Parallel is the narrative: you are a good girl if you resist your desires, a bad girl if you do not.

It reminds me of an NPR audio slide show about teenagers trying to lose weightwho confess, with guilt and glee, one night of indulgence at Taco Bell.  It’s not sinful to have a cookie, for goodness sake, or to eat at Taco Bell now and again.  And women cannot be separated into heaven-bound angels and hell-bound broads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

We’re super excited that the print magazine of the American Sociological Association, Contexts, has decided to feature an illustrated essay written by Gwen and I me in each issue.  The first debuted in the Winter 2010 issue!

Also, this is your monthly reminder, you can always follow us on Twitter or friend us on Facebook, where we update with a featured post everyday.

FROM THE ARCHIVES:

Last February I posted a rant about the idea that a person was either a “dog person” or a “cat person.” Oh how I hate that ridiculous idea!  In an effort to forever cleanse the earth of this ridiculous binary, I beg to you to go back and read it!

Two Februarys ago, we posted some data on how IQ correlates with income and wealth.  The pictures aren’t very pretty, but the data is are really interesting.

NEWLY ENRICHED POSTS (Look for what’s NEW! Feb ’10):

Софи А. sent us an ad that gives us an excuse to link to our collection of ads making sexual body parts out of sexually-suggestive fruit.  Enjoy!

Jessica S. sent us a link to a Saturday Night Live skit making fun of the idea of wigs for baby boys.  We added it to our post on wigs for baby girls which is not a joke.

Laura McD. sent us another bizarre, sex-soaked, cringe-worthy Orangina ad.  We added it to the collection.

Megan D. sent us an image of a wall stencil that encourages girls to think of themselves as “just a Bella, waiting for my Edward.” We added it to our earlier post where we discuss whether Edward’s behavior in the Twilight series is romantic or creepy stalkerish.

Wanna show you love her but not have to actually make much of an effort at being romantic? Buy her diamonds!

Andrea let us know about dznuts, a product cyclers use to prevent saddle sores in their sensitive areas. We added it to our post on selling beauty-related products to men.

Remember our post on vintage products containing opium and cocaine? Louise sent us a photo of a hand-written recipe from her great-grandmother’s cookbook that called for “tincture of opium.”

We never like to let a month go by without updating our post on products shaped like boobs, so this time we added a citrus juicer and a lighter.

Previously Axe let guys know that their body scrubber Detailer would help guys sleep with both a woman and her daughter. Now they have some hot chicks illustrating at length how to get your balls clean.

We updated our post on light-colored items described as “nude” or “flesh” toned with a set of colored pencils in “people colors.”

As organizations have figured out, if you can’t actually show racial diversity at your institution, you can photoshop some in. We added an example from an American Petroleum Institute brochure.

We recently posted several commercials that illustrate a stunningly thorough round-up of stereotypes of masculinity. We added a FloTV and Daily Show clip that highlight just how awful men have it these days, what with their controlling wives and lack of power and all.

We also added some of the images of disembodied women’s legs used by the band Chromeo to our post on furniture and other items shaped like women’s bodies.

And we updated one of our posts about retouching with two examples of a photoshopped Demi Moore.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this video, sent in by Martha, Lindsay Ellis asks why it is that female characters in general-audience cartoons, if present at all, are always plot points for the male characters. Her point is clearly sound, but damn does she marshal the evidence!  She appears to have really done her homework… but I have no doubt that those of you who are experts in My Little Pony, Transformers, Scooby Do, and She-Ra will have something to add.

Here’s another video on the same topic:

For more on the phenomenon in which women are women and men are people, see our analysis of the “Human” Bodies exhibit, girls as an afterthought, dinosaurs are for boys (and girls), traffic lights with female figures, stick figures and stick figures who parent, and default avatars.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Members of PIKE fraternity at the University of California, San Diego came under fire this month for hosting a party, called” The Compton Cookout,” designed to mock black Americans and Black history month (less than 2% of UCSD students are black).  People are shocked and horrified, and rightly so, though it’s just one in what seems to be a constant stream of such parties.  Becca C. asked us to post about it.

Its Facebook page shown below (which, interestingly, is part of what made the party visible enough to protest) explicitly describes how people are to dress and act (trigger warning; it’s quite upsetting):

February marks a very important month in American society. No, i’m not referring to Valentines day or Presidents day. I’m talking about Black History month. As a time to celebrate and in hopes of showing respect, the Regents community cordially invites you to its very first Compton Cookout.

For guys: I expect all males to be rockin Jersey’s, stuntin’ up in ya White T (XXXL smallest size acceptable), anything FUBU, Ecko, Rockawear, High/low top Jordans or Dunks, Chains, Jorts, stunner shades, 59 50 hats, Tats, etc.

For girls: For those of you who are unfamiliar with ghetto chicks-Ghetto chicks usually have gold teeth, start fights and drama, and wear cheap clothes – they consider Baby Phat to be high class and expensive couture. They also have short, nappy hair, and usually wear cheap weave, usually in bad colors, such as purple or bright red. They look and act similar to Shenaynay, and speak very loudly, while rolling their neck, and waving their finger in your face. Ghetto chicks have a very limited vocabulary, and attempt to make up for it, by forming new words, such as “constipulated”, or simply cursing persistently, or using other types of vulgarities, and making noises, such as “hmmg!”, or smacking their lips, and making other angry noises, grunts, and faces. The objective is for all you lovely ladies to look, act, and essentially take on these “respectable” qualities throughout the day (transcription borrowed from Threadbared).

The page:

When the first Facebook page was taken down, a student put up a second page in objection (Compton Cookout Part Deux: First Amendment Pride):

A diverse group of students, with the support of many faculty, protested the administration’s slow response to the event (chronicled at Stop Racism UCSD). But the vocal resistance to the overt prejudice and hateful stereotyping created a counter-resistance.  A student-run TV station defended the party with racial epithets and, then, a student hung a noose in the library:

UPDATE (Mar. ’10): This was followed by a KKK hood, made from a pillow case, found on a campus statue’s head (hap tip to Becca).

This is sociologically interesting because it illustrates the backlash phenomenon.  Backlash is a common response to any effort to point out or undermine prejudice, discrimination, and inequality.  We’ve posted about it in response to racist products (Mr. Wasabi, the Black “Lil’ Monkey” doll, and the Obama sock monkey) as well as anti-rape campaigns.  As I wrote in a previous post:

…resistance to oppression is met with counter-resistance.  Until inequality is challenged, things often seem to be just fine; when groups stand up and demand equality, we suddenly see how fiercely people will defend their privilege.

Remember, the Klu Klux Klan emerged only after slaves had been emancipated; whites didn’t need to put black people in their place when they were in their place.  Those who are protesting the Compton Cookout, by not standing by and letting the (largely white) administration address (or fail to address) the party as it pleases, are refusing to stay in their place.  The backlash is proof that they are actually perceived to be a threat.

NOTE: A commenter claims that the party was organized by the PIKE, SIGMA CHI and SIGMA NU fraternities, not just the PIKE fraternity.  I read in a news report that it was PIKE, but it could be wrong.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.