El sent in a really interesting example of the re-fashioning of a real body into one believed to be more appealing to consumers. In the video below, real footage of gymnast Shawn Johnson is shown alongside the video game designed to allow Wii players to “play” her. El notes:

…the video Shawn is significantly thinner and long-limbed whereas the real Shawn has a short muscular body. The real Shawn’s leotards are red and blue, while the video image is wearing a pink leotard. In addition, the hair of the video version is blonder.

There has been a clear effort here to feminize the image of Shawn and to make her body conform to less athletic ideals… While Shawn’s name and fame is used to sell the video (presumably primarily to little girls), the video sends the message that Shawn herself must be altered, even though I would guess most people buying the game are fans of Shawn, know what she look like, and admire her as she is.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Angi S. alerted us to a cartoon that ran this month in Eastern Michigan University’s student newspaper, The Echo. It featured two people in white supremacist hoods in front of a noose hanging from a tree. One says to the other: “Honey, this is the tree where we met.”

The ensuing conversation is a good example of how claims that materials are racist are dismissed by their producers.  After receiving criticism, The Echo made the following “response” (here):

We understand the “You Are Here” cartoon may have offended some readers. We apologize for the lack of sensitivity some felt we showed for publishing the piece.  The cartoon points out the hypocrisy of hate-filled people. Its intent was to ask how can someone show affection for one person while at the same time hating someone else enough to commit such a heinous act as hanging. We wish to remind readers that they are free to express their opinion on our discussion boards and we hope to continue to foster free thought and open discussion on campus and in the community.

– The Eastern Echo

First, notice that it is a typical “we are sorry that you were offended” non-apology.  The first sentence acknowledges that some readers “may have [been] offended” and then says that “some felt” that there was an insensitivity.  It does not say that the cartoon was offensive or insensitive.

Second, it also explains that the intention was to point out the “hypocrisy of hate-filled people,” not make light of lynching, without interrogating the relative importance of intent and reception.  One could argue that cultural producers are at least somewhat responsible for the  myriad of ways that an item could be reasonably interpreted.

Third, it backs into the free speech corner by claiming to be open to all opinions (using the word “free” twice in one sentence).

The Detroit News covered The Echo’s response and also added that while one African American student objected to the cartoon, another thought it was funny.  So…

Fourth, the coverage relied on the idea that if just one member of the relevant group is not offended, then maybe the rest are over-reacting.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Julie M. came across a bow and arrow set for sale at a Wholesale Sports store in Nanaimo, British Columbia, Canada. The set is called the “Lil’ Sioux.” Notice any oddness about the description?

It’s the Lil’ Sioux…and also the “Sherwood Forester” set. What’s Sherwood Forest? Why, where Robin Hood and his Merry Men hung out. Because when you’re appropriating Native American cultures, you might as well conflate them with mythologized, and possibly entirely fictional, noble outlaws from another continent.

But given the popularity of “Native American” fashions these days, I guess it shows restraint that the kid isn’t wearing a feathered headdress.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Kate L. sent us a link to a post by Esquire’s Abram Sauer, who took a measuring tape to the “36 inch waist” men’s pants at seven chain stores to see if the purported 36-inches was accurate (story).  He discovered, indeed, that all of the companies were engaging in at least some “vanity sizing,” the labeling of larger clothes with smaller sizes (the fashion equivalent of grade inflation).  Flowing Data made an easy-to-read figure (all pant sizes are marked “36 inches):

For more psychology of marketing, see our posts on the meaningless discount, the location of outlet malls, and Pabst Blue Ribbon.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We haven’t had up any blatant phallic ad imagery in a while, so I thought I’d share with you this Skyy Vodka ad, sent in by Dmitriy T.M. (found at AdRants):

From the AdRants post:

Defending the ad, Skyy Marketing Director Maura McGinn…said, “It’s about the content of our product. We’re an adult product consumed mostly in the evening and in flirtatious situations.”

Of course, it doesn’t actually show the product ejaculating, so it’s pretty tame, really.

Lake Mead (1958):

Lake Mead (2010):

Via the Earth Observatory.

These two starkly different and somewhat frightening images don’t represent a linear diminishment of Lake Mead. Instead, they are two extremes on a naturally fluctuating water level:

This fluctuating water level isn’t, further, a natural problem. It has, however, become an increasingly social problem. It provides water for the Southwest, a portion of the country that has become thirstier and thirstier. From Maggie Koerth-Baker at BoingBoing:

Take, for instance, Las Vegas, which gets 90 percent of its water from Lake Mead. Back in the 1940s, fewer than 9,000 people lived there. In 2006, the population was estimated at more than 550,000, and growing. Rapidly.

This makes large numbers of people vulnerable to these natural fluctuations in ways that they never were before and potentially creates human disasters out of our own poor planning and resource management. If climate change exacerbates this problem, and it very well might, then the reliability of our water supply is even more fragile.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flavia Dzodan, of Red Light Politics, sent in a link to the Global Media Monitoring Project’s new report, Who Makes the News? The document looks at the gender imbalance in news production, based on an analysis of 1,281 newspapers, TV, and radio stations in 108 countries on November 10, 2009.The results indicate that women are still under-represented as news subjects, and that stories about women often reinforce stereotypes (focusing on women in family roles, using women for “ordinary person” quotes rather than experts, emphasizing women in stories about criminal victimization, birth control, and so on but not economic policy or politics, etc.).

A note on the methodology:

The research covered 16,734 news items, 20769 news personnel (announcers, presenters and reporters), and 35,543 total news subjects, that is people interviewed in the news and those who the news is about.

Internet sources were analyzed separately.

Overall, the analysis shows that both local and international news show a world in which men are highly over-represented as subjects, though women are more likely to be represented as victims, to have their family status mentioned, or to be in newspaper photos:

Interestingly, those reporting the news are more gender balanced, indicating that having more women producing the news doesn’t lead to an automatic reduction in under-representation of women in the news:

The representation of women as news subjects differs widely by category of news, from 12% of subjects in stories about agriculture to 58% in stories about family relations or single parenting (and 69% in a category they called the “girl-child,” stories about cultural practices impinging on or harming specifically female children, as opposed to children in general):

I’ll put the rest after the jump since there are quite a few images.

more...

We know that U.S. stereotypes associate black people, especially black men, with criminality (for examples, see our posts on who looks suspicious, racial profiling, and race-sensitive trigger fingers).  But a new study by sociologists Aliya Saperstein and Andrew Penner shows that being convicted of a crime sometimes shifts people’s racial self-perceptions in related directions.  Saperstein and Penner compared the self-identification of people in 1979 and 2002.  Reflecting the social construction of race, it is typical for there to be some mis-matches between people’s reported race at different times; but the researchers discovered that the experience of being incarcerated shaped if and how one’s racial identification changed.

The Table below compares the self-reported race in 1979 (far left column) with the self reported race in 2002 (next left column).  The third and fourth columns show the reported race of people in 2002 who were not incarcerated and incarcerated, respectively.  We see that, among people who were not incarcerated, 5% of the people who identified as “European” in 1979 identified as “Black” or some other race in 2002.  Among people who were incarcerated, however, we see a much greater defection from whiteness; only 81% of those who identified as white in 1979 still did so in 2002.

Saperstein and Penner argue that this shows that “…penal institutions play an important role in racializing Americans…”  The experience of being incarcerated somehow makes people, even people who feel white, feel somehow less white.

Via Contexts Discoveries.  For great examples of the social construction of race, start with this simple lesson, then see these great posts: black and white twins! wha’!?, Obama looks just like his white grandfather, history and race in the U.S. census, claiming whiteness in court, judging racial phenotypes in China, and figuring out “Creole”.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.