Prolific sender-inner Dmitriy T.M. found a fascinating PSA from the New York State Department of Health aimed at encouraging women to breastfeed (via the NYT). What’s their angle? Why, breastfeeding as a diet plan, of course! See for yourself:

They certainly  manage to get the tone of a diet commercial down perfectly. And don’t ever forget, ladies: one of your main responsibilities as a new mom is to lose the weight as quickly as possible.

As Lauren Feeney points out at The Daily Need, getting women to increase rates of breastfeeding will likely require more than efforts to change individual behaviors — it requires changes in the workplace and family leave policies that make it possible for women to realistically combine breastfeeding with the demands of their jobs.

Dmitriy T.M. sent in a link to an interesting breakdown of the race/ethnicity and gender of guests on a number of late-night talk shows, found at Edlundart.

Edlund explains the methodology:

The data for this graphic was gathered over 6 weeks in August and September of 2010. Numbers are based on guest lists as presented on Late Night Lineups. Determining race/ethnicity can be a rather dicey and imprecise activity, and it’s also worth noting that the relationship between census and guest numbers is not a pure one – for example, some of the guests I counted as white are British white people who are visiting the United States.

Of course, a few guests were neither White, Hispanic, Black, nor Asian. These guests were left out, as their numbers were insignificant on the whole…

Edlund also points out that since The Daily Show only has one guest per night, it has a much smaller dataset than the others, so the lack of diversity may be somewhat overstated due to such a small sample.

Here are the results for race (presented as % of all guests); the small dots show the percent in the Census, the wider bars the percent on the show:

Here is the same data but for the top-billed guests only, where the over-representation of Whites goes up even more for most of the shows:

Here’s equivalent data for women:

And, again, for just top-billed guests:

As Edlund says, these data both reflect and reinforce broader cultural patterns. Given that Whites still dominate the political system, for instance, it’s not surprising that political guests would be disproportionately White; and if more movies have male stars than female stars, guest spots will reflect that as well. But at the same time, these shows include people from a range of industries/careers, and their selection of guests helps raise the profile of some individuals more than others, potentially contributing to more opportunities and star power for them. So they don’t just reflect existing realities; they amplify them.

It would be great to get more info on how an individual is selected when there are multiple possibilities — say, you have a movie with several prominent cast members. In that case, are there patterns related to race/ethnicity and gender in which person is most likely to get booked?

According to a story on NPR, Asian Americans are less likely to be unemployed than White, Black, and Hispanic Americans.  But, when they do lose a job, they remain unemployed significantly longer.

Jobless Rates by Race:

Length of Unemployment:

Why might Asians have a more difficult time finding work?  Kent Wong of  UCLA’s Center for Labor Research and Education explains that their extended length of unemployment can be attributed to a confluence of two realities that make their situation unique.  First,about 70% of Asian Americans are foreign born and these immigrants often live in ethnic enclaves (e.g., Chinatowns) that focus on a single industry.  So long as there is work in that industry, Asians can find work.  But, if that industry goes south, their limited network outside of those enclaves becomes a hindrance.  Meanwhile, Asians (unlike Whites, Hispanics, and Blacks) tend to be segregated by language.  Wong explains that, with about a dozen languages spoken widely in the Asian American community, pan-ethnic networks can be difficult to build and maintain.  This leads to extra difficulty finding a new job:

If you have a Vietnamese employee working for a Vietnamese employer in Little Saigon in Orange County, that does not transfer to an ability to get a job in Koreatown in Los Angeles…

Both residential and linguistic segregation, then, contribute to long periods of unemployment for Asian Americans.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Doris G. sent in this commercial for Jack & Jones jeans, in which a man laments the way that women just want to use him for sex:

The website indicates that if you go to a store and buy a jacket, you can get a pair of headphones that come in packages that show different versions of Girl Toys. Here’s the “bad boy rebel wearing a bomber jacket”:

You can also choose from the “outdoor living macho dude wearing a wool coat,” “casual cool big-city guy wearing a peacoat,” and “urban sports hunk wearing a soft-shell jacket.”

Of course, the reason this works — the reason it’s supposed to be funny instead of disturbing — is because of gendered ideas about sex (masculine) and romance (feminine). Men are generally assumed to want sex any time they can get it, and to be able to completely separate it from emotions and love and such. Truly masculine sex is no-strings-attached sex for physical pleasure. The idea that a guy would be disturbed because hordes of conventionally attractive women want to have wild sex with him but require no greater commitment, is laughable if you accept an ideology in which that’s how girls act.

This ideology obscures the reality that men do want to make emotional connections with their partners. Michael Kimmel summarizes the research on gender and relationships in his textbook, The Gendered Society (2nd edition, 2004):

Men, it seems, are more likely to believe myths about love at first sight, tend to fall in love more quickly than women, are more likely to enter relationships out of a desire to fall in love, and yet also tend to fall out of love more quickly. Romantic love, to men, is irrational, spontaneous, and compelling emotion that demands action… (p. 227)

But the masculinization of sex discourages men from thinking about sex in terms of emotional (as opposed to primarily physical) satisfaction and prevents us from acknowledging that boys and men can, in fact, be uncomfortable with women’s advances, or even be sexually victimized by women (see our posts here and here).

Breast cancer awareness campaigns have perfected the performance of social cause support.  Wearing a pink ribbon, a pin with a pink ribbon, or something with a pink ribbon on it is now coterminous with concern and support for people diagnosed with breast cancer.  Many companies now have breast cancer awareness-themed products.

Similarly, yellow ribbons with the phrase “support our troops,” most notably magnetized to car bumpers, is another form of “conspicuous cause endorsement.”  Stephen W. discovered another example of this form of “activism,” this time in collaboration with Goodyear tires.

From what I can discern, the programconsists of putting “Support Our Troops” tires on Nascar cars sponsored by Goodyear, donating $20,000 towards troop-supporting causes, and then asking  you to buy their tires and donate your own money.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

An NPR photo essay by Hugh Holland offers a fun glimpse into the evolution of skateboarding. Holland explains that a drought in mid-1970s Southern California led to the mass draining of swimming pools. Kids with skateboards took one look at the empty pools and invented vertically-driven trick skateboarding as we know it today. According to Wikipedia:

This started the vert trend in skateboarding.  With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs.

Ah the serendipity of cultural innovation.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Larry Harnisch (of The Daily Mirror) and Jimi Adams sent in a story in the New York Times about ESPN’s plans to roll out espnW, a brand aimed at women. The brand will apparently mostly consist of a website, Facebook pages, and the like for now, with possible expansion to TV in the future.

Responses have been mixed, with some excited at the idea of women’s sport, and female sports fans, being taken seriously, and others fearing it’ll be a condescending attempt that will serve to segregate those groups from “regular,” i.e., men’s, sports and fans.

While women may be interested in watching women’s sports in particular, the article also notes that women make up a minority, but significant, portion of the viewership of the NFL, NBA, and MLB, as well as a number of sports-related websites:

From the article:

Women make up 44 percent of football fans, 45 percent of baseball fans and 36 percent of professional men’s basketball fans, according to research conducted by the sports leagues. During the 2009 season, an average of 4.2 million women watched the N.F.L. on ESPN, according to the network.

The NYT article includes a link to a study by Michael Messner, Cheryl Cooky, and Robin Hextrum shows that over time, ESPN’s coverage of women’s sports during SportsCenter, its headline sports show, has gone down, generally remaining well below the portion devoted to women’s sports on broadcast news sports segments (the report includes a full description of the methodology):

Women’s basketball gets the most coverage among women’s sports:

On the upside, since the total coverage of women was down in 2009 compared to previous years, the researchers found less ridicule of female athletes and fewer sexualized joke stories (i.e., a story about a bra that unfolds into a golf putting green). So, you know…woo! If programmers just completely erase women from TV, they can’t ridicule, sexualize, or belittle us! We’ve found the answer to negative portrayals of women!

Stephen W. sent in a photograph of a public relations notice at a gas station in Kansas City.  The notice, from BP, explains that the owner of the BP gas station is a member of the community:

The notice is clearly an effort to smooth over the negative publicity BP has recieved as a result of the oil spill in the gulf.  On the one hand, it seems obvious that it’s disingenuous for BP to claim that they are “part of the community.”  And, if one wants to boycott BP, one would not want to buy at a BP station.

On the other hand, BP is right.  According to the National Association for Convenience Stores, 80% of the gas in the U.S. is bought at convenience stores and in only 2% of cases are these owned by major oil companies (the remainder is largely sold through superstores like Costco and Sam’s Club).  57% of the time, these stores are owned by a person for whom it is a small business and it is the only convenience store they own.

So it is true that, in almost all cases, attempting to police or punish BP by refusing to buy their gas is also hurting a small business owner who has zero control over BP and its policies.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.