You do if your eyelashes are “inadequate.”

And what woman feels eyelash-adequate after decades of mascara commercials?

Well, now there’s a medical solution to hypotrichosis: Latisse.

Do you love the mascara-commercial-genre of music?

What is amazing to me is how perfectly this commercial for prescription medication for inadequate eyelashes mimics mascara commercials. Consider this random example from youtube:

The line between health care and capitalist profiting off of instilled human insecurities: officially blurred.

Via Gin and Tacos.

UPDATE!  In the comments thread, Nadine told this story:

Just got back from escorting my 86 yr old father to see a dermatologist.  Every single female staffer was wearing a button that read “ask me about my lashes.”  Evidently they’re giving freebies to staff to promote Latisse.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I read Naomi’s Wolf’s book The Beauty Myth when it was first published in 1991. As an undergrad growing into my own version of a third-wave feminist identity in beauty-centric southern California, her words rang so true. If knowledge is power, then I and other feminists were certain that soon the tide would turn — girls and women would stop buying into this myth, stop buying magazines that promoted body-loathing, and we would rebel against unrealistic and unhealthy social norms.

Sadly, it’s 18 years later, and her message still resonates with undergrad women (and men) today. As a professor, I had the privilege of meeting Naomi when she came to speak at my campus, California Lutheran University, to present “The Beauty Myth.” As you watch this clip of her new DVD, I encourage you to ask yourself (1) How many girls and women do I know who believe in this myth? (2) Which corporations are profiting from their misery?, and (3) What am I doing to reject the myth and help others reject it?

Personally, I think make-up/hair products/push-up bras are okay as long as you don’t feel like you cannot leave the house without them — costumes can be fun as long as you love and accept yourself when you are ‘un-costumed.’  Eating healthy and moderate exercise are good goals, as long as your self-image and self-worth are not defined by your weight/size. For this post, I won’t weigh in on cosmetic surgery…that’s a whole post unto itself. But, as the mom of a 5-year-old daughter, I make sure to never criticize my appearance in front of her (though, I’m still working on not being critical in my own head), and I aim to de-emphasize physical beauty as a value in my interactions with her. Here’s wishing that Wolf’s The Beauty Myth will strike future generations of college students as truly mythical – outdated, outlandish, and out of touch with their generation…

Adina’s book, Damaged Goods?  Women Living with Incurable Sexually Transmitted Diseases came out in 2008.  You can see an earlier post of hers, about sexually transmitted disease and stigma, here.

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Adina Nack is an associate professor of Sociology at California Lutheran University specializing in medical sociology with a focus on gender inequality and sexual health.  You can visit Adina online here.  We are pleased to feature a post she wrote for us reflecting on a talk by Naomi Wolf, author of The Beauty Myth.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Penny R. sent in this picture from c1943.  In it, two women model newly designed safety gear for working women.  The woman on the right is wearing a plastic bra designed to protect her breasts from “occupational accidents.”  Don’t worry fellas, the “girls” will be safe!

From commenter, Sanguinity, who seems to know what s/he is talking about:

I couldn’t say, not without knowing what the job in question was, what the job’s hazards, why the employer went for protective equipment instead of changing the job, nor when (or if!) breast protectors were required (as opposed to being requested by the employees).

(And frankly, those answers would only help me judge whether were useful from today’s perspective. The methods of occupational safety have changed hugely since the 1940s; quite a lot of what was common safety practice in the ’40s would be unacceptable today. Even if breast protectors for a given job wouldn’t pass muster today, they might very well have been useful then, within the context of acceptable safety practices of the day.)

No, what’s unusual about this photo to me, as a safety professional, is that they were willing to consider issuing sex-specific safety equipment at all. Nowadays, creating and maintaining sex-specific safety regs looks very much like sexual discrimination, and can easily cross the line into outright discrimination if you’re not thinking about it very carefully. (Not to mention: who’s going to check under these women’s coveralls to make sure they’re wearing their required protective equipment, assuming breast protectors are required?) Nah, even if initial analysis indicated that breast protectors would be reasonable/useful for a given job, any contemporary safety pro worth his or her salt is gonna work pretty hard to find another way to do things.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

With technological innovation and the introduction of me-centric online worlds (e.g., blogs, youtube channels, and social networking sites), more than ever before, we have the opportunity to carefully craft a public personality and hope for a measure of celebrity. Many have commented on how this might affect kids who grow up enveloped in these technologies and learn to value, or take-for-granted, the kind of life that they facilitate.

In addition to the fact that mistakes, easily chocked up to immaturity, are now often irrevocable, even viral… some are concerned with rising rates of narcissism, which is correlated with high rates of depression when an unrealistic sense of self comes face-to-face with reality.

Jay Smooth, reflecting on Michael Jackson’s life, beautifully articulates pretty damn profound concerns:

If you don’t follow Jay Smooth, I can’t recommend him enough.

More Jay on SocImages here, here, here, and here.

And here’s his website, Ill Doctrine.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Eugene Robinson:

Republicans’ outrage, both real and feigned, at Sotomayor’s musings about how her identity as a “wise Latina” might affect her judicial decisions is based on a flawed assumption: that whiteness and maleness are not themselves facets of a distinct identity. Being white and male is seen instead as a neutral condition, the natural order of things. Any “identity” — black, brown, female, gay, whatever — has to be judged against this supposedly “objective” standard.

Thus it is irrelevant if Justice Samuel A. Alito Jr. talks about the impact of his background as the son of Italian immigrants on his rulings — as he did at his confirmation hearings — but unforgivable for Sotomayor to mention that her Puerto Rican family history might be relevant to her work. Thus it is possible for Sen. Jeff Sessions (R-Ala.) to say with a straight face that heritage and experience can have no bearing on a judge’s work, as he posited in his opening remarks yesterday, apparently believing that the white male justices he has voted to confirm were somehow devoid of heritage and bereft of experience.

Stephen Colbert:

If you can’t view the video, there’s a transcript after the jump, thanks to Macon D at Stuff White People Do.

Jay Livingston:

In the Sotomayor confirmation hearings, Republicans have swarmed on Ricci v. DeStefano, the New Haven firefighters case. To hear them tell it, Sotomayor flung the law aside in upholding the lower court decision. She, the majority of the Second Circuit Court, the Federal judge who wrote the original opinion, and the four dissenting Supreme Court justices all based their opinions entirely on a preference for blacks and Hispanics and an animus towards whites. They didn’t consider the law.

By contrast, the five males (four of them white) on the Supreme Court who sided with the white male plaintiffs based their decision wholly and impartially on the law. Their race had nothing to do with it.

The Republican strategy depends on the tendency for privilege to remain invisible.

The transcript after the jump:

(And for those who can’t watch the video, here are the relevant parts of the show’s transcript.)

Stephen Colbert’s THE WORD segment from THE COLBERT REPORT for July 16, 2009:

Nation, I have never let past life experience get in the way of how I approach a situation. For instance, I don’t prejudge if a hot stove will burn my hand….who knows what will happen next time? [Shows burned hand to camera] But listen to what Supreme Court nominee Sonia Sotomayor believes.

[Tape of Sotomayor hearing]

“I can state very simply what I believe, life experiences help the process in the listening and understanding of an argument. . .”

[Cut back to Colbert]

Because of Sotomayor’s obvious “things I have learned” bias, the Supreme Court’s neutrality is in danger! Which brings us to tonight’s “WORD”: NEUTRAL MAN’S BURDEN

Folks, over the past 220 years the vast majority of our Supreme Court judges have been neutral, like Samuel Alito.

[Tape of Samuel Alito’s confirmation hearing. Justice Alito says:]

“When I get a case about discrimination, I have to think about people in my own family who suffered discrimination because of their ethnic background or because of religion or because of gender. And I do take that into account.”

[Cut back to Colbert]

Yes, he takes his life experiences into account, but he does it neutrally! So why is he neutral, and not Sotomayor? It’s because Alito is white.

In America, white is neutral.

Now for years, band-aids only came in only one color…white person. It’s standard “person” color. In fact it is so standard, that when I was a kid, in crayola boxes, it was the color called “flesh.” Now most Americans accept this [points at his own hand] as “neutral” without thinking about it.

And that is why the decisions made by all those white justices were not affected by their experiences; because their life experiences were “neutral.” That led to “neutral” decisions.

For instance, take the Dredd Scott Case. Those justice’s life experience, being white men in pre-Civil War America, some of whom owned slaves, in no way influenced their decision that black people were property. And the personal backgrounds had nothing to do with the all neutral court’s decision that it was legal to send Japanese-Americans to internment camps in 1942. Imagine how the life experience of an Asian judge would have sullied that neutrality!

Now, I am sure that Asians are neutral in Asia, and Africans are neutral in Africa, and Hispanics are neutral in Hispania. But folks, it doesn’t work here!

Now I am not saying, I am not saying that Sotomayor’s life story isn’t compelling. Everyone say how compelling her life story is.

[Run clip of three GOP senators saying how admirable her life story is.]

[Cut to Colbert]

It’s just if that if that compelling, humble, strong and admirable life story in ANY way informs her judgment, she will destroy our nation!

But folks, the thing is, she’s probably going to be confirmed anyway. So the best we can hope is to neutralize her personal background. The way Band-aids did when they reached out to minorities. According to the Southern Poverty Law Center, “After hearing calls to make Band-Aides more inclusive of various skin tones, the company released its shear Band-Aid.”

So in addition to white band-aids, WE NOW HAVE INVISIBLE BAND-AIDS. Problem solved.

The same goes for the court. If you’re a white male like Sam Alito, naturally, everything that happened in your life just helps make you a completely neutral objective person.

But if you’re Sonia Sotomayor…. everything that happened in your life ….SHOULD BE INVISIBLE.

And that’s THE WORD!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Michelle Braun allegedly runs a very large prostitution ring and may be making a deal with the authorities in which she reveals her clients.  The clip from KTLA news below reveals our bizarre, confused relationship with sexuality.  In the clip, reporters suggest that her celebrity clients are likely “shaking in their boots” and “sweating bullets,” have a sort of gleeful disapproval of the whole thing, and yet can’t stop making suggestive remarks: it’s a “juicy” story, Braun is “cozying up to feds,” has a “naughty list” that may be “exposed,” she’s going to tell “all of her dirty little secrets” (that one is used twice).  Of course, you could also just measure the hypocrisy by the on-site reporter’s self-satisfied laugh.

Most of the good stuff is in the first 40 seconds, the remainder is just embarrassingly bad reporting:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Today we think of prunes as something old people eat.  But, as this ad from 1958 reveals, the California Prune Advisory Board hoped to make prunes a favorite with moms and kids.

Text:

Win their hearts with prune tarts

Just yummy, Mummy!  A delicious, healthy way to satisfy that yearning for sweets.  Wonderful California prunes are fairly bursting with energy, iron, vitamins and minerals.

To make delicious, decorative prune tarts just use your favorite prune whip recipe.  Pour into tart shells and top with whole prunes, stuffed with almonds.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jason S. sent in this (pretty hilarious) three-minute “ad” for Zima.  While modern motherhood takes many different forms, the ad is a great illustration of one stereotype of the modern mother:

So, according to the ad, moms…

1. …are middle class. She and her husband can afford a nice, new minivan.

2. …provide their children with active social and educational lives. Since they live in the suburbs, she spends a lot of time shuttling them from place to place.

3. …are frazzled. Likely a full time wage worker and the primary care taker for the children, the condition of the inside of the minivan suggests that she does not have time to clean or organize her family’s life.

4. …feed their kids fast food (french fries) because, being overwhelmed, she doesn’t have time to feed them what she’d thinks they should eat.

5. …have husbands who still take on the masculine jobs but, being white collar workers, no longer have the skill to effectively perform them.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.