Cross-posted at Ms.
It’s time for a round-up of all the reader submissions illustrating the annoying habit of having products and products-for-women. The phenomenon illustrates the way we continue to think of men as people and women as women, thereby centering men and men’s lives as “normal” and women’s as “special” (and not in a good way).
Anti-Monkey Butt Powder and Lady Anti-Monkey Butt Powder, sent in by Jennifer N.:
Alexander is a “little kid,” Isabella is a “little girl” (thanks Heather F.!):
Snippet from a consumer survey taken by Alison M.:
SMBC t-shirt order page, sent in by Mordy O.:
At REI, Jackie H. noticed, there are “road bikes,” “mountain bikes,” “recreational bikes,” “urban and commuting bikes,” and… “women’s bikes”:
And no men = people, women = women round-up would be complete without a sports website. As Amy H. says: “Basketball, Running, Soccer, Football, Baseball, Training, Women. Sigh.”
For more, see an earlier round up of the neutral male and our posts on the Body Worlds exhibit, “regular” t-shirts and women’s t-shirts, scientists and female scientists, Best Buy assumes customers are male, stick figures are stick figures who parent, default avatars.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 124
Anthony Tantillo — January 12, 2012
Is there a non-gendered term for a woman's t-shirt? And by woman's t-shirt, I mean the ones that are tailored to accommodate for boobs.
Paige — January 12, 2012
Okay, some of these are reasonable examples.
But have you never purchased a shirt online?! Shouldn't we be glad that a Science shirt comes in womens sizes and cuts? They're DIFFERENT SIZES. Often they're totally different shirts that things are printed on because they are cut for curves and are usually a more flattering/clingy cut. This is every tshirt site on the internet!
Same with womens bikes... some bikes are built or configured differently for the way women are shapes. Some have the angled bar at the top, some are just sized for smaller people. In fact, the site does a very good job of explaining WHY they're called 'womens' by explaining that it's for 'typical' women with X proportions rather than just showing a hot pink bike For the Ladiez.
Men and women ARE physically different! We are shaped and proportioned differently on average. That doesn't mean we get different 'monkey butt', or need a book about a girl being about a girl and not a kid, but it makes sizing of clothing and equipment reasonable. I'm just confused by why these 2 examples are bad when really they're examples of positive associations - women and science and women with non pink/purple sporting equipment including bikes that might be considered more "manly" like mountain biking.
nmlop — January 12, 2012
Awesome post! I love how these round-ups show how systemic this sort of thing is.
The bike one didn't seem like the strongest example to me... I think the original construction of bike vs. women's bike is an example, but now there's not another consistent way to describe that shape bike frame. Maybe I'm mistaken? Bike people please correct me if so! The site could say "bike designed to be more easily ridden in a skirt" (which is why I own such a bike, and as far as I know is the main reason for that frame shape) and then any skirt-wearing individuals would feel welcome. It just doesn't seem quite the same to me as the T-shirt example above, where it would make way more sense to have "men's shirts" and "women's shirts." (Though of course, some men would fit the "women's" shirts better and some women would fit the "men's" shirts better, it would be an improvement!)
Ryan Farrell — January 12, 2012
I'd just like to comment on SMBC. They are an incredibly progressive comic and regularly challenge gender (as well as any other societal) norms.
As someone who has had to order and sell tshirts (for my university radio station) I can assure you their listing of products was put that way because of the tshirt printer/distributor's stock is labeled as such. the regular sizes being a square t-cut shirt, the women's being form fitting for a woman's natural form, and notice they don't have an option for a male t-shirt that would be fitted to the male form. In fact, if you want to look at this in isolation, it is men who are being slighted the opportunity to purchase a shirt fitted to the male physique. but in reality it's about market supply and consumer demand. to go further this represents another assumed standard, that men don't want to wear fitted t-shirts.
all the other gripes in this article are totally valid.
missdisco — January 12, 2012
I'm slightly reassured that the only difference between the play clubhouse and girls club playhouse is that it's pink, they haven't changed it's function for girls.
Zach — January 12, 2012
Hey, I'm the dude selling the "science" t-shirts. The reason we only have lady sizes is because we sold out of dude sizes 2 days ago. Unisex shirts tend to be more popular because our audience skews male and because everyone wears unisex. We only have lady sizes right now because we're waiting to restock man sizes.
Jakalope — January 12, 2012
Wait, so, if the shirt isn't cut for a womanly figure then it must be fore a man, since unisex shirts don't exist? A few of these are pretty good examples, but some seem to forget that "for men" != "unisex"
I agree what people are saying on the "Women" bike too. Many of those bikes could be seen as unisex, while a special model was made for someone with more womanly body proportions. They're offered in "Road", "Mountain", "Hybrid", and "Comfort", so it's more like a category specifically for womanly builds with many options within.
The same applies to the Adidas site, where they can offer by sport or a separate section for women sizes. The other sections have woman-fitted products listed in them, so it's not a male-only section of the site.
No — January 12, 2012
How dare companies produce products that recognize the difference between men and women!
It has nothing to do with the fact women frequently use "normal" products whereas men rarely use female specific products, obviously. It's sexism plain and simple!
Great article, definitely won't ever read this site again.
Meg_maureen — January 12, 2012
Women's bikes are genuinely different from men's bikes in that they tend to be built for longer legs and shorter torsos. They don't belong in the same category as the rest of these items
Paige — January 12, 2012
Can we get at the real issue with this post? What in the WORLD is Monkey Butt?!!?
anonymous — January 12, 2012
Yay! I'd be inclined to do away with "normal, regular" and "women's, ladies" and the like. There just isn't one "normal" or "regular" anymore. Between races between sexes--we've become blurry. The more those making products, offering services etc, realize that, the better off we'll be.
forsythia — January 12, 2012
The difference between Lady's anti monkeybutt and antimonkeybutt is an important one:
Anti-monkeybutt is not just for boy butts but for general usage (shoes, shin and arm guards, etc.). The women's product is for lady butts because it does not contain talc - very specific to girl parts, that.
The other product is everything but lady butts.
Hey bike industry, we aren’t Barbie dolls | Taking the Lane — January 12, 2012
[...] excellent blog Sociological Images today pointed out a number of spot-on examples of ways companies assume that men are their standard market, but label products marketed to women as such. For example, you can often choose between a small [...]
Anna-Lena Dubé Fuller — January 13, 2012
Am I the only one disturbed by the book for the girl with the tag line 'Just how big can a little girl dream?' is illustrated with what appears to be a perfume bottle and a(n engagement) ring? According to the description on Amazon the book actually sounds awesome as it includes references to a real female astronaut and Rosa Parks among others. But the cover!!!
Andrew — January 13, 2012
I see two very different things happening among the images presented above, but their misleading juxtaposition has the effect of erasing the distinction.
On the one hand, you have the products that are essentially identical to the ungendered "default" version - like the butt powder and the plastic house - being dressed up in feminine drag and marketed as something separate. But on the other, you have products that are generally unisex - bicycles, t-shirts, sporting equipment - that also offer options designed with greater consideration of details specific to the female body.
While I agree that the language could take greater care to avoid constructing male as the "default gender," I don't think we should equate a bicycle that better accommodates the average woman's proportions with a thing that has merely been perfumed or painted pink. The former is a potentially helpful, if problematic, matter of design, whereas the latter is purely a contrivance of marketing that offers no benefit to the consumer.
I also can't help but mention that this site frequently notes, with amusement, "Men's" versions of products that assume female as the default gender. Not just the obvious skin and haircare products, but also things like dolls (which at some point we started calling "action figures") and purses (I've lost track of what the masculine euphemism du jour is). Consumerism thrives on maximizing specificity, so that generally interchangeable products are made to seem less so at every opportunity. The environmental and economic consequences of that are no less of a threat to our well-being than the gender concerns, but it's much sexier to talk about sex.
unequivocal — January 13, 2012
Thanks Lisa for another insightful post!
Thankfully some people dare to turn this around, e.g. http://www.lua.org/pil/ where the programmer is always referred to as 'she'.
By the way, Disqus should *really* do something about their default avatar. Even though it's possible to change the default avatar for a website: http://blog.disqus.com/post/205270243/set-a-default-avatar-for-your-site (pretty please?) it still boggles the mind why they default to the lantern-jawed bloke.
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the_apricot — January 13, 2012
It's incorrect to assume that men's t-shirts are "normal" and can be worn by anyone. I'm a woman who orders t-shirts in "normal" sizes because women's t-shirts run too small, and I find that sometimes they're unisex and sometimes they're really men's sizes - made to flatter a broad-shouldered, narrow-hipped body shape that's much more common among men - and companies generally don't distinguish between the two.
Once, in order to participate in a science demonstration group, I was required to wear the organization's t-shirt which was offered only in "normal" sizes. When my t-shirt arrived, it was obviously cut for a man - wide shoulders, large armholes and sleeves, extra length without being wide enough to accommodate a woman's hips. I'm not particularly vain or fussy about my appearance, but I couldn't have worn this in public. Fortunately I have a sewing machine and was able to fix it quickly.
Lissa — January 15, 2012
wow, thanks for the great article. Are there people/companies that do get this right? I'm disheartened by this article and would love to see an example of male != norm marketing.
Meg Backus — January 18, 2012
People vs. women in speech: I'm a public librarian in a small town and just overheard an exchange where a library staff member (female) greeted a familiar patron (male) asking "How's [your dog]?" The man answered "He hates people!... He likes ladies, but he hates men."
Chenk Johnson — March 12, 2012
This post just illustrates the clear discrimination happening in society today.
Women get shirts that fit their body shape snugly (designed specifically with them in mind), women get products specially designed to sell to them (ie: the company is going out of it's way and spending extra money to design special packages in an attempt to appeal to them).
And note, even BIKES, BIKES of all things! Women get an ENTIRE SELECTION of bikes devoted to suiting their particular anatomy. Where is the men's section on that Adidas page? Where are my custom fitted bikes with specially designed seats and specially designed frames to suit MY anatomy?
Just awful.
Chenk Johnson — March 12, 2012
I didn't even see the book!
So we have to rewrite a whole book with a male main character specifically so there can be a female version too?
What is this?
Write your own female book! There doesn't need to be a girl version of everything!
And the clubhouse too, so there needs to be a special pink version because the normal version is not good enough for girls?
They need one that isn't "boy colored" (aka the DEFAULT version!), whatever that means.
Why are parents teaching their little girls that they need to have pink versions of everything? It just isn't right.
When men finally realize the subjugation they are facing, there will be an awful backlash of specialized men's products, and maybe then the world can be fair between the genders.
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