Archive: Jan 2012

Los Angeles Meet Up:

Plan ahead! We’ve scheduled a SocImages Meet Up for March.  Please join us The Escondite (downtown L.A.) on Sunday, March 4th.  All ages.  Food and drink.  Great company guaranteed.

(P.S.: If you’re in Boston, I’ll be visiting Harvard and Boston University at the end of March. Will try to schedule a meet up then as well.)

SocImages News:

Amanda Jungels has put together a fantastic SocImages Course Guide for Sexuality and Society.  Check out all of our Course Guides here.

We’re having great fun with our Pinterest account; our collection of sexy toy makeovers showed up as a slideshow at the Huffington Post.  We’ve also added two new boards:

• what color is flesh?
• sexualized/gendered food

A super big “thank you” to Ron Anderson!  Dr. Anderson notified us that he nominated us for the ASA Section on Communication and Information Technologies Public Sociology Award.

We’re in Portuguese!  Thanks to Dr. Claudio Cordovil, some of our posts are appearing at the University of Brazil’s Conhecimento Prudente.

I think this is our first appearance as a source on Wikipedia… on the page about the online game, Evony… of all things.

Are you on Google Plus? So are we!

Authors and Contributors in the News:

Contributor Philip Cohen was discussed in an NPR story about using Google searches as data.

I was quoted in an NPR story about photographer Shelby Lee Adams’ portrayal of Appalachia and I enjoyed a few fun minutes on air with CKNW’s Bill Good talking about the recent trend of sexualizing toys for young girls.

Best of January

Our hard-working intern, Norma Morella, collected the stuff ya’ll liked best from this month.  Here’s what she found:

• Heather Cromarty, The Marilyn Meme
• Lisa Wade, Beauty and the New Lego Line
• Caroline Heldman, Voter Suppression: The New Disenfranchisement
• Jason Eastman, Newt Racism: The Racially-Coded Language of Presidential Candidates
• Lisa Wade, Income Ineqaulity is Bad for Society
• Gwen Sharp, National Geographic Genders Animal Sexuality
• Sarah Wanenchak, Disabled Bodies and Ablest Acceptance
• Gwen Sharp, Fotoshop by Adobé
• Lisa Wade, 125 Years of Holding Women Responsible for Laundry
• Lisa Wade, Mariah Careys All I Want for Christmas Is You: 1994 vs 2011

Social Media ‘n’ Stuff:

Finally, this is your monthly reminder that SocImages is on Twitter, Facebook, Google+, and Pinterest.  Gwen and I and most of the team are also on twitter:

• @lisadwade
• @gwensharpnv
• @familyunequal
• @carolineheldman
• @jaylivingston
• @wendyphd

You might have heard that, after the birth of his daughter with Beyonce Knowles in January, Jay-Z has sworn off calling women “bitches.”His change of heart is illustrative of a trend among fathers documented by sociologists Emily Shafer and Neil Malhotra.  Their article measured the effect of a new baby’s sex on a parent’s gender ideology.  Their findings?  Men’s support for traditional gender roles weakens after they have a daughter; no similar result was documented for new mothers.

This first graph shows the average change in fathers’ attitudes before and after having a daughter and a son. The authors note that both men who have daughters (solid grey line) and those who have sons (black dotted line) show a decrease in support for traditional gender roles, but that men who have daughters show a much more steep decline in support.

This second graph shows the average change in mothers’ attitudes. Notice that mothers start off with a much lower average level of support for traditional gender roles than fathers and appears to decrease over time.  These changes, though, are not statistically significant. So this study offers no evidence mothers’ ideologies change the way fathers’ do.

Jay-Z, then, may be experiencing what a lot of fathers experience: a change in their thinking about women inspired by looking into the eyes of their own baby daughter.

Cite: Shafer, Emily and Neil Malhotra. 2011. The Effect of a Child’s Sex on Support for Traditional Gender Roles. Social Forces 50, 1: 209-222.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted in Portuguese at Conhecimento Prudente.

Philippa brought our attention to a recent ad campaign by the Egg Farmers of Ontario, an organization that promotes Ontario’s egg industry. The campaign, titled Who Made Your Eggs Today?, draws the consumer’s attention to the families engaged in producing Canada’s eggs. The images and videos focus on an idealized image of family farms, emphasizing tradition, family togetherness, and a connection to the land:

But as Philippa pointed out, there’s something noticeably absent here: the chickens themselves. There’s quite a bit of talk about chickens — how much the farmers enjoy working with them, how amazing it is that they produce an egg nearly every day, what they eat, and so on — but I didn’t see a single chicken in any of the videos listed on the Farm Families page. (Though videos on later years include brief shots of chickens.)

This ad campaign seems to provide transparency into how food is produced; we get to see into the lives of actual egg producers in Ontario, and hear them speak about their lives and the process that brings eggs to the consumer. And for those of us concerned about how the conditions under which our food is produced, this is an important step, as most consumers have little or no direct experience with farming or the lives of people who raise food. The appeal of farmers’ markets , community-based agriculture, and other alternative food distribution outlets is not just the idea of getting environmentally sustainable produce, but also making a connection to a specific producer, and often a desire to support small-scale family farmers.

But the insight into the egg supply chain offered here is selective.  What is carefully avoided in the videos is any discussion of how the hens are treated. We never quite see into the barns to see how the chickens are housed; we don’t hear whether artificial lighting and other techniques are used to boost egg production in ways that cause physical stress to the hens; we don’t know anything at all, in fact, about the chickens.

We enter the story when the eggs have been separated from layers’ housing; we see clean, pretty eggs moving along on mechanized belts or being carefully placed into cartons by hand; our attention as consumers is directed to the people running the farms and away from discussions of the animals or larger concerns about sustainability. As Philippa says, “in giving the egg farmers a public face, the campaign is actually distancing the public from the product they are promoting.”

Also check out our post about Nathan Meltz’s artwork highlighting modern food production, including his Chicken Coup video.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Originally posted at Religion Bulletin.

Now that Denver has fallen out of the playoffs, I want to write an homage to a figure I, like so many others, find fascinating: Broncos quarterback Tim Tebow.  Carter Turner over at Religion Dispatches has suggested that the “real reason” for “Tebow fever” was the theological investment that atheists and theists alike had in watching Tebow succeed or fail.  I think that’s absolutely right: Tebow’s body became a sort of theological battleground for broader religious and cultural forces.  But I also think there’s an even more elementary reason, one that becomes apparent when we think about Tebow not just as a proxy for doctrine, but as a particular religious body.

Feminism, poststructuralism, and decolonial studies in the humanities have made scholars more and more aware of the importance of bodies.  Whereas the logocentric western tradition focused on words — the creations of the intellect — 21st century global scholarship sees words as a secondary function of embodiment.  In religious studies, scholars such as Talal Asad, Kimerer LaMothe, and Saba Mahmood have called on us to explore how bodies, through practices, are constituted as religious subjects.  Bodies become religious through performance, through embodied exercises that, through repetition, inscribe us with the modalities of a religious “ethics.”  But embodiment is more than just practices.  I here want to suggest a different direction for understanding the relationship between religion and bodies.

Here’s something I often ask my students to do: Look at this body.  How does religion converge on this body?

Let me tell you what I see, using my own bodily practice, martial arts, as a lens.  This is a body I would not want to fight.  It’s not just about dense muscle lines, the sheer evidence of physical strength, reach, and an intricately arranged posing that suggests bodily self-awareness and sharp muscular intelligence.  This body is compelling.  It draws the eye.  You want to watch it.

This is more dangerous than physical strength — the kind of strength you build on the bench press or the curl.  It’s a “presence.”  The kind of strength that stops bodies in their tracks without landing a punch.  And the kind of strength that draws allies, that rewrites the broader bodily landscape on which conflict happens.  This body has what we might call, following Max Weber, “charisma.”

This way of looking at bodies helps us think again about a fact that has become dramatically apparent in the past two years: Tebow is fascinating.  People love to talk about him, love to love him, love to hate him.  Tebow fever didn’t just happen.  It was and is something is felt–viscerally–by millions of bodies around the world.

On the one hand, Tebow is a leader–an emblematic body — for millions of Christians who see in him a dignification of their faith.  Faith here is not an abstract personal belief.  It is an identity formation, an Us.  Tebow is the champion of a certain Christian Us, an embodiment of values and a leader who rallies the believers.  As a champion, he doesn’t win through debate, he wins through charisma.  He is a hero, resplendent on the battlefield.

At the same time, Tebow is fascinating to other groups — to other bodies — that are frustrated with or skeptical of the Christian Us — and particularly the Christian Us that has managed to insinuate itself into the corridors of power in America through one (but only one) of its instantiations, the Christian Right, a major driver in contemporary Republican politics.  These bodies, as Turner pointed out, are interested in Tebow’s failure, the fall of the enemy’s flag.

My argument, however, is this: this profile of the divergent responses to the nexus of religious and cultural forces that converge on the image of Tebow’s body would be irrelevant and unread if Tim Tebow were a schlub–a homely, uninteresting, modest body, the kind of body that bus drivers drive past at the bus stop.  It is also an open question to me how we would be responding to Tebow if he were not a white body.  Those who want to challenge Tebow, to fight Tebow, to talk about Tebow are drawn in by the seductions of this image–the power of Tebow’s body — no less than those who are so ardently admiring of Tebow that criticism of him becomes a political rallying cry.  Tebow’s body is a magnetic body, a charismatic body.  It bends other bodies towards it–in both positive and critical ways.

This, then, is one of the main ways that religion happens — how identities, beliefs, and affects form and fuse: not through the advance of doctrine, but through the magnetism of religious bodies.

Thanks to William Eric Pedersen for talking this post out with me and pointing me in the direction of the unanswered question on race.

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Donovan O. Schaefer is an adjunct instructor in the Department of Religious Studies at Le Moyne College. His interests involve the relationship between religion, bodies, and emotion. In his dissertation, Animal Religion: Evolution, Affect, and Radical Embodiment, he argues for understanding religion in terms of a set of affective bodily practices that are shared by human and non-human animals.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Here’s a fun one for our series on the social construction of flavor!

See also:

• Whiskey Toothpaste
• Ice Cucumber Pepsi
• Ham and Jelly, together at last
• 7-Up and Milk

And the list wouldn’t be complete without our Jell-O posts:

• Celery-, Tomato-, Mixed Vegetable-, and Italian-Flavored Jell-O
• Meat-Flavored Jell-O

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this 8 1/2 minute talk, sent in by Dmitriy T.M., AJ Jacobs recounts his efforts to perfectly follow every single piece of health advice he encountered.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In “Portraying Tiger Woods: Characterizations of a ‘Black’ Athlete in a ‘White’ Sport,” Andrew Billings discusses how race plays a role in sports commentators’ evaluations of golfers, and particularly in how they describe and comment upon Tiger Woods. A content analysis of 37.5 hours of coverage of golf tournaments between April and August of 2001 by CBS, NBC, and ABC, during which 2,989 evaluative comments occurred, revealed patterns in how sportscasters described Tiger Woods compared to other golfers. When he was losing, Woods was more likely than other golfers in the same position to be described as lacking composure or concentration, of “self-destructing,” and of lacking control over his emotions. Overall, Billings found that the types of language other students have found to be applied to Black athletes were applied to Woods only when he was losing. When he was doing well, commentators did not significantly stereotype Woods.

The study is interesting in light of a video sent in by Jason Eastman. This Wall Street Journal segment discusses the results of a study that investigated how media depictions of college quarterbacks’ performances. A recent study published in the Academic of Management Journal found that media coverage rarely gave African American quarterbacks credit for leadership. When their teams do well, it is because of their natural athletic talent; when they do poorly, it is lack of leadership — blame not equally placed on White quarterbacks when their teams do poorly. So Blacks are blamed more for losses but get less credit for successes — an outcome of stereotyping that has disturbing implications for hiring and promotion in the workplace (sorry for the ad):

Full cites:

Andrew Billings. 2003. “Portraying Tiger Woods: Characterizations of a ‘Black’ Athlete in a ‘White’ Sport.” The Howard Journal of Communications 14: 29-37.

Andrew Carton and Ashleigh Shelby Rosette. 2011. “Explaining Bias against Black Leaders: Integrating Theory on Information Processing and Goal-Based Stereotyping.” Academy of Management Journal 54: 1141-1158.

After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO “fanatic,” David Pickett, on a series of posts about gender and the history of LEGO.  In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its semi-viral way around the internet (1980-1982).  As with the original, these are evidence that advertising doesn’t have to reproduce the idea of “opposite sexes”:

Thanks to Moose Greebles and his Photostream.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.