Archive: 2011

A couple of years ago I posted a segment from Sesame Street featuring Jesse Jackson leading kids in a chant of “I am somebody,” including the lines “I may be poor” and “I maybe on welfare.” I wrote about the changes in public discourse about welfare since the 1970s, and how surprising the segment seems now.

Aliyah C. sent in two more Sesame Street videos that illustrate changing norms, particularly regarding what we think it’s acceptable to expose children to. In both cases, a woman is breastfeeding her child in public (in the first case, openly; in the second, covered by a blanket) and explains to an onlooker that the baby is drinking milk from her breast:

Despite the fact that breastfeeding is widely hailed now as the ideal method of feeding babies, Aliyah said it was hard for her to imagine the topic being treated so casually on a children’s show now, or a woman using the word “breast” on Sesame Street without the show facing a lot of outrage.

Academic disciplines sometimes seem isolated from each other.  Like seems to speak to like.  This, it is sometimes worried, may lead to stultifying agreement within fields. Meanwhile, each field solves the same problem in different ways, unbeknownst to the next.

It simply isn’t true, it turns out, that scholars don’t cite research in other fields.  Nor do all fields have the same level of insularity.  Illustrating this is the network map below, featured by the Chronicle of Higher Education.  The connections between disciplines represent how often academic articles published by scholars in each field link to other fields.  The results are pretty interesting:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The chart below summarizes the position on 12 rights for gay, lesbian, and bisexual Americans held by Barack Obama and 12 candidates for the Republican Presidential Election:

Data collected by Ned Flaherty for Marriage Equality USA.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

Do Democrats and Republicans have a similar lack of respect for science?  Alex Berezow seems to think so.  The title of his op-ed in USA Today is “GOP might be anti-science, but so are Democrats.”

I hope that others will point out the false equivalence.  For evidence of  Democrats’ anti-science, Berezow cites mostly fringe groups like PETA, which objects to scientific research on animals, and fringe issues like vaccination.  According to Berezow, many people who oppose vaccination are Democrats.  True perhaps, but these positions are held by only a small minority of Democratic voters.  And neither of these positions has been espoused by any of the party leaders.*

Compare that to Republican anti-science.  Most of the leading GOP presidential hopefuls, now and in the previous election, have voiced their skepticism on evolution and global warming.  Only Huntsman and Romney have hinted that they agree with the near–unanimous opinions of scientists in these fields.

Maybe the candidates take these anti-science positions because the people whose votes they want – the GOP faithful – also reject the scientific consensus.

Here are the results of a recent Gallup poll that asked which position  “Comes closest to your views.”

• God created human beings pretty much in their present form at one time within the last 10 000 years or so
• Human beings have developed over millions of years from less advanced forms of life, but God had no part in this process
• Human beings have developed over millions of years from less advanced forms of life, but God guided this process

Half of all Republicans think that humans have been around for only 10,000 years.

The Republican base is also much more dubious about global warming than are Democrats.

The graph goes only to 2008, and beliefs about global warming since then Americans’ have become somewhat more skeptical about the issue, but I am certain that Republicans are still well above Democrats on the chart.

As for the anti-vaccine crowd, Berezow sees them as mostly Prius-driving, organic-vegan liberals.    Maybe so.  I have a scientist friend whose son runs an organic food co-op, and she is furious at his decision not to have his kids (her grandchildren) vaccinated.  (FWIW, she drives a Prius.)  But is there more systematic evidence of this liberal/anti-vaccine connection?  Here’s Berezow’s proof.

…a public health official once noted that rates of vaccine non-compliance tend to be higher in places where Whole Foods is popular — and 89% of Whole Foods stores are located in counties that favored Barack Obama in 2008… With the exception of Alaska, the states with the highest rates of vaccine refusal for kindergarteners are Washington, Vermont and Oregon — three of the most progressive states in the country.

Areas with Whole Foods have both more vaccine skeptics and more Obama voters.  The thread of the logic is a bit thin (how big a difference is “tends to be higher”?), and it runs the risk of the ecological fallacy.  But it sounded right to me – my friend’s son lives in Vermont – and 75% (three states out of four) is pretty impressive evidence.

But there are 46 other states plus DC, and I wondered if they too followed the pattern.   So I looked up the CDC data on the  percentages of vaccination refusal for non-medical reasons in each state (here).  I also got data on how Democratic the state was – the margin of victory or loss for Obama in 2008.**

Sure enough, the top three — Washington, Vermont, and Oregon — are all on the Obama side of the line, though it’s worth noting that in Washington, vaccine exemption was as common in the conservative eastern part of the state (near Idaho, which also has a high exemption rate and was strongly for McCain) as it was in the more liberal western counties.   And of the states with 3% or more taking non-medical exemptions from vaccination, eight were for Obama, four for McCain. But overall, the correlation (r = 0.12) is not overwhelming.   And even in the most anti-vaccine, pro-Whole Foods states like Washington and Vermont, nearly 95% of parent s had their kindergartners vaccinated.  That’s hardly convincing evidence that Democrats are anti-science.   Compare that with the 50% of Republicans (and 75% of their presidential hopefuls) who think evolution is a hoax or at best “just a theory.”

———————

*Berezow notes that seven Democratic senators (and one Republican) wrote a letter to the FDA “threatening to halt approval of a genetically modified salmon.”  But he implies that their position had more to do with money than anti-science.  They were from the salmony Northwest, while the company seeking approval is in Massachusetts.

** The CDC had no data for Arizona, Colorado, New Hampshire, Minnesota, and Wyoming.

Bare Escentuals, a cosmetics company specializing in mineral makeup, has a new ad campaign that hinges upon how it found “the world’s most beautiful women…without ever seeing their faces.” Models and actresses showed up at the casting call and filled out questionnaires about themselves, which were given to Bare Escentuals. The company then cast the campaign solely on the basis of the questionnaires, choosing models not for their looks but for their “inner beauty,” posting a series of videos about the women on their website:

The campaign uses its selection process as a touchstone for all its taglines, pitting “pretty” against “beauty”: “Pretty can turn heads…beauty can change the whole world.” The commercials and print ads showcase the selected models in their daily lives: We see Lauren, a volunteer firefighter, hoisting a water hose from the ladder truck; we learn that Keri enjoys skateboarding and learned Farsi to communicate with her in-laws. This is meant to let us see the model meeting the company’s definition of beautiful by being themselves.

On its face this seems a logical, even praise-worthy, response to the constant barrage of unrealistic messages hurled at women every day about what appearance they should aspire to. But in so doing, the campaign commodifies women’s inner lives in addition to their beauty. Viewers are asked to reward the company for putting the models’ personalities on display; we’re expected to judge the models, albeit positively, for going above and beyond the model call of duty — she’s a volunteer firefigher! she has a sword collection! she blogs! By parading the inner (and formerly private) lives of the models for profit, the company appears to be showing us “real” women instead of the professional beauties that they are.

The customer takeaway is supposed to be that Bare Escentuals, more than other companies, recognizes that beauty comes from within. But the net effect is that we are shown how “being oneself” is now subject to standards of beauty. The same labor that has always gone into looking attractive — the labor that models have professionalized and monetized (smiling, appearing natural in front of the camera, speaking the company line) — is now applied to “being yourself,” which has been turned into a field of commodified emotional labor.

———-

Autumn Whitefield-Madrano writes at The Beheld, a blog exploring the role of beauty and personal appearance in our lives through essays, cultural analysis, long-form interviews, and more.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Recently, Elizabeth Warren — Harvard Law professor and Massachusetts Senate candidate — was filmed discussing arguments that efforts to raise taxes on extremely high income earners is “class warfare,” an increasingly common refrain. She responds to this line of argument by questioning the individualist narrative of wealth — that is, that people who are rich did it all on their own, and thus owe nothing to society. As she points out, taxpayer-funded infrastructure and services — from highways to law enforcement to widely-available education — are essential elements of such financial success stories. But current discourse about wealth and taxes obscures the social nature of wealth creation, portraying taxation as unfair taking rather than a fair return on the public’s investment:

Transcript after the jump.

more...

Everyone says that they want an economic recovery.  So, why don’t we have one?  Most surveys of business people tell the same story: there is no recovery because business owners are unwilling to hire and they are unwilling to hire because people are not spending.

So, why aren’t people spending?  One reason is that many people are unemployed.  Another reason, one that business leaders doesn’t like to discuss, is that business has been boosting its profits by cutting worker pay.  And not just for the less educated who are said to be the unfortunate victims of technology and globalization.  Rather, as the chart below shows, for workers in almost all educational categories.

The average earnings of workers in almost all educational categories declined between 2000 and 2010.  Talk about a lost decade for working people!  Only those with an MD, JD, MBA or PhD enjoyed a real increase over the period, and those workers make up only 3% of the workforce.

The average earnings of college graduates, 19.5% of the workforce, declined (adjusted for inflation) by approximately 8%.  Interestingly, the average earnings of high school graduates, 30.7% of the workforce, actually suffered a smaller decline.

These numbers make clear that the solution to our economic problems is not more education.  Even those with Masters Degrees lost money on average.  Recovery will require real structural change in the way our economy operates.

Yesterday NPR reported that Wisconsin is considering repealing its ban on margarine in private businesses and public buildings. What is that all about!? This old post offers some great historical context.

—————————

Grass fed cows tend to produce milk that, when made into butter, has a slightly yellow color.  When margarine was invented as a butter substitute and they began producing it for U.S. consumption in the late 1880s, one marketing problem was its color.  The vegetable-based product has a clear, white-ish color and looks something like lard; many people found it unappetizing.  So the margarine people wanted to dye margarine yellow.

The dairy industry rightly saw margarine as a threat and they lobbied politicians both to outright ban margarine or to ban dying it to look like butter.  The federal government imposed a two cent per pound tax on the product in The Margarine Act of 1886 (the tax was quintupled in 1902).  Many states, especially dairy states, made dying margarine illegal (e.g., New York, New Jersey, and Maryland).  By 1902, “32 states and 80% of the U.S. population lived under margarine color bans.”

The ad below is for “Golden Yellow” margarine and specifies that it is “ready to spread” in 26 states (more text transcribed below):

In some states, margarine manufacturers would sell margarine in plastic bags with a small bead of dye that the buyer had to knead into the spread (“Color-Kwik bags”).  This practice continued through World War II. If you judge by this ad, it was quite a good time:

Over time, as supply and demand for butter and margarine ebbed and flowed alongside federal rules and penalizing taxes on margarine, the popularity of each ebbed and flowed too.  Then, in 1950, margarine was apparently the “the talk of the country” and President Truman put an end to the oppression of margarine, in part because the National Association of Margarine Manufacturers had begun to build enough power to compete with dairy associations.  Wisconsin, the cheese state, was the last anti-margarine state hold out (till 1967), but it continued to forbid margarine in public places (unless requested; as of Sept. 2011).

By 1957, sales of margarine exceeded those of butter. Margarine still outsells butter today. And, in a bizarre reversal, butter manufacturers now regularly dye butter yellow.

—————————

All that said, here is an excerpt from Audre Lorde’s The Uses of the Erotic in which she uses the bead of dye in the bag of margarine as a metaphor for sexuality:

During World War II, we bought sealed plastic packets of white, uncolored margarine, with a tiny, intense pellet of yellow colloring perched like a topaz just inside the clear skin of the bag.  We would leave the margarine out for a while to soften, and then we would pinch the little pellet to break it inside the bag, releasing the rich yellowness into the soft pale mass of margarine.  Then taking it carefully between our fingers, we would knead it gently back and forth, over and over, until the color had spread throughout the whole pound bag of margarine, thoroughly coloring it.

I find the erotic such a kernel within myself.  When released from its intense and constrained pellet, it flows through and colors my life with a kind of energy that heightens and sensitizes and strengthens all my experience.

Sources: Vintage Ads, Found in Mom’s Basement, Britannica, Margarine.org, and FoodReference.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.