We’ve posted in the past about how cigarettes have been marketed to women: as ways to lose weight, a form of personal liberation (more examples of this marketing theme here and here) as a way to calm down stressed moms, and doctor-approved methods of clearing up skin problems.
A while back Emily M. sent us a link to an article at the Onion A.V. Club that shows how men have been portrayed in cigarette ads. They provide a nice comparison to female-oriented marketing campaigns.
A recurring theme is that of a men as rugged individualists who go out and explore wild, remote, presumably dangerous places on their own. The Marlboro Man is the most familiar example, but Camel’s “where a man belongs” campaign also stressed this image:
Another major theme we see is cigarettes as facilitators of male bonding:
Other times we see men smoking as they do Really Intense Work:
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.