We’ve posted in the past about how cigarettes have been marketed to women: as ways to lose weight, a form of personal liberation (more examples of this marketing theme here and here) as a way to calm down stressed moms, and doctor-approved methods of clearing up skin problems.
A while back Emily M. sent us a link to an article at the Onion A.V. Club that shows how men have been portrayed in cigarette ads. They provide a nice comparison to female-oriented marketing campaigns.
A recurring theme is that of a men as rugged individualists who go out and explore wild, remote, presumably dangerous places on their own. The Marlboro Man is the most familiar example, but Camel’s “where a man belongs” campaign also stressed this image:
Another major theme we see is cigarettes as facilitators of male bonding:
Other times we see men smoking as they do Really Intense Work:
Also see our post on Tiparillo cigarettes as a way to get hot women and Skoal use as male bonding that will get you out of a speeding ticket.Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Fernando — August 24, 2009
Camel dude has some sort of facial paralysis, even when rafting he is unable to pull off another expression.
Deaf Indian Muslim Anarchist — August 24, 2009
It's also interesting that only a WHITE male is used in those adverts. I guess it doesn't apply to Black, Asian, Latino or Middle Eastern guys. Shoot!
Craig — August 24, 2009
I especially like the guy who is just too beat to even think about crossing the rest of that bridge without a smoke break.
Penny — August 24, 2009
Isn't the Salem Spirit brand (and the ad for it here) aimed at women?
opminded — August 24, 2009
Cigarette ads are highly targeted. There were many, many, many cigarette ads featuring Blacks.
The Storytelling of Cigarette Brands « Globalhue — September 1, 2009
[...] Storytelling of Cigarette Brands Sociological Images includes a great compendium of cigarette ads targeted at men and women. For women, cigarettes have [...]
Maedchenmannschaft » Blog Archive » Reproduktion von hegemonialer Männlichkeit in Zigarettenwerbung — May 17, 2010
[...] sociological images (wo es noch mehr Bilder zu sehen gibt) schreibt die Autorin Gwen [...]