“Pink is for Girls” (found at Vintage Ads):
Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink. Pink.
That is all.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 26
Dangger — May 26, 2009
Well, there you have it. It is rare to find straightforward slogans like this.
Original Will — May 26, 2009
Someone else named Will seems to be using my name in the comments, so I'll just be Original Will from now on.
Anyway, I'd just like to go ahead and predict some of the comments you might see on this post...
"Geez, what's so bad about pink anyway? All these (many, many) examples are saying is that certain girls might happen to like pink, how is that sexist? Why do you people want to outlaw the color pink anyway? Freedom of speech says they can make pink things! Quit flying off the handle and reading too much into this stuff. It's only a color. I personally know several women who own pink things! If they didn't offer pink versions of these things, then you would complain because they only have a men's version! Stop trying to blame companies, they only make these things pink because women want them that way. Etc. Etc. Etc."
Thank you.
Original Will — May 26, 2009
Ooh, there was supposed to be "sarcasm" tags in that previous comment as well, but apparently the blog software detected them as invalid tags and stripped them out.
Mania — May 26, 2009
I like the promise in the last line of the text:
'So soft, it says "touch me." And he will!'
Kelle — May 26, 2009
Oh the irony (or something) that today she'd be considered too fat to be a model in an advertisement. I bet her inner thighs even touch! OMG! :P
Robyn — May 26, 2009
I... I...
I think I see some bulges of flesh being squished by her tight swimwear...
That's just... not natural!
Doesn't their retouch department know anything!?
Although, they did well on her chest...
No one photographs women with real breasts...
Lest...
Bulges!
I just had a sarcasm.
Becca — May 26, 2009
"Just breathe in Lustre Creme's pink fragrance"
.... what does the color pink smell like? :-)
grady — May 26, 2009
I bought a bike a couple weeks ago and the only color in womens bikes was pink. I'm going to spray paint it soon, it'll be a fun project but it's still annoying that I couldn't get any other color.
lex — May 27, 2009
I read a very cool metaphor for feminism recently:
"All I ever do is try to empty the sea with this teaspoon; all I can do is keep trying to empty the sea with this teaspoon."
And from there I found a link to a website that awarded the prized 'Silver Teaspoon for Random Acts of Feminism' to a man who has a pink phone just to screw with gender boundaries. Good times :)
http://shakespearessister.blogspot.com/2007/12/think-pink-dude.html
Tom — May 27, 2009
Maybe it smells like pinks: http://en.wikipedia.org/wiki/Dianthus
macon d — May 27, 2009
I first reacted to the expression on her face; she looks kind of embarrassed or disgusted with the whole thing, as if she's thinking, "Ugh, go ahead and degrade me, since that's the way these things go." Her lack of enthusiasm is palpable.
imnotemily — May 27, 2009
Also, to note, she is NOT a girl. She is woman. Not only are they objectifying her, they're infantalizing her as well. Swell.
Maggie — May 27, 2009
lol Original Will. Perfect.
Trabb's Boy — May 28, 2009
I don't actually know any females over the age of seven that like pink, largely because of its ubiquitousness. Girls continue to wear pink after that because they aren't given any alternatives. By late teens, girls are usually so &$>!#*(& sick of pink that they will go goth or grunge or anything not to rebel against their parents but to rebel against the constant onslaught of PINK. Of course, now it's even hard to find goth clothing without little pink skulls or pink lace fringes. It's not until full adulthood that women are able to escape the scourge. Or were, anyway.
What I find so disturbing about all this is not so much the direct infantilizing of women (we're so used to fighting that that the pink creep seems trivial). What bothers me is the removal of certain colours from males. The more rampant the use of pink and purple for female products, the more exclusively female those colours become, the less comfortable males are to have it around. Decor in places that have both males and females (offices, public transportation, schools) avoid pink and purple to avoid making males feel unmasculine. But with women and pink so connected in the public mind, the complete absence of pink from these public spheres can feel very dismissive toward women's presence.
Alexa — May 28, 2009
Follow-up: Just found this from Luster's "About Us" section on their website:
"Luster Products, Inc. is the leading African-American owned and operated manufacturer of premium personal care products servicing people of African descent worldwide. Luster Products' brands include the Pink Brand, products for women; S-Curl, products for men; PCJ Pretty-n-Silky & Smooth Roots, children products; YOU, unisex products and Designer Touch, products for stylists."
Maggie — May 28, 2009
@Trabb's Boy:
"What bothers me is the removal of certain colours from males."
Um, the fact that men "can't" associate themselves with pink bothers you MORE than the objectification & infantalization of a grown woman? You're MORE worried about (white, hetero) men feeling "less masculine" when associated with pink than about the blatant and ridiculous sexism 1/2 the population must endure with the association of the color pink? Incredible.
And by the way, pink has not been "removed" from (white, hetero) males. Hang out at a fraternity house and you're bound to see macho (white, hetero) men sporting their pastel golfing shirts.
Trabb's Boy — May 28, 2009
Maggie, you're assuming the worst in me. My concern is that, as women have been more and more able to participate in traditionally male things, sexism is often allowed through the back door. Girls can play softball now, but boys can't play with dolls. Girls can wear blue jeans, but boys can't wear dresses. What happens is that as the norm becomes, in theory, more gender neutral, girls continue to be excluded because the world is now divided, not into boy things and girl things, but into neutral things and girl things.
The corporate world, the government, the media, all applaud the death of sexism while continuing to relegate female interests to second class. The whole approach is one of letting the girls tag along but never letting them lead. If it is appealing to girls, they subconsciously say, it's only appealing to girls, and the "neutral" world doesn't have to pay any attention to it.
I'm sure I'm not expressing myself well. I do think that men lose out in this social environment as well as women, but I certainly didn't mean that I feel sorry for men with their clothing choices.
Maggie — May 28, 2009
@Trabb's Boy:
"the world is now divided, not into boy things and girl things, but into neutral things and girl things."
You're correct in your assessment except for the fact that this has been true in western society for a very, very long time. Male has always meant neutral, the standard, the norm, which is why you see women going to college, playing sports and joining the workforce much more (the key here is "more") than you see men becoming domesticated.
The reason why men can't participate in feminine things is because female still equals insult (As in, "you throw like a girl") to hetero men (or, "the norm") in our society.
And, as seen merely through the ads posted by this blog, it is obvious that sexism is not a thing of past. And since sexism is something that hurts women much, much more than it hurts men, this is why it is incredible for me to read "well, what about men?" in a thread dealing *specifically* with misogyny.
Trabb's Boy — May 28, 2009
Maggie,
Now you're just being a jerk.
TB
Maggie — May 29, 2009
TB,
Actually, I'm explaining my POV that is relative to the topic. If you're going to take it personally, this might not be the blog for you.
Samantha — June 1, 2009
"And since sexism is something that hurts women much, much more than it hurts men, this is why it is incredible for me to read “well, what about men?” in a thread dealing *specifically* with misogyny."'
I think it's completely valid to say, what about men? The point is, patriarchy hurts men too. Patriarchy hurts EVERYONE, no matter what your gender. Obviously women have suffered FAR more from patriarchy, misogyny and sexism, but that's not to say this social system never hurts men too.
//
"The reason why men can’t participate in feminine things is because female still equals insult (As in, 'you throw like a girl') to hetero men (or, 'the norm') in our society."
This is the root of the problem and you are completely right, but I don't think it means that males are devoid of any suffering as a result.
I think the gendering of color is especially damaging to little boys, who are shunned and rejected for any interest in anything pink or "feminine." Little girls with a cutesy tomboy look can be praised if they like sports and blue and dressing up like, say, a football player. A little boy who loves with the color pink, plays with dolls and dresses up like a princess is highly likely to be punished and rejected. I think this is essentially what Trabb's Boy is saying above ("Girls can play softball now, but boys can’t play with dolls.")
This has EVERYTHING to do with the fact that feminine = insult, and I don't think it means that males don't suffer as a result, because they do.
menacingk — August 10, 2009
I actually love the color pink, but that's because I think it is a vibrant and beautiful color. I went to Sweet Briar College which is an all-girl, private college in VA. They have a great recruitment campaign called "Think is for Girls". It's a great play off of the pink for girls stereotype. And yes, the school colors are pink and green, but as a whole, the women that attend are proud of it and enjoy it.
Jay — January 2, 2010
you can really learn to like pink wether you are a girl or not but yeah if and when you change yourslef into a rel girl that just may make a big real difference i wish i were a girl i reall;y do want to be a girl i don't like being male at all!
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ModCloth Blog » Blog Archive » Vintage Sexism: Thinking About Pink — February 9, 2012
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