
In 1953, Hugh Hefner invited men between the ages of “18 and 80” to enjoy their journalism with a side of sex. It was Playboy’s inaugural issue, featuring Marylyn Monroe as the centerfold, and it launched an institution that reached behind drugstore counters, onto reality TV, and under dad’s mattresses. It was racy and cutting edge and ultimately, iconic. Posing for Playboy was a daring declaration of success among American actresses and the cause of suspension for a Baylor University student [i]. But edges move, and today, Playboy vestiges can be found on the Food Network.
In August, Playboy stopped showing nude images on their website. The New York Times reports that viewership subsequently increased from 4 million to 16 million. That’s fourfold growth!! In what can only be described as good business sense, the company announced that in March, they will stop including nude women in their magazine as well. Putting clothes on appears surprisingly profitable. more...