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The 2012 presidential race is beginning to take shape, and it is interesting to see how social media is being differently used by candidates. Obama kicked off his re-election campaign on YouTube and is at Facebook today with Zuckerberg to do a Facebook-style town-hall Q&A. Mitt Romney (R-MA) annouced his presidential bid on Twitter and Tim Pawlenty (R-MN) announced on Facebook and even created a Foursquare-style gaming layer where supporters earn points for participating in his campaign. I’ll be analyzing how social media is used throughout the 2012 cycle, but I’d like to start all of this with the question: who will be our first social media president?

FDR became the radio president with his famous “fireside chats” and JFK the television president with his image-centered debates with Nixon. Many consider Obama the first social media president due to his massive fund raising and organizing efforts during the 2008 campaign using the web (though, Howard Dean was there four years earlier – remember his use of meetup.org). However, now that Obama has been in office for more than two years, has he really used the social web effectively in interesting new ways? The New York Times states that Obama treats the Internet like a “television without knobs,” using it primarily to simply upload videos for us to consume. Obama-as-president has thus far been a Web 1.0 leader instead of embracing the Web 2.0 ethic of users collaboratively and socially creating content.

To put it another way, go to Obama’s Twitter account and ask yourself if he is really using the medium in an effective way? It is clearly more...

Theorizing the Web 2011 was held on April 9th 2011 at the University of Maryland’s Art-Socy building.  It far exceeded our expectations in every way.  We received over 100 abstract submissions of which were able to accept 53%.  We were joined by Internet research experts from around the world, including presenters who traveled from Hong Kong, New Zealand, and Europe.  The conference pushed the capacity limits of the venue with over 230 official registrants and easily 250 people in attendance throughout the day.  Events ran from registration at 8 AM and ended with an afterparty that wound down around 11 PM.  The program was packed with as many as five concurrent panels in early sessions.  The plenary sessions by George Ritzer and Saskia Sassen as well as danah boyd‘s keynote drew audiences of over 150 people.

Sessions covered a wide range of topics pertaining to the social web, including the politics of infrastructure; the role of social media in contemporary social uprisings; the reproduction of race, class, gender, sexuality, and their intersections in a digital milieu; the co-determinacy of the online and offline world (i.e., “augmented reality”) and the dangers of viewing them in isolation; the performance of the self through one’s online Profile and the increasing need to accept the cyborg subject as sociology’s proper unit of analysis; the Internet as more post-Modern than the original objects of analysis under consideration by the post-Modern theorists; the new economies of the Web and the limits of traditional (e.g., Marxian, neo-liberal) modes of thought; the reconfiguration of norms pertaining to privacy/publicity; the democratization of (formerly expert) knowledge via crowdsourcing (e.g., Wikipedia); and the capacity of art to capture/predict our changing relationship with technology. more...

This content is reproduced from the Center for the Advanced Study of Communities and Information website.

Last weekends Theorizing the Web 2011 conference (TTW2011) was a great time. I’ve been working along with Ben Shneiderman and Marc Smith on developing techniques and tools (namely NodeXL [1]) to make sense of social media data – particularly relational data from sites like Twitter and Facebook ([2], [3]). I thought I’d take the opportunity to do a bit of quick-and-dirty analysis and visualizations of the Twitter network around the conference. Here are a few snapshots. I’d love to hear reactions and thoughts on ideas for further analyses and reactions of how well these visualizations represented conference attendees’ experiences.

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This content is reposted from Bonnie Stewart’s cribchronicals blog.

Theorizing the Web 2011 was a wicked conference. It was also a bit of a meta-experience in augmented reality.

Maybe not textbook augmented reality, admittedly, since – as happens at geek conferences – the sheer multitude of smart phones and laptops present overpowered the wireless system and the majority of us couldn’t get online much. I was disappointed that I couldn’t tweet a few of the presentations: one of the joys of digital participation is in turning a monologue into a forum, a conversation of sorts. more...

Saturday was Theorizing the Web, the culmination of weeks, nay, months of planning, organizing, and seemingly endless design work. In addition to building the website, laying out the programs, designing collateral and getting personalized nametags completed, I added on another project to my list called Public/Private. Projected in the main atrium, it consisted of a Twitter feed styled to match the TtW branding, and an ever-changing image next to it.  This project was far more experimental than anything I’d attempted before, and like many experiments it had mixed results.

Functionally, it did exactly what I wanted it to do; it took all of the conference-related tweets with the hashtag #ttw2011 and performed a Google image search for non-common words, then displayed the first medium-sized result along with the feed. As I hoped, some of the images directly illustrated the words searched while others left us either scratching our heads or laughing.  One of the great aspects of the search function is the image cache, which has left me with a permanent record of what words were searched and all the images displayed with them. more...

This past weekend, the first Theorizing the Web conference was a great success, but as part of the committee, I didn’t get to check out most of the fantastic work that was presented. Yet, the one panel I did get to sit down in the audience for, “Counter-Discourses: Resistance and Empowerment on Social Media,” did not disappoint. In fact, it has taken me back to my work with a passion. Not so long ago, I wrote a blog post on Google Bombing, and this panel really triggered an interesting question: In the Foucauldian sense of power/knowledge, what does visibility mean in the era of augmented reality?

Each of the panelists presented work on discourses produced online. Each were empirically driven, some more so than others, but each addressed the notion of visibility in some way. For instance, in Katy Pearce’s work on the homeless using Twitter she found through social organizations, activists, and simply those who care, they were able to make their issues and concerns visible. Similarly, Randy Lynn and Jeff Johnson’s work examined how the use of karma on Reddit reinforced patriarchal and even misogynist discourse. By users voting up or down comments, the measure of karma literally works in such a way that the comments with the most karma are most visible, appearing at the top. These examples, along with the others brought me back to my own work. more...

This past weekend Cyborgology editors PJ Rey and Nathan Jurgenson treated over two hundred (mostly) young academics to a new kind of conference. In some ways it was like any other conference: some people (me included) did the necessary grousing about waking up early; there were minor technical mangles [mangle of practice]; and there were some awkward glances at name tags as everyone tried to remember the names of their new professional acquaintances. But unlike some of the larger (dare I say, “mainstream”) conferences, there was a palpable sense of ownership over all aspects of the the project. We were doing this for a reason, and it was not to pad our CV’s. It was to play with the medium. We theorized the web, but in so doing, we also reconsidered the purpose of conferences.

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Aimée Morrison (@digiwonk) posted a review of Theorizing the Web 2011 on her digiwonk blog.  See full text below:

What makes a great conference?

I’m not yet home from Theorizing the Web 2011, just sitting in the Starbucks at the Marriott wondering what it is that made this conference so awesome. Because it was awesome: I ran out of paper in my notebook from writing so much down.

I’m thinking it’s the grad students.

I go to a lot of conferences and, if I may be frank, was rapidly becoming disenchanted, nay, jaded, about the whole system. more...

Presider: Matthew Kirschenbaum

Participants:

• Andrew Hare (@ahare), “The YouTube War: Wikileaks, Warfare and The New Digital Politck”

• Donghee Yvette Wohn (@arcticpenguin), “Crystallization”

• Sam Han, “The Digital Milieu of Online Christianity: The Folding of Religious Experience into Sociality”

• Thomas Geary (@tmgeary), “Electracy and Digital Agency: How Attainable Are They?”

Abstracts are provided below: more...