With the annual state fair season approaching nationwide, the Des Moines Register reports on the status of county fairs in Iowa, a rural state where the kids just don’t farm like they used to.

The challenge:

Keeping youth engaged in old-fashioned farm fun in the digital age, a time when kids may be more enticed by Farmville on Facebook than by a 4-H project with hogs.

Apparently, even tech-savvy teens aren’t immune to the lure of tradition:

Although the Iowa State Fair, which opens Thursday in Des Moines, typically attracts more than a million visitors, the county fairs have survived as an important cultural attraction in part because they are the largest event of the year for many communities, Tucker said.

Fried foods, giant stuffed teddy bears and bandstand acts connect people across generations who seek an alternative to movies and video games.

“It’s a unique marriage of entertainment and education,” Tucker said. “There’s a long tradition of people attending fairs with parents, grandparents.”

A sociologist interprets:

In that way, the fairs serve as an extended family reunion, said Paul Lasley, an Iowa State University sociology professor.

“Fairs have evolved,” Lasley said. “But the basis of social interaction, neighboring, seeing your old friends, that’s still an important part of them.

“It’s these connections that keep the county fairs going. Connections to the past, but also connections to the future.”

But shifting trends in youth participation are impacting more traditional fair activities:

A decline in Iowa youth participation concerns some because the county fairs make celebrating the accomplishments of children a core part of the mission.

The number of youth showing livestock at county fairs last year was down 9 percent from 2008, according to Association of Iowa Fairs statistics. The number of youth showing nonlivestock projects was down 3 percent, data showed.

However, the youths who participated were more active. The number of livestock and nonlivestock exhibits was up slightly in 2009.

Such changes in demographics and participation are prompting some fair organizers to innovate.  Marshalltown, Iowa provides one example:

Polt said few from Marshalltown’s sizable Hispanic population participate, despite the role of county fairs in celebrating a community’s culture and heritage.

“We have to find avenues of bringing them in and letting them know we want them to be part of our fair,” he said.

Holding the fair on Sundays would allow Hispanic parents, many of whom work six days a week, to attend on a day traditionally set aside to spend with family, he said.

“You can’t keep catering to the same old crowd,” he said. “Your crowd’s getting younger. Generations change.”