California GirlsMore stay-at-home moms in the U.S. are going into business for themselves, Reuters reports:

The Small Business Administration says the number of self-employed women around the country jumped by 10 percent from 2000 to 2006, to 5.3 million.

For Lewis, an online marketplace called Etsy provided a place to sell her estate-style and faux vintage pieces. The website, www.etsy.com, lets craft makers set up their own virtual shops. It currently has more than 4.2 million users.

“It’s wonderful to be able to call my own shots,” Lewis said. “I can work at night, so if I want to do something with my family, I can.”

Launched in 2005, the Brooklyn, New York-based Etsy now has more than 400,000 sellers, most of whom are women, and posted more than $180 million in sales last year. Nearly 70 percent of sellers are college-educated.

Moms cite balance and flexibility as reasons to start their own online craft shops. A sociologist comments on the trend:

“Women are looking to both work and take care of families, but the traditional workplace doesn’t provide that opportunity, so they are looking for their own ingenious ways (to do that),” said Pamela Stone, a sociology professor at New York City’s Hunter College.

“What women are seeking is flexibility and these companies are providing them with this option,” said Stone, who wrote “Opting Out? Why Women Really Quit Careers and Head Home.”