Tag Archives: media: propaganda

Marijuana: A Short History of Changes in Law and Public Opinion

A guiding principle driving the sociological understanding and analysis of deviance is the recognition that behaviors themselves are not inherently deviant; rather it is the social perceptions and reactions to a behavior that makes a particular behavior deviant.  This explains why opinions and attitudes towards different forms of supposedly deviant behaviors regularly change.  A notable change in one type of deviance, using marijuana, is revealed in a report compiled by the Pew Research Center.

According to David F. Musto, a century ago marijuana was an obscure drug used almost exclusively by Hispanics in the Southwest.  Its limited association with this ethnic group is largely why marijuana initially became illegal.  With the onset of the Great Depression, both federal and state governments sought ways to expel nonwhites from the country as their cheap labor was no longer necessary.  Making one of this group’s pastimes illegal was a way to stigmatize Hispanics and rally public support for a population transfer.  With a populace stirred into a moral panic by racism, nativism and propaganda movies like Reefer Madness, there was little resistance to the 1937 Marijuana Tax Act which effectively made cannibas illegal.

In the 1960s marijuana experienced a cultural comeback when it became the drug of choice for baby-boomers who saw the drug as a safer alternative to the alcohol and methamphetamine that plagued their parents’ generation.  Marijuana was even legal for a brief period after the Supreme Court found the 1937 marijuana act unconstitutional.  However, because of widespread concern that drugs were corrupting the moral fabric of America’s youth, in 1970 marijuana was one of many drugs outlawed by President Nixon’s Comprehensive Drug Abuse Prevention and Control Act.  Interestingly, marijuana was the only drug targeted by this act that did not include a medical exception.  In the 1980s, President Reagan increased penalties for breaking drug laws, and subsequently the prison population in the United States swelled to a size seemingly unimaginable in a wealthy democracy.

The graph below from PEW’s report captures how federal action came during times of heightened public support to make marijuana illegal.

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Yet, the graph also captures how in the early 1990s, support for the legalization of marijuana started to increase.  According to the PEW report, around this time California pioneered using the drug for medicinal purposes; seventeen other states (including D.C.) have since followed California’s lead while six other states decriminalized possession of small amounts.  In 2012, citizens in Colorado and Oregon voted to completely legalize marijuana despite federal law.  This relaxing and even elimination of marijuana laws mirrors favorable opinions of marijuana and growing support for its legalization.

It is difficult to tell if legalization, medical or otherwise, drives public opinion or vice-versa.  Regardless, an especially noteworthy finding of the PEW report is that right now, more than half of the United States’ citizens think marijuana should be legal.  Sociologists always take interest when trend lines cross in public opinion polls because the threshold is especially important in a majority-rule democracy; and the PEW report finds for the first time in the history of the poll, a majority of U.S. citizens support marijuana legalization.

This historical research data on opinions about marijuana reveals how definitions of deviance, and in many cases the ways those definitions are incorporated into the legal system, grow out of shared social perceptions.  Although there have been some notable genetic and cultivation advances, marijuana has changed relatively little in the last forty years; yet our perceptions of this drug (and therefore its definitions of use as deviant) regularly evolve and we can expect opinions, and therefore our laws, to further change in the future.

Jason Eastman is an Assistant Professor of Sociology at Coastal Carolina University who researches how culture and identity influence social inequalities.

Carrot, War Hero

Food shortages during World War II required citizens and governments to get creative, changing the gastronomical landscape in surprising ways.   Many ingredients that the British were accustomed to were unavailable.  Enter the carrot.

According to my new favorite museum, the Carrot Museum, carrots were plentiful, but the English weren’t very familiar with the root.  Wrote the New York Times in 1942: ”England has a goodly store of carrots. But carrots are not the staple items of the average English diet. The problem…is to sell the carrots to the English public.”

So the British government embarked on a propaganda campaign designed to increase dependence on carrots.  It linked carrot consumption to patriotism, disseminated recipes, and made bold claims about the carrot’s ability to improve your eyesight (useful considering they were often in blackout conditions).

Here’s a recipe for Carrot Fudge:

You will need:

  • 4 tablespoons of finely grated carrot
  • 1 gelatine leaf
  • orange essence or orange squash
  • a saucepan and a flat dish

Put the carrots in a pan and cook them gently in just enough water to keep them covered, for ten minutes. Add a little orange essence, or orange squash to flavour the carrot. Melt a leaf of gelatine and add it to the mixture. Cook the mixture again for a few minutes, stirring all the time. Spoon it into a flat dish and leave it to set in a cool place for several hours. When the “fudge” feels firm, cut it into chunks and get eating!

Disney created characters in an effort to help:

The government even used carrots as part of an effort to misinform their enemies:

…Britain’s Air Ministry spread the word that a diet of carrots helped pilots see Nazi bombers attacking at night. That was a lie intended to cover the real matter of what was underpinning the Royal Air Force’s successes: the latest, highly efficient on board,  Airborne Interception Radar, also known as AI.

When the Luftwaffe’s bombing assault switched to night raids after the unsuccessful daylight campaign, British Intelligence didn’t want the Germans to find out about the superior new technology helping protect the nation, so they created a rumour to afford a somewhat plausible-sounding explanation for the sudden increase in bombers being shot down… The Royal Air Force bragged that the great accuracy of British fighter pilots at night was a result of them being fed enormous quantities of carrots and the Germans bought it because their folk wisdom included the same myth.

But here’s the most fascinating part.

It turns out that, exactly because of the rationing, British people of all classes ate healthier.

…many poor people had been too poor to feed themselves properly, but with virtually no unemployment and the introduction of rationing, with its fixed prices, they ate better than in the past.

Meanwhile, among the better off, rationing reduced the intake of unhealthy foods.  There were very few sweets available and people ate more vegetables and fewer fatty foods.  As a result “…infant mortality declined and life expectancy increased.”

I love carrots. I’m eating them right now.

To close, here are some kids eating carrots on a stick:

Via Retronaut.  For more on life during World War II, see our posts on staying off the phones and carpool propaganda (“When You Ride ALONE, You Ride With Hitler!”) and our coverage of life in Japanese Internment Camps, women in high-tech jobs, the demonization of prostitutes, and the German love/hate relationship with jazz.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook. This post is dedicated to Cathy Caday, who was never shy with her carrots.