vintage stuff

Anna J., a student at Rensselaer Polytechnic Institute, sent in this vintage ad for Spirella girdles that provides a good reminder of how women are repeatedly told that our bodies are never, ever acceptable as they are, but are always in need of “improvement” through the use of products (found at The Great Fitness Experiment):

But hey, if you don’t feel like wearing a girdle, perhaps some tapeworms are your solution:

UPDATE: Reader Syd says the tapeworm ad is a hoax, though other readers disagree, and the practice itself definitely occurred. I don’t know how to find out, but since there’s at least some question about it, I’d take it with caution. However, commenter Angela pointed out that Tyra Banks recently had a story on tapeworms on her show:

As Anna points out, “It’s really interesting how ads have changed over time, but the expectation of culture that women be dieting has remained the same.”  Certainly more people wouldn’t tell women to eat a tapeworm — sanitized or not — these days, but plenty of questionable products out there still promise weight loss with “no diet” and “no exercise,” and my bet is you could pick up any women’s magazine currently on the shelf and get a range of advice on how to make sure you lose any weight you might have gained over the holiday season.

I love how these two vintage ads reveal that colors are experienced differently across time and cultures.  Both ads feature color schemes that, today, seem outrageous, even hideous.  Yet, at the time, they must have been cutting edge and quite fashionable.

Both images from Vintage Ads (here and here).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The NYT has posted an interesting interactive map showing the results of the last slave Census taken in the U.S., in 1860, which I discovered via Jessica Brown and Jim Yocom. The map, which shows county-level data, illustrates how slave ownership varied throughout the South

The shading (a new technique at the time, according to the NYT article) indicates what percent of the entire county’s population was enslaved:

You can see the percentage for each county, which is listed on the map, more easily if you zoom in on the pdf version. The cotton-belt area along the Mississippi River clearly stands out, as does Beaufort County, South Carolina, all with over 80% of the population enslaved. The highest rate I could pick out (the map got a little blurry as I zoomed) is in Issaquena County, Mississippi, where slaves appear to have made up 92.5% of the population.

The map also included information on the overall population and % enslaved at the state level; in South Carolina and Mississippi, over half of the total state population was made up of slaves:

Also check out Lisa’s post on geology, the economy, and the concentration of slavery in the U.S.

As the NYT post points out, the map doesn’t show the dramatic increases in slavery in some areas. For instance, while Texas ranked fairly low in terms of the overall slave population, the number of slaves in the state had tripled between 1850 and 1860. The number had doubled in Mississippi between 1840 and 1860. Those growth rates make it rather hard to swallow the argument sometimes presented by those romanticizing the Confederacy that slavery was actually on the wane and would have soon been ended in the South anyway, without any need for federal interference, and wasn’t why the South seceded at all.

Jon Stewart and Larry Wilmore discussed this effort to frame discourses about the Civil War to erase the issue of slavery on The Daily Show:

Alex W. sent in a 1972 ad for Weyenberg Massagic shoes (a version of which was reprinted in Ms. magazine in 1974, after appearing in Playboy). The ad uses subtle imagery and text to imply that if men buy the right footwear, women will be so entranced that they will remain in their natural habitat, the floor (more specifically, as reader Jamie points out, at your feet), just for the chance to gaze at the beautiful product:

One of the things that continually stuns me about the U.S. wars against Iraq and Afghanistan is how little the average American is expected to sacrifice. Yes, many Americans are losing loved ones in this war. Other than those immeasurable sacrifices, however, most Americans are not asked to change a thing about their lives.

In contrast, during World War II, Americans were asked to make significant sacrifices, changing their daily lives and consumption patterns. Carpooling, for example, to save gas and rubber and staying off the phones.

Vintage Ads posted another great example of government propaganda encouraging the average person to change their lives for the war effort. In this case, the propaganda is British and they implore citizens not to waste food:

U.S. propaganda and advertising similarly encouraged citizens (i.e., women) to save food and stretch their rations (both from 1943):

Images also found at Vintage Ads: here, and here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

These vintage Lucky Strike cigarette ads posted at the Stanford  School of Medicine collection tell both women and men that they can lose weight if they reach for a smoke instead of a sweet

I’ve never seen any contemporary cigarette advertising using this idea to sell to men; but we have and do see the “slims” meme in advertising cigarettes to women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this vintage ad, smoking tobacco is linked with a (rewritten) Thanksgiving history:

See also our vintage ads marketing cigarettes with Christmas.

From Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Elizabeth McM. sent in this Life magazine ad from 1936 in which Camel cigarettes are argued to facilitate digestion.  Accordingly, you should smoke at least one between every course!  The ad (text below):

I am hard pressed to imagine that such an ad would fly today.  That these ads would not only be un-palatable, but impermissible, is evidence that the power of corporations is not absolute.

Text:

Thanksgiving Dinner… and then the peaceful feeling that comes from good digestion and smoking Camels!

OFF TO A GOOD START — with hot spiced tomato soup.  And then–for digestion’s sake–smoke a Camel right after the soup.

THE MAIN EVENT — The time-honoured turkey of our forefathers–done to a crisp and golden brown–and flanked by a mountain of ruby cranberry jelly.  By all means enjoy a second helping.  But before you do–smoke another Camel.  Camels ease tension.  Speed up the flow of digestive fluids.  Increase alkalinity.  Help your digestion to run smoothly.

DOUBLE PAUSE — First–for the crisp refreshment of a Waldorf Salad–then–once again, for the sheer pleasure of Camel’s costlier tobaccos.  This double pause clears the palate–and sets the stage for desert.

WHAT WILL YOU HAVE FOR DESSERT? Reading in a circle, there’s luscious Pumpkin Pie… Mince Pie a la mode… layer cake with inch-deep icing… a piping-hot Plum Pudding… and Camels to add the final touch of comfort and good cheer.  For when digestion proceeds smoothly,  you experience a sense of ease and well-being.

SO TO A HAPPY ENDING — over coffee and your after-dinner Camels.  Enjoy Camels–every mealtime–between courses and after eating–and you can lean back in your chair feeling on top of the world.

FOOD EDITOR — Miss Dorothy Malone says: “It’s smart to have Camels on the table.  My own personal experience is that smoking Camels with my meals and afterwards builds up a sense of digestive well-being.”

“THE BEST MEAL I ever ate would be a disappointment if I coldn’t enjoy Camels,” says William H. Ferguson, salesman. “I smoke Camels as an aid to digestion.  There’s nothing like Camel’s to set you right.”

Good food and good tobacco go together naturally!

Right down the line–from explorers living on “iron rations” to the millions of men and women who’ll heartily enjoy a big Thanksgiving dinner–it is agreed that Camels set you right!  You enjoy more food more and have a feeling of greater ease after eating when you smoke Camels between courses and after meals.

Enjoy Camels all you wish–all through the day.  Camel’s costlier tobaccos as supremely mild.  Steady smokers say that Camel’s never tire the taste or get on the nerves.  And when you’re tired, try this: get a “lift” with a Camel!

COSTLIER TOBACCOS

Camels are made from finer, MORE EXPENSIVE TOBACCOS . . . Turkish and Domestic . . . than any other popular brand.

FOR DIGESTION’S SAKE — SMOKE CAMELS

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.