In 1970, the day after National Guard troops killed four unarmed protesters at Kent State University, students at Southern Illinois University went to the local McDonald’s and demanded that the flag be lowered to half staff.  The franchise owner complied.

Ray Kroc, the founder of McDonald’s got wind of this and told the franchise owner to raise the flag back up to full staff. When he conplied, the students threatened to burn the place down.

The whipsawed franchise owner phoned McDonald’s CEO Fred Turner asking what to do. If Turner’s response isn’t part of the canon of management courses, it ought to be:  “The next delivery truck that arrives, have him back in to the flag pole and knock it down.”

Lands’ End now finds itself in a similar position but with no flagpole and no trucks.

You may have noticed that the most Lands’ End catalogue looks different from the other 273 they’ve sent you this year. Lots of people in a tableau rather than close ups of one model in merch. And palm trees. Palm trees? From Wisconsin? The paper too is less slick, with more of a matte finish. But what has landed Lands’ End in hot water is the four-page interview with Gloria Steinem wearing Lands’ End gear. (The text in the upper right begins, “Introducing the Legend Series, our ode to individuals who have made a difference . . . .”)

Lands’ End is in trouble – profits and sales way down – and the new CEO wanted to change the look of the catalogue if not the clothes. But that was the beginning of more trouble. First, conservatives got word of it and started criticizing Lands’ End for celebrating a woman who not only spoke out in favor of legalized abortion but who had actually had an abortion and said so. Lands’ End responded:  “It was never our intention to raise a divisive political or religious issue, so when some of our customers saw the recent promotion that way, we heard them. We sincerely apologize for any offense.”

Besides apologizing, they also wiped the Gloria material from their website. (So far, they haven’t yet asked me to return my catalogue, but who knows?)

Then the pro-Gloria forces took to Facebook and Twitter.

“I don’t intend to teach my children that anyone should do business with a company that is ashamed to even talk about feminism,”

The Washington Post says that Lands’ End, in its attempt to retroactively duck the issue, is tacking away from the trend. Companies, says WaPo, have now become “unapologetic in their stance on social issues.” Big companies –Target, Gap, Visa, Cheerios, etc. – have supported the Supreme Court decision on gay marriage or criticized Trump’s denigration of Latinos. Sears and Wal-Mart came out against the Confederate flag.

The message of these earlier moves seemed to be that the companies were willing to stake out a position they felt strongly about, even if it meant alienating some customers. Lands’ End, it appears, may have a different mindset.

Is it Lands’ End, or is it the issue? After the Charleston Church Massacre of June 2015, retreating from the Confederate flag became the majority view even in the South.3

The trend on gay marriage has also made acceptance a safe bet:

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But on abortion, the public is still split and the issue is still salient:
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Lands’ End was caught between equally strong opinions. Their dilemma on Gloria reflects their dilemma on clothing and clientele. Lands’ End wants to attract younger shoppers, who lean towards the pro-choice side, but not lose their older customers, who lean the opposite direction.
Here at the SocioBlog, we’re proud to show our colors – a bright orange Lands’ End sweater.
Originally posted at Montclair SocioBlog; cross-posted at Pacific Standard.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

2 (1)February’s edition of Contexts had a fascinating article by Amin Ghaziani titled Lesbian Geographies. Most of us are familiar with the idea of a “gayborhood,” a neighborhood enclave that attracts gay men. It turns out that lesbians have enclaves, too, but they’re not always the same ones.

Here’s the frequency of same-sex female couples (top) and same-sex male couples (bottom) in U.S. counties. Census data tracks same-sex couples but not individuals, so the conclusions here are based on couples.

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What are the differences between where same-sex female and same-sex male couples live?

First, Same-sex female couples are more likely than their male counterparts to live in rural areas. Ghaziani thinks that “cultural cues regarding masculinity and femininity play a part.” As one interviewee told sociologist Emily Kazyak:

If you’re a flaming gay queen, they’re like, “Oh, you’re a freak, I’m scared of you.” But if you’re a really butch woman and you’re working at a factory, I think [living in the midwest is] a little easier.

If being “butch” is normative for people living in rural environments, lesbians who perform masculinity might fit in better than gay men who don’t.

Second, non-heterosexual women are about three times as likely as non-heterosexual men to be raising a child under 18. Whatever a person’s sexual orientation, parents are more likely to be looking for good schools, safe neighborhoods, and non-postage stamp-sized apartments.

Finally, there’s evidence that gay men price lesbians out. Gay men are notorious for gentrifying neighborhoods, but data shows that lesbians usually get there first. When non-heterosexual men arrive, they accelerate the gentrification, often making it less possible for non-heterosexual women to afford to stay. Thanks to the gender pay gap, times two, women living with women don’t generally make as much money as men living with men.

Or, they might leave because they don’t want to be around so many men. Ghaziani writes:

Gay men are still men, after all, and they are not exempt from the sexism that saturates our society. In reflecting on her experiences in the gay village of Manchester, England, one lesbian described gay men as “quite intimidating. They’re not very welcoming towards women.”

Cross-posted at Pacific Standard.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

2 (1)Compared to the less powerful, more powerful people feel more entitled to be treated fairly, are quicker to identify an instance in which they are mistreated, and more likely to take action in response.

These are the findings of a new study by social psychologist Takuya Sawaoka and colleagues. They defined power as “disproportionate control over other people’s individuals’ outcomes.” I imagine someone who is a boss, perhaps, or a police officer, professor in a classroom, or patriarch of a family, or even just people who are wealthy and can pretty much pay people to do anything they want.

The scholars review the literature showing that people with power are entitled to a disproportionate share of resources and more likely to cheat, steal, and lie. They hypothesize that this “individual variability in entitlement shapes people’s reactions to injustices that they experience” and designed a series of studies to test it.

In the first study, participants were primed to feel either powerful or powerless by being asked to write about and reflect on a situation in which they felt they had power over someone else or, alternatively, someone had power over them. They were then instructed to play a game with a confederate (unknown to them) who had ten tokens that they could divide up however they pleased. Participants who had been primed to feel low power expected to get less than half the tokens, but participants who had been primed to feel powerful expected a fair outcome.

They then tested individuals’ sensitivity to unfairness. They showed people primed to feel powerful and powerless distributions of tokens that looked liked this, but with varying amounts, and asked them to indicate whether the distribution was fair or unfair.

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Their measure of sensitivity was how quickly the person identified the distribution as unfair. Their findings showed that, when they were the victim of unfairness (see the second pair of columns from the left), people feeling powerful were quicker to identify it as unfair (a lower bar = faster) than were people feeling powerless.

But, when they benefited from unfairness (see the pair of columns on the far right), people feeling powerful were slower to identify it as unfair than when they were the victims and slower than people who felt powerless.

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They had similar findings when people primed to feel powerful didn’t directly benefit, but simply observed other people being treated unfairly. And, they tested whether their findings extended to interpersonal justice, too, by asking how people responded to being socially excluded. They found the same pattern.

Finally, they found that, when being treated unfairly, participants primed to feel powerful were quicker to take action than those primed to feel powerless. The two columns on the left below show that high power people quickly left a hypothetical employer for a different one if they were treated unfairly.

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So, to conclude, people who are primed to feel powerful feel entitled to fair treatment — both economically and socially — and are quick to recognize and correct it when they are treated unfairly, but they are significantly less likely to notice or care when the less powerful are injustice’s victims.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

2 (1)Sociologists Martin Weinberg and Colin Williams wanted to know. They and their team interviewed 172 college students about their habits and concerns about farting and pooping. They published their results in an article called Fecal Matters. They discovered that everybody farts and everybody cares, but not everyone cares all the time or equally.

They separated their results by gender and sexual orientation. When they asked people if they were worried that the hearer would “feel disgust,” heterosexual women were most likely to agree and heterosexual men the least, with non-heterosexual men and women in the middle, but flipped such that men were more worried than women.

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Heterosexual men were the most likely to think it was funny and the most likely to engage in “intentional flatulence.” Almost a quarter said that they “often” did so, whereas only 7 percent of heterosexual women said the same. “Guys would say it’s raunchy and then say ‘Nice one,’” explained one heterosexual guy, “because if it’s strong it’s more manly. You know, because women would not try to clear a room with a fart.” Heterosexual women felt like they were violating gender norms if their farts were stinky: “The worse it stinks,” said one, “the nastier they think I am.”

Heterosexual women were the most concerned that it would affect their relationship with the hearer. They were also the most likely to do things to reduce the likelihood that others would detect their bathroom activities, like go into another room to pass gas or let their stool out slowly to avoid a kerplunk. Two thirds said they would wait until they were alone to poop and only women reported flushing repeatedly to ensure that the sights and smells of their defecation had disappeared.

As a counter example, one of the heterosexual men interviewed said that the only thing he was willing to do to protect others from his bathroom activities was close the door.

Non-heterosexual men were an interesting conundrum. They were as likely as heterosexual men to think that the hearer would think it was funny, but the least likely to engage in intentional flatulence and the most likely to make sure that when they poop, they do so alone.

Non-heterosexual women were also a conundrum. They were the least likely to think the hearer would laugh at a fart, but second only to heterosexual men in the practice of farting on purpose to get a reaction.

This study is a great example of what social scientists call doing gender, modifying our behavior to conform to gendered expectations. Generally, women are expected to have better control of their body, to be more polite, and to avoid offending others. All of these things are consistent with being more discreet with farts and poops.

The interesting data from non-heterosexual men and women may be explained by the conflation of sexual object choice and the performance of gender. It’s not universally this way, but in the U.S. today gay men are feminized and lesbians masculinized. This is a stereotype, but also gives non-heterosexual men and women some permission to deviate from gender rules. As one non-heterosexual man explained:

Only around people that I’m regularly naked with would I be comfortable with them knowing what I was doing in the bathroom. I’m on the self-prescribed “pretty pill”—where you don’t fart, sweat, burp, or use the bathroom… I learned it from my diva friends.

Similarly, some non-heterosexual women may feel a little less pressure to be as girly or girly all the time.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

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“Lumbersexual” recently entered our cultural lexicon. What it means exactly is still being negotiated. At a basic level, it’s an identity category that relies on a set of stereotypes about regionally specific and classed masculinities. Lumbersexuals are probably best recognized by a set of hirsute bodies and grooming habits. Their attire, bodies, and comportment are presumed to cite stereotypes of lumberjacks in the cultural imaginary. However, combined with the overall cultural portrayal of the lumbersexual, this stereotype set fundamentally creates an aesthetic with a particular subset of men that idealizes a cold weather, rugged, large, hard-bodied, bewhiskered configuration of masculinity.

Similar to hipster masculinity, “lumbersexual” is a classification largely reserved for young, straight, white, and arguably class-privileged men. While some position lumbersexuals as the antithesis of the metrosexual, others understand lumbersexuals as within a spectrum of identity options made available by metrosexuality. Urbandicionary.com defines the lumbersexual as “a sexy man who dresses in denim, leather, and flannel, and has a ruggedly sensual beard.”

One of the key signifiers of the “lumbersexual,” however, is that he is not, in fact, a lumberjack. Like the hipster, the lumbersexual is less of an identity men claim and more of one used to describe them (perhaps, against their wishes). It’s used to mock young, straight, white men for participating in a kind of identity work. Gearjunkie.com describes the identity this way:

Whether the roots of the lumbersexual are a cultural shift toward environmentalism, rebellion against the grind of 9-5 office jobs, or simply recognition that outdoor gear is just more comfortable, functional and durable, the lumbersexual is on the rise (here).

Many aspects of masculinity are “comfortable.” And, men don’t need outdoor gear and lumberjack attire to be comfortable. Lumbersexual has less to do with comfort and more to do with masculinity. It is a practice of masculinization. It’s part of a collection of practices associated with “hybrid masculinities”—categories and identity work practices made available to young, white, heterosexual men that allow them to collect masculine status they might otherwise see themselves (or be seen by others) as lacking. Hybridization offers young, straight, class-privileged white men an avenue to negotiate, compensate, and attempt to control meanings attached to their identities as men. Hybrid configurations of masculinity, like the lumbersexual, accomplish two things at once. They enable young, straight, class-privileged, white men to discursively distance themselves from what they might perceive as something akin to the stigma of privilege. They simultaneously offer a way out of the “emptiness” a great deal of scholarship has discussed as associated with racially, sexually, class-privileged identities (see herehere, and here).

The lumbersexual highlights a series of rival binaries associated with masculinities: rural vs. urban, rugged vs. refined, tidy vs. unkempt. But the lumbersexual is so compelling precisely because, rather than “choosing sides,” this identity attempts to delicately walk the line between these binaries. It’s “delicate” precisely because this is a heteromasculine configuration—falling too far toward one side or the other could call him into question. But, a lumbersexual isn’t a lumberjack just like a metrosexual isn’t gay. Their identity work attempts to establish a connection with identities to which they have no authentic claim by flirting with stereotypes surrounding sets of interests and aesthetics associated with various marginalized and subordinated groups of men. Yet, these collections are largely mythologies. The bristly woodsmen they are ostensibly parroting were, in fact, created for precisely this purpose. As Willa Brown writes,

The archetypal lumberjack—the Paul Bunyanesque hipster naturalist—was an invention of urban journalists and advertisers. He was created not as a portrait of real working-class life, but as a model for middle-class urban men to aspire to, a cure for chronic neurasthenics. He came to life not in the forests of Minnesota, but in the pages of magazines (here).

Perhaps less obviously, however, the lumbersexual is also coopting elements of sexual minority subcultures. If we look through queer lenses we might suggest that lumbersexuals are more similar to metrosexuals than they may acknowledge as many elements of “lumberjack” identities are already connected with configurations of lesbian and gay identities. For instance, lumbersexuals share a lot of common ground with “bear masculinity” (a subculture of gay men defined by larger bodies with lots of hair) and some rural configurations of lesbian identity. Arguably, whether someone is a “bear” or a “lumbersexual” may solely be a question of sexual identity. After all, bear culture emerged to celebrate a queer masculinity, creating symbolic distance from stereotypes of gay masculinities as feminine or effeminate. Lumbersexuals could be read as a similar move in response to metrosexuality.

Lumbersexual masculinity is certainly an illustration that certain groups of young, straight, class-privileged, white men are playing with gender. In the process, however, systems of power and inequality are probably better understood as obscured than challenged. Like the phrase “no homo,” hybrid configurations of masculinity afford young straight men new kinds of flexibility in identities and practice, but don’t challenge relations of power and inequality in any meaningful way.

Cross-posted at Feminist Reflections, Pacific Standard. and Inequality by (Interior) Design. Image borrowed from here.

D’Lane R. Compton, PhD is an associate professor of sociology at the University of New Orleans. Tristan Bridges is a sociologist at the College at Brockport (SUNY).  You can follow them on twitter at @drcompton and @tristanbphd.

The authors would like to thank the Orange Couch of NOLA, Urban Outfitters, the rural (&) queer community, and Andrea Herrera for suggesting we tackle this piece. Additional thanks to C.J. Pascoe and Lisa Wade for advanced reading and comments.

Log onto any website where men who have sex with men (MSM) go to meet partners, and a key classification is whether a man is a “top,” a “bottom,” or “versatile.” These terms to refer to whether, when having anal sex with men, a man prefers to penetrate, to be penetrated, or is open to both. But are these durable roles?

We examined how much college MSM specialize as tops or bottoms. We find that, among college men who have ever had anal sex with a man, most have been both a top and a bottom sometime, most have done both across the course of their most recent relationship, and some have done both within a single date or hookup.

We use the Online College Social Life Survey (OCSLS) that surveyed more than 20,000 US students in 21 colleges and universities between 2005 and 2011. We use data from all 493 men who have had sexual interaction with men, and on the 826 events with men on which these men reported. The types of events respondents were asked to report on were their most recent hookup, their most recent date, and the most recent time they had sex within their most recent (or current) relationship of at least 6 months.

First, we found that only a small minority have only topped or bottomed. Of the men who have ever had anal sex with a man, 14% said they had only topped, 10% said they had only bottomed, and the vast majority, 77%, said they had done both.

Among MSM who have ever had anal sex, percent who have only topped, only bottomed, or done both

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While the graph above shows that most MSM have tried both roles at least once, it is still possible that men tend to take only one role within any given relationship. In fact, this is true for 30% of men whose last relationship of at least 6 months in duration was with a man. But a large majority, 70%, played both roles with their partner sometime during the relationship – that is, they were both top and bottom at some point in that relationship.

Our most striking finding is shown in the next graph: often men are both top and bottom within a single event. In MSM events that involved anal sex, over 25% entailed both partners being top and bottom in that event. Men did both in about 20% of hookups and dates. They were even more likely to have been top and bottom the last time they had sex in their most recent relationship — 41% of the time. Thus, combining the previous graph with this one, we see that 70% of MSM relationships involved the man doing both sometime across the duration of the relationship, and 41% of specific times they had sex with relationship partners involved doing both.

Among MSM events involving anal sex, percent in which men both top and bottom, by type of event

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Everything we have shown above is limited to events involving anal sex, or men who have had anal sex with men. But how common is anal sex among college MSM? The graph below shows how often it occurred in specific events. Only about a fifth (19%) of events men labeled dates involved anal sex, compared to about a third (34%) of hookups (that difference is statistically significant). So most college MSM hookups and dates don’t involve anal sex at all. They generally involve oral sex (results not shown). But a majority of times when men have sex with a male relationship-partner, they do have anal sex — in 63% of cases. These findings bear some similarity to what we find for heterosexual students — that students are more likely to have intercourse in hookups than dates, but most likely to do so in relationships.

Percent of MSM events that involve anal sex, in hookups, dates, and relationships

 6In sum, the clear message of our analysis is that being versatile is common among college MSM — most men have been both tops and bottoms sometime, most relationships involve switching between roles, and a significant minority of single events involve both, especially when the event occurs within a relationship.

Methodological details included at Contexts, where this post originally appeared. 

Eliza Brown is a PhD student at NYU with interests in the sociologies of knowledge, health, and sexuality. Also at NYU, Paula England is a professor of sociology,  the Director of Graduate Studies, and the principal investigator for the Online College Social Life Survey. If you are a researcher and would like to have the OCSLS data for analysis, contact Dr. England for information.

It can be quite difficult to describe what it feels like to be a member of a group that is widely disparaged or hated. I mean really describe it in a way that other people who are not part of that group can understand. It is powerful when it can be done and even more powerful when it is done in a way such that members of other groups, who are disparaged or hated for other reasons, can see themselves in the story.

I think this is accomplished in the 10 minute monologue below. The speech is by Rory O’Neill, a famous Irish drag queen who goes by the name Panti Bliss. She speaks of what it feels like to encounter homophobia — indeed, to have internalized homophobia — and to try to manage life with an identity that some people openly disparage and hate.

She does such a wonderful job describing it, that I suspect that the feelings that she talks about might be familiar to a wide audience: women, people of color, people with disabilities, the homeless and the poor, people who speak English as a second language, and more.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

In 2012, I wrote about the heteronormativity in the couples Halloween costume category at Party City. Now, it’s 2015 and Party City has changed.

I counted all 103 costume sets, dividing them into whether they featured a heterosexual couple, a man-man couple, a woman-woman couple, or were ambiguous. Among them, 74 were aimed at heterosexuals, 12 were for men with men, and 3 were for women with women.

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It might be too strong to say that the heteronormativity is gone. There are still more man-woman couples represented than man-man or woman-woman couples, but they’re very centrally there.

This makes people in similar-sex couples more visible. It also has the interesting effect of making some costumes not-so-obviously heterosexual anymore, like the bears or the Ghostbuster costumes. I counted 14 that were at least a little ambiguous as to whether they were intended for a similar-sex or other-sex couple.

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Party City is not doing anything overly clever. Clearly they’re just looking for costumes they already have and putting them in combinations that might sell. And they could do a better job about thinking up woman-woman sets. But, there they are. And that’s a real change.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.