prejudice/discrimination

Cross-posted at The Ethical Adman.

So it turns out there’s this company that makes “zombie” targets for gun enthusiasts. They have clown zombies, nazi zombies, “terrorist” zombies, dog zombies and even a green zombie named “Rocky” that has Barack Obama’s ears.

And one woman.

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Here’s their explanation:

The Zombie virus does not discriminate and neither does Zombie Industries.  We take preparation for the Zombie Apocalypse seriously, which is why we strive to have all groups of undead monsters represented in our product selection.  In addition to the Ex Girlfriend Zombie, we currently sell 15 male zombies, 5 animal zombies & 2 aliens… to discriminate against Women by not having them represented in our product selection would be just plain sexist.

Each of the zombie targets has a story.  Here is the story of “The Ex”:

Be warned, hell hath no fury like a woman scorned but a man scorned is nothing to mess with! A young gent from Louisiana, we’ll call him André to protect his identity, was deeply committed to his one true love and her to him, or so he thought. While partying with her friends during one particular Mardi Gras, she took several suitors over the course of the festivities. André felt something odd indeed, so he paid a visit to his great aunt, Marie, who helped him see the truth. With a few eggs, candles lit and kiss upon his forehead, her voodoo curse was set in motion. Late each night while lying in bed, a smile would appear across his face, for a slight breeze would travel through a cracked window bringing with it, a faint whiff of decay and a unnatural cry of regret.

That’s right. In this narrative, a man kills a woman for cheating on him, and has her turned into a zombie. Which you, bro, are now invited to blow to bits.

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Despite the game-like zombie theme, it is notable that the single human female representation has been created specifically as a target of violent male anger towards a woman’s ownership of her own sexuality.  And “The Ex” is portrayed in a highly sexual way, with what seems to be a bare lower torso and busting out chest.

Policymic writes, “Every day, at least three women are killed by an intimate partner in the US alone.  Let’s make sure those numbers go down, not up. Let’s make sure companies like Zombies Industries know that we’re not buying it.”

Some people, however, are buying it. And this is what’s most troubling.

From the product reviews:

This Zombie Bitch is awesome, reminds me of a girl I knew in High School, My LMT LM308MWS should put a stop to the undead bring them on !!! Later Party till you drop Corvette forever !!!!!

And:

I love that this target looks like Britney Spears and it bleeds when I shot it.

And from YouTube:1

Tom Megginson is a Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. He is a specialist in social marketing, cause marketing, and corporate social responsibility. You can follow Tom at workthatmatters.blogspot.com.

Scholars suggest that studying abroad in a previously-colonized country may increase people’s cultural sensitivity and awareness of global inequality.  I investigated this hypothesis by interviewing college students: one group had studied abroad for a semester or more, the other had only traveled out of the country for vacation.

I asked both groups to view and analyze fashion photography that contrasted models with more humble images of residents of less developed countries.  I hoped people would point to how, by contrasting glamorous, thin, conventionally-attractive White models with “average” people from less-privileged countries served to heighten the high status of the West and their representatives.  I saw this as a form of Western “slumming”: a practice of spending time in places or with people who are “below” you, out of curiosity or for fun or personal development.

My findings revealed that study abroad students think they’re more culturally competent but, in fact, they were no more likely than people who had never studied abroad to express concern about the exploitation of previously colonized people in ads like these.

The majority of students from both groups – those who’d studied abroad and those who hadn’t — demonstrated a distinct lack of concern.  They unreflexively “Othered” the people in these images; that is, they affirmed the locals’ marginalized group status and labeled them as being Other, belonging outside of our normative Western structure.

The majority also expressed approval of the aesthetics of the ads without irony. For example, one student said: “I think it works because it’s this edgy, culturally stimulating, and aesthetically pleasing ad.” When asked the art director’s intentions, another student commented: “I don’t know. Just like ordinary people next to someone who’s on top of their fashion game.”

Only select few students successfully observed the use of Othering in the images. When asked the art director’s intentions of one image, a student replied: “I think it’s to contrast the model with the everyday life of these people…  (it) feels more like an image of people of color being an accessory.” Noticing this theme, interestingly, did not correlate with having studied abroad, in contrast to my hypothesis.

My findings suggest, then, that living abroad for a semester or more in a previously colonized country does not necessarily contribute to the detection of global inequality in fashion photography.

Erica Ales is a senior Sociology major at Occidental College in Los Angeles, California.

The fashion industry is not inclusive of racial and ethnic minorities. Many of the industry’s most celebrated and acclaimed fashion houses rarely cast models of color for their runway shows. Fall 2013 was one of the worst seasons in diversity for casting. Almost 83% of the models on the runway were white (source):

1The result is an incredibly homogeneous look on the runway.  Check out photos of the Fall 2013 Gucci show (source) and the Fall 2013 Calvin Klein show (source).

Faintly aware of this critique, some designers put a minority model on the runway every odd season. But while look-alike white models are hired en masse, designers often limit just how much color they’re willing to include.  Chanel Iman, an extremely successful multiracial model, told The Times: “Designers have told me, ‘We already found one black girl. We don’t need you anymore.’”

Leila Ananna, a casting director for Burberry, Gucci, Emilio Pucci, Saint Laurent, and more, thinks that this is okay.  Commenting on the lack of runway diversity, she said: “We think we need to keep in mind that these are shows. A show needs to make you dream, and it doesn’t necessarily need to represent reality.”

Ananna’s words pose many concerns. The idea that fashion shows are supposed to make you dream suggests that everyone is white in this idealized world. In contrast, I find the idealization of the homogeneous aesthetic to be a reflection of racism; this is a nightmare, not a dream.

Rebs (Wooyoung) Lim is currently a student attending Occidental College. She is interested in minoring in Sociology and majoring in Urban and Environmental Policy. She does not have a twitter account, sadly.

Cross-posted at PolicyMic.

1Let me ask you a question: Do you have a good friend of the opposite sex?

Odds are you do. In fact, the odds are overwhelming.

When I first began teaching, 25 or so years ago, I asked my students how many of them had a good friend of the opposite sex. About 10% said they did. The rest were from what I called the When Harry Met Sally generation. You’ll remember the scene, early in the film, when Harry asserts that women and men can’t be friends because “sex always gets in the way.”  Sally is sure he’s wrong. They fight about it. Then, thinking she has the clincher for her position, she says, confidently, “So that means that you can be friends with them if you’re not attracted to them!”

“Ah,” says Harry, “you pretty much want to nail them too.”

Young people today have utterly and completely repudiated this idea. These days, when I ask my students, I’ve had to revise the question: “Is there anyone here who does not have a friend of the opposite sex?” A few hands perhaps, in the more than 400 students in the class.

But let’s think, for a moment, about the “politics” of friendship. With whom do you make friends? With your peers. Not your supervisor or boss. Not your subordinate. Your equal.  More than romance, and surely more than workplace relationships, friendships are the relationships with the least amount of inequality.

This changes how we can engage men in the efforts to end sexual assault, because there are three elements to sexual assault that can be discussed and disentangled.

First is m en’s sense of entitlement to women’s bodies, to sex. This sense of entitlement dissolves in the face of an encounter with your friends. After all, entitlement is premised on inequality. The more equal women are, the less entitlement men may feel. (Entitlement is not to be confused with resentment; equality often breeds resentment in the privileged group. The privileged rarely support equality because they fear they have something to lose.) Entitlement leads men to think that they can do whatever they want.

Second, the Bro Code tells those guys that they’re right – that they can get away with it because their bros won’t challenge or confront them. The bonds of brotherhood demand men’s silent complicity with predatory and potentially assaultive behavior. One never rats out the brotherhood. But if we see our female friends as our equals, then we might be more likely to act ethically to intervene and resist being a passive bystander. (And, of course, we rescue our male friends from doing something that could land him in jail for a very long time.)

Men’s silence is what perpetuates the culture of sexual assault; many of the excellent programs that work to engage men suggest that men start making some noise. We know the women, or know people who know them. This is personal.

Finally, we’re better than that – and we know it.

Sexual assault is often seen as an abstraction, a “bad” thing that happens to other people: Bad people do bad things to people who weren’t careful, were drunk or compromised. But, as I said, it’s personal. And besides, this framing puts all the responsibility on women to monitor their activities, alcohol consumption, and environments; if they don’t, whose fault is it?

This sets the bar far too low to men. It assumes that unless women monitor and police everything they do, drink, say, wear etc., we men are wild, out of control animals and we cannot be held responsible for our actions.

Surely we can do better than this. Surely we can be the good and decent and ethical men we say we are. Surely we can promise, publicly and loudly, the pledge of the White Ribbon Campaign (the world’s largest effort to engage men to end men’s violence against women): I pledge never to commit, condone, or remain silent about violence against women and girls.

Our friends – both women and men – deserve and expect no less of us.

Michael Kimmel is a professor of sociology at the State University of New York at Stonybrook.  He has written or edited over twenty volumes, including Manhood in America: A Cultural History and Guyland: The Perilous World Where Boys Become Men.  You can visit his website here.

Here’s a random creepy fact: one of the tunes that float out of ice cream trucks all summer is a racist song called “Nigger Love a Watermelon Ha! Ha! Ha!,” first recorded 1916 or before.  Have a listen.

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During slavery, the African population’s supposed taste for watermelon was used to suggest that they were stupid.  As I wrote in an earlier post:

…defenders of slavery used the watermelon as a symbol of simplicity.  African Americans, the argument went, were happy as slaves.  They didn’t need the complicated responsibilities of freedom; they just needed some shade and a cool, delicious treat.

Googling around, I learned almost nothing about the song.  It seems clear that it’s not an inside joke between Black people, making fun of the stereotype.  Instead, it’s an earnest, intended-to-be-humorous song meant to make fun of Black people.  But I could find little contextualizing information.  I also don’t know if the tune was also set to other lyrics that were or weren’t racist.

Still, the fact that the tune is an ice cream truck classic reveals how our racist history is still part and parcel of our everyday lives.

Hat tip to Theodore Johnson.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Tim Wise’s website and Pacific Standard.

As the nation weeps for the victims of the horrific bombing in Boston yesterday, one searches for lessons amid the carnage, and finds few. That violence is unacceptable stands out as one, sure. That hatred — for humanity, for life, or whatever else might have animated the bomber or bombers — is never the source of constructive human action seems like a reasonably close second.

But I dare say there is more; a much less obvious and far more uncomfortable lesson, which many are loathe to learn, but which an event such as this makes readily apparent, and which we must acknowledge, no matter how painful.

It is a lesson about race, about whiteness, and specifically, about white privilege.

I know you don’t want to hear it. But I don’t much care. So here goes.

White privilege is knowing that even if the Boston Marathon bomber turns out to be white, his or her identity will not result in persons like yourself being singled out for suspicion by law enforcement, or the TSA, or the FBI.

White privilege is knowing that even if the bomber turns out to be white, no one will call for your group to be profiled as terrorists as a result, subjected to special screening, or threatened with deportation.

White privilege is knowing that if the bomber turns out to be white, he or she will be viewed as an exception to an otherwise non-white rule, an aberration, an anomaly, and that he or she will be able to join the ranks of Tim McVeigh and Terry Nichols and Ted Kaczynski and Eric Rudolph and Joe Stack and George Metesky and Byron De La Beckwith and Bobby Frank Cherry and Thomas Blanton and Herman Frank Cash and Robert Chambliss and James von Brunn and Robert Mathews and David_Lane and Michael F. Griffin and Paul Hill and John Salvi and James Kopp and Luke Helder and James David Adkisson and Scott Roeder and Shelley Shannon and Wade Michael Page and Byron Williams and Kevin Harpham and William Krar and Judith Bruey and Edward Feltus and Raymond Kirk Dillard and Adam Lynn Cunningham and Bonnell Hughes and Randall Garrett Cole and James Ray McElroy and Michael Gorbey and Daniel Cowart and Paul Schlesselman and Frederick Thomas and Paul Ross Evans and Matt Goldsby and Jimmy Simmons and Kathy Simmons and Kaye Wiggins and Patricia Hughes and Jeremy Dunahoe and David McMenemy and Bobby Joe Rogers and Francis Grady and Demetrius Van Crocker and Floyd Raymond Looker, among the pantheon of white people who engage in politically motivated violence meant to terrorize and kill, but whose actions result in the assumption of absolutely nothing about white people generally, or white Christians in particular.

And white privilege is being able to know nothing about the crimes committed by most of the terrorists listed above — indeed, never to have so much as heard most of their names — let alone to make assumptions about the role that their racial or ethnic identity may have played in their crimes.

White privilege is knowing that if the Boston bomber turns out to be white, you will not be asked to denounce him or her, so as to prove your own loyalties to the common national good. It is knowing that the next time a cop sees you standing on the sidewalk cheering on runners in a marathon, that cop will say exactly nothing to you as a result.

White privilege is knowing that if you are a student from Nebraska — as opposed to, say, a student from Saudi Arabia — that no one, and I mean no one would think it important to detain and question you in the wake of a bombing such as the one at the Boston Marathon.

And white privilege is knowing that if this bomber turns out to be white, the United States government will not bomb whatever corn field or mountain town or stale suburb from which said bomber came, just to ensure that others like him or her don’t get any ideas. And if he turns out to be a member of the Irish Republican Army we won’t bomb Dublin. And if he’s an Italian American Catholic we won’t bomb the Vatican.

In short, white privilege is the thing that allows you — and me — to view tragic events like this as merely horrific, and from the perspective of pure and innocent victims, rather than having to wonder, and to look over one’s shoulder, and to ask even if only in hushed tones, whether those we pass on the street might think that somehow we were involved.

It is the source of our unearned innocence and the cause of others’ unjustified oppression.

That is all. And it matters.

Tim Wise is among the most prominent anti-racist writers and educators in the United States.  The author of six books on race in America, he has spoken on over 800 college and high school campuses and to community groups across the nation.  His new book, The Culture of Cruelty, will be released in the Fall of 2013.

Last week someone sent me a link to an article about Brad Paisley’s new song, “Accidental Racist,” which features LL Cool J. Given that you’re a Soc Images reader, chances are good you’ve heard about this song. I don’t remember what I was expecting when I saw the title of the song, but man. I really was not prepared for that experience. There’s no official video available on YouTube at the moment, but someone made a video of the song with the lyrics:

In Racism without Racists: Color-Blind Racism and the Persistence of Racial Inequality in the United States, Eduardo Bonilla-Silva discusses the rhetorical strategies that Whites often use to minimize the existence of racial inequality today. As being openly racist has become increasingly stigmatized in the U.S., a version of “color-blind” racism has emerged.

One argument that underpins color-blind racism is the framing of racial oppression and injustice as elements of the past that, while regrettable, can’t be remedied now. Moreover, it’s history; since African Americans aren’t enslaved or legally segregated today, we need to move on from here and treat everyone as equals, with no special considerations for anyone. As one of Bonilla-Silva’s interviewees explained, “…what happened in the past is horrible and it should never happen again, but I also think that to move forward you have to let go of the past…And it should really start equaling out…” (p. 78).

Along with this is often an attempt to equate the discrimination faced by some groups of European immigrants (Italians, the Irish, Jews, etc.) to the experience of African Americans, as this interviewee did: “…they were slaves back in the past and yet, how often do you hear about the people who were whites that were slaves…Boy, we should get reparations, the Irish should get reparations from the English…” (p. 79). From this perspective, African Americans are just one of many groups that had it bad; the impacts of a legally institutionalized racist system that denied African Americans full citizenship or access to opportunities is ignored. This storyline of “we all had it bad” equalizes various experiences of racial and ethnic inequality.

And this is the problem with Paisley’s song (well, it’s one of the problems, but let’s focus). Take these lyrics (found here):

And it ain’t like you and me can re-write history
Our generation didn’t start this nation
We’re still pickin’ up the pieces, walkin’ on eggshells, fightin’ over yesterday
And caught between southern pride and southern blame

And we’re still paying for the mistakes
That a bunch of folks made long before we came

And these contributions from LL Cool J:

If you don’t judge my gold chains…I’ll forget the iron chains

The past is the past, you feel me…Let bygones be bygones

While Paisley may mean well, his song presents racial inequality or conflict as the result of long-past history, “mistakes…made long before we came,” something we need to just get past so we can appreciate each other. And it equates wildly divergent issues, presenting everyone has having a fair, legitimate complaint. Slavery (“iron chains”) and adopting an aesthetic style (“gold chains”) that some Whites might not like are, apparently, equivalent issues. Ending racism is just a matter of everybody deciding to be nicer. If Whites can get over not liking what some African Americans wear, well then hey, African Americans will get over a history of institutionalized racial oppression and the impacts it still has today.

In the world of color-blind racism, this is a fair, plausible compromise.

You might also enjoy SNL’s take.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

“You just have to be cheerful about it and not get upset when you get insulted,” said rocket scientist Yvonne Brill.

She must be chuckling in heaven, because her obituary at the New York Times made the common mistake of making her femaleness and femininity a central part of their retrospective.  After objections, NYT corrected the obit.  Here are the tracked changes, courtesy of NewsDiffs:

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At Feministe, Caperton offers a nice discussion of this phenomenon and draws our attention to the Finkbeiner Test, named after journalist Ann Finkbeiner.  Inspired by the Bechdel Test for movies, the Finkbeiner Test is used to judge whether stories about women focus excessively on the fact that they are women.  To pass the test, the story cannot mention:

  • The fact that she’s a woman
  • Her husband’s job
  • Her child care arrangements
  • How she nurtures her underlings
  • How she was taken aback by the competitiveness in her field
  • How she’s such a role model for other women
  • How she’s the “first woman to…”

Awesome.

We’ve documented lots of instances of the men-are-people and women-are-women phenomenon.  It’s no wonder it shows up in obituaries too.  I’m glad that we’re becoming sensitive enough to the issue to notice it and that institutions like the NYT are responsive enough to change the most egregious examples of it.  Next step: prevention.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.