media

Last week we received ten requests* to discuss the furor over a J. Crew ad featuring a 5-year-old boy in pink toenails, with his mom, Jenna Lyons, the President and Creative Director of J. Crew.

Fox News, Media Research Network Center (MRNC), and One Million Moms criticized the ad for supporting a liberal agenda aimed at mainstreaming gender-bending behavior and causing this particular child to be confused about his gender or sexual orientation.  Their criticism was picked up by mainstream news outlets, including ABCNews, The Wall Street Journal, CNN, and the Los Angeles Times, who mostly just posed the question as to whether they were correct, while balancing opposing views in support of the idea that painting a son’s toenails pink was consequence-less.

Frankly, I’m not sure what to make of this “furor” (as I called it).  On the one hand, the criticism of the ad is a cautionary tale to all companies and a lesson to us all.  Here at SocImages, we frequently criticize companies that portray and assert rigid gender roles, especially for boys.  But look what happens when a company dares to do something different?  Outrage!  Accusations! Perhaps we’re short-sighted to imagine that companies can just tell whatever cultural story they want to tell.

On the other hand, perhaps this isn’t a story about advertising, perhaps it’s a story about media more generally.  It’s true that there were objections to the ad.  But I didn’t find many of them; just a few high-profile examples.  Perhaps what really happened was what is sometimes colloquially referred to as a “slow news day.”  Only the choir would have been preached to if the criticisms weren’t picked up and highlighted by many more media outlets.  And those outlets, as I did above, beg audiences to pay attention to the “furor.”  A furor that might have been largely of their own making.  Say “hello” to ratings.

These are my thoughts. Yours?

*  Many thanks to Katrin, Zoe S., Jeff H., Prof. Mary Reiter, Sara P., Andrew Slater, p.j., Brian K., Ben Y., and Dmitriy T.M. for the submissions!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the center of this picture is my Great Grandmother, Adalene. I was quite young when she died, but I do remember her, frail and white-haired, threatening to spank me. I didn’t believe her, and was duly surprised at what came next.

This picture pleases me.  It reminds me that women always had heart and spunk.  That we’re all young once.  That we’re not so “advanced” today; women were always awesome.

This is why the title of Buzzfeed‘s framing of a photographs of women basketball teams from the 1900s is so disappointing:

Liz Babiarz, who sent in the link, asks what’s so funny.  I have to agree.  They aren’t “strangely funny”; they’re awesomely awesome!

Many more at Buzzfeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yesterday I posted about media coverage, and possible exaggeration of, the problems at the Fukushima nuclear reactors in Japan. As a follow-up, over at Japan Probe I found a clip of Charlie Brooker discussing sensationalist of the earthquake, tsunami, and nuclear reactor. His takeaway message: If you can’t distinguish your news teasers from a video game ad, you may have a problem:

Also, Fox News seems to have somehow mistaken a club in Tokyo for a nuclear reactor:

When the earthquake and tsunami hit Japan, the twin disasters received a lot of media attention. However, it didn’t take long before concerns about the situation at the Fukushima Daiichi nuclear reactors became a major focal point of media coverage. I remember first hearing about the explosion that damaged the outer containment building at one of the reactors. Every few hours brought more news accounts that seemed to indicate impending disaster — possible radiation clouds set to arrive in Tokyo within hours, evacuations of employees from the reactors, more explosions, the possibility that a full core meltdown would occur. Officials in the U.S. expressed concern about the 20-kilometer (12 1/2-mile) evacuation zone established by the Japanese government and suggested Americans evacuate a larger area.

But criticisms have emerged of media — particularly much of the non-Japanese media — coverage of the problems at the nuclear reactor, suggesting the reporting was often inaccurate or that the severity of the situation and potential dangers were exaggerated, and as a result drew attention away from the destruction and suffering caused by the earthquake and tsunami. The blog Japan Probe posted screen captures illustrating the different tone of coverage of the attempt to dump water from military helicopters onto Reactor 3 as part of the efforts to keep the fuel rods cool. The first, from the Huffington Post, implies more of a sense of panic and looming disaster than does the title to a BBC article using the same photo:

Japan Probe also links to a New York Times map, titled “Forecast for Plume’s Path Is a Function of Wind and Weather,” that shows when various detecting stations could potentially be able to pick up what the NYT takes pains to say would be “extremely low levels” of radiation that would have “extremely minor health consequences” (that last phrase bolded). Here’s the scenario that was forecast for March 18:

Scary, right? But then take a look at the color legend for the map:

The radiation levels indicated by different colors are reported in “arbitrary units.” So the different colors reflect differences in the potential level of radiation as it might hypothetically spread. But it’s based on a scale where the reader has no way to know whether the difference between purple, yellow, and red are actually meaningful and whether everything from 0.001 to 100 units, or a hundred billion gazillion units, all still count as “extremely low levels”of radiation, or if the red would indicate we’re all going to die.

I’m sure that the scientists who developed the model explained what the arbitrary unit was, but as provided in the NYT map, despite the text saying there is little to fear in terms of health, the map with the color coding seems likely to generate concern without providing much useful information.

UPDATE: Dmitriy T.M. just emailed me a link to a post about this topic at TechCrunch, which includes a clip from CNN in which Nancy Grace “schools” a meteorologist about how he’s totally wrong about radiation:

And the San Francisco Chronicle has a post up on SFGate summarizing some of the problems with coverage (via Talking Points Memo).

On the topic of concerns about radiation levels, my friend Kelly V. sent me a graphic put together by xkcd to put the level of radiation exposure from various sources into some context. The image is too large to fit in the space available here, but it’s worth clicking over to take a look. Here are two segments of it, but really, go look at the full image:

I’m certainly not in a position to adequately sort through the actual dangers posed by what’s going on at the Fukushima reactors, but it’s certainly worth questioning media coverage, especially insofar as that coverage drew attention away from the horrendous aftereffects of the earthquake and tsunami.

On a related note, and as a contrasting example, Dmitriy T.M. sent in a cartoon based on an idea by artist Kazuko Hachiya that explains the problem at the Fukushima Daiichi facility to kids through metaphors about constipation, pooping, and farting. So…there’s that. It’s unclear whether the video has really been shown on Japanese TV to actual children or not.

UPDATE: Reader Rei Tokyo, who lives in Tokyo, says the video has never been shown on local TV to their knowledge. I have a feeling this is more of an internet sensation outside Japan than within it.

In this four-minute video, Dwayne McDuffie describes what it’s like being a Black comic book writer:

Related, see Hennessey Youngman on being a black artist.

Via Racialicious.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Authors are increasingly arguing that mainstream culture has been “pornified” (see, for example, the books Pornified and The Porning of America).  In other words, what used to be considered pornographic is now disseminated widely as simply advertising or entertainment and both verbal and visual references to pornography in popular culture are increasingly common.   In this vein, we have a collection of posts featuring ejaculation imagery (visual references to the “cum shot”), and I thought an ad recently submitted by one of my students, Breiana Caldwell, as well as readers Scatx and Xander, was a good opportunity to remind readers of this pervasive trope:

(source)

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Leslee Beldotti sent in this 7-minute video from The Escapist that discusses female characters in video games and how game developers could incorporate women as complex characters rather than stereotypes. Leslee points out that the video somewhat conflates sex with gender in the discussion of biological vs. social behaviors, but it highlights the outcomes of making video games through a gendered lens (sorry about the 30-second intro ad):

On this topic, also see Lisa’s recent post on boob inflation in video games.

We’ve posted previously on the tendency of the U.S. media to ignore the rest of the world (in favor of Britney Spears), even changing the cover of magazines sold in the U.S., but not elsewhere, in ways that coddle our ethnocentrism.

Given this phenomenon, this four-minute clip from a Russia Today news program (in English) is particularly striking.  The reporter notes that the U.S. media is covering the ongoing foreign political protests more thoroughly, and with more positive enthusiasm, than it has the protests in Wisconsin.

Thanks to Abby Kinchy, fellow UW-Madison alum and Assistant Professor of Science and Technology Studies at Rensselaer Polytechnic Institute, for the tip.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.