In this ad, the National Organization for Marriage appears to be trying to capitalize on the idea that people of color do not support gay marriage. Wait till the end for the direct appeal:
Found at Feminocracy.
These screenshots of the anti-gay marriage, Californian “Yes on 8” website also appeal to a multicultural (if segregated) constituency. See also this post challenging the idea that Black people and gay people are always at odds or even, of course, categorically different groups.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.