gender

Singapore Airlines  is known for its “Singapore girls.” Here is a video that shows lots of images of how pretty Asian women, there to serve others, have been used in their advertising (the creator of the video claims to be a Singapore girl):

Apparently the Singapore Girl is such a phenomenon, she’s a figure at Madame Tussaud’s:

I had no idea that when most people think of Singapore, they think of this “pretty, smiling…girl.”

Anyway, I think it’s an interesting example of the way non-White women are often portrayed as exotic (the Singapore girls have become a symbol of Singapore itself) and also of what sociologists refer to as emotion work. The Singapore girls aren’t there just to bring us drinks and make sure we’re buckled in; there’s there to make us feel pampered and to warm our hearts–to do the type of emotion work (constantly smiling, being extremely attentive, being at the passengers’ service and making it seem like a joy) that makes customers feel cared-for and special…and thus willing to pay high prices for those business seats. And clearly these women are part of the decor–pretty, polite, accommodating women for passengers to enjoy while they fly.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Will M. sent us this fascinating clip of Lil’ Wayne on Jimmy Kimmel Live. In the clip, Kimmel asks Wayne about losing his virginity at age 11. Wayne reveals that he did, indeed, lose his virginity at 11. He lost it to a 14-year-old girl who turned out the lights and surprised Wayne into participating, even as he had not intended doing so. What is fascinating is, were Wayne a white female, this narrative would have been considered molestation or rape. As a black male, doubly hypersexualized as a man (who always wants sex) and a black man (who really always wants sex), it’s just considered a joke. This is really nice evidence of the social construction of men, especially Black and Latino men, as hypersexual and, therefore, incapable of being sexually assaulted.

The discussion of his virginity loss begins at about 2:40.

Just one excerpt:

White guy: I didn’t know you could lose your viriginity at 11-years-old.

Other white guy: Well, we can’t, but he did.

From the website: “Project E-MANcipate is a project to accelerate the acceptance of male pantyhose as a regular clothing item.”

Hey, I’m all for men and women wearing pantyhose if they want to (as long as no one makes me wear any) but what sort of “emancipation” is being advocated?

Is this about emancipation men from the confines of masculinity so that they can wear an item associated with femininity?

“Men who wear pantyhose do it to improve athletic performance, energize and revitalize tired, aching leg muscles, and to stimulate circulation if they sit all day. In addition, compression can help reduce swelling and decrease the dangers of circulatory problems. And of course there are many men who simply like the soft material and the comfort that sheer pantyhose provides.”

So men would mostly wear pantyhose for (manly) athletic reasons. And, as the website also notes, to keep warm in the winter. But, some men might just like “the soft material.” What about them?

Or maybe the point is to emancipate pantyhose from being associated with only femininity?

“Since pantyhose (or tights), as a garment, has about it nothing gender-specific (such as a panty that fits only the female body, or a bra that is ‘organ-specific’), there is no reason why people of either sex should think of it as a female-only piece of clothing in everyday life.”

But, as the website points out, it’s important for guys to wear pantyhose in a way that doesn’t look “femmy”– “even hosiery that is thought to be very femmy could go together with an average outfit without making the whole outfit femmy at all.”

So how about pink pantyhose? Is pink too “femmy” for men?

The conclusion: “White pantyhose with floral patterns [as opposed to plain pink tights] makes you look like a man.”

These images would be great for a class discussion on the reappropriation of gendered clothing items. What makes pantyhose specifically “manly” or “femmy”? Does this “e-MANcipation” reify the same old ideas about masculinity and femininity, or challenge and expand them?

And I think it’s interesting that this website is U.K.-based. (UPDATE: The company is actually Hungarian– thanks to commenter “bozeman” for the clarification!) I have a hard time imagining a project like this in the U.S. How are ideas about what constitutes a “manly man” different from country to country?

USA Today posted an interactive graphic demonstrating how different types of college athletes cluster into majors differently at different schools (via Montclair Socioblog).  For example, the screenshot below includes the data for all athletes in the study.  Each rectangle represents a school; the darker the blue, the more concentrated major choices are for that team at that school.   In this iteration, the darkest blue rectangle in the “social science” category represents Louisiana Tech at which 80 percent of male basketball players major in Sociology:

This screenshot features football players only.  At Georgia Tech, 82 percent of football players major in Business:

If you visit the site, you can manipulate the graphic as you like and see what school and team each rectangle represents.

Certain majors have long been rumored to be athlete friendly and I think this actual data sheds a lot of light on the false stereotype of both disciplines and athletes. 

The article doesn’t speculate as to why teammates cluster, but we could…

I was recently speaking to a colleague at my College who remembered a time during which a good percentage of the football players majored in Sociology.  He suggested that this was because one of the most high-profile football players, one who was very well-liked by his teammates and had a leadership role on the team, majored in Sociology.  Since that player has left the College, the percent of football players in our major has decreased.  In that sense, part of the explanation for why teammates cluster may be more social psychological than sociological.

What are your theories?

Burk sent in several Miller beer ads, all directed by Errol Morris, which contain some interesting messages about modern masculinity. Specifically, real men drink beer and don’t worry about stupid things like their diet or health:

This one connects drinking Miller to pro-American patriotism and the value of manpower (and it really means MANpower):

Real men know how to back up Suburbans pulling boats:

Clearly, we’ve lost an important element of manhood when men can no longer do this. Of course, driving a Suburban pulling a boat seems to contradict the whole patriotic non-use of gas element of manhood, but let’s not get into details.

And finally, real men have to restrain themselves while they listen to women:

It’s such a pain to have to interact with gals!

You can find even more here.

UPDATE: In a comment, Chuk says,

In these ads, with the exception of the cyclist, none of the men’s faces are ever fully shown. What if this was a series of adds with images of women? How would the regular poster and commentators normally react to this kind of framing? What would it mean in that context? Does that analysis apply to this context?

I think that’s a good question. One criticism people often make of ads is the way women’s faces are often obscured; this is pointed out as a way of objectifying them, turning them into bodies rather than full people with faces, voices, etc. I certainly think it’s possible to objectify men as well, although it’s also possible to show part of a body because the viewer is supposed to take on the viewpoint of the person in the ad, in which case you can’t, obviously, see the face or head, since you’re supposed to be the face/head. I found the bacon and butter burger ads creepy overall, as well as another one of the Morris ads where a (generally faceless) grandma is cooking for a bunch of men whose faces we never see.

Thanks for the comment, chuk!

Mercedes DeM. sent in this Vanity Fair cover (for April 2009)…

…spoofing this previous cover:

The women on the original cover are sex symbols.  We should expect gratuitous nudity.  The men in the spoof, in contrast, are comedians and so a direct comparison, arguing that men’s bodies are more off-limits, would be misguided.  (Not that I think an argument couldn’t be made, but I don’t think this set of images supports it.)

Nor do I think that these images support the idea that we’re more accepting of variation in men’s bodies than women’s.  If that were so, I think the men would actually be nude.  Instead they’re covered up.  My sense is that they’re covered up because their bodies are, according to rigid cultural standards, gross. 

 The relevant comparison, I think, would be between the spoof cover and a similar spoof cover featuring non-skinny women in nude body suits.  The fact that the former is funny points to how men are allowed to be many things.  They can be good-looking and fit, OR they can be not-so-good-looking, but rich, nice, or funny.  And we still like them.  There is no disdain for these men.  We may even like them MORE because they’re willing to pose in ways that reveal how imperfect their bodies are.

I think we would be unlikely to see a similar cover featuring women, even women comedians, because women are allowed to be rich, nice, or funny but they must ALSO be good-looking and fit.  A cover featuring chubby women would JUST be gross.  It wouldn’t be gross and funny.

Being good-looking and fit is ONE way for men to be admire in our society.  Being good-looking and fit is a REQUIREMENT for women to be admired, no matter what else she brings to the table.

I asked myself: in the entire history of Vanity Fair, would we be able to find three women with a similar body type to those men on the cover?

I found two, both featuring Roseanne Barr (images here and here):

The covers feature a comedian who is well-known for being successful while bucking social expectations for women.  She’s the exception to the rule that proves the rule.  Or is she?  I certainly think so.  That “Oh, Roseanne!” is about how crazy she is.

In any case, notice that she’s still a sex symbol, while the men in the spoof are decidedly not.  They’re spoofing such symbolism.  Roseanne, despite her wacky resistance, still has to abide by it.

Laura W. sent us a link to a review of sex education in the U.K. that featured a three minute video. The video is a clip from a 1917 film, called “Whatsoever a Man Soweth,” encouraging Canadian soldiers to refrain from having sex with prostitutes. It was important for states to keep their soldiers from hiring prostitutes because soldiers filled up the sick bay with sexually transmitted infections that, during World War I, were not easily cured with antibiotics. Watch it here.

Also in soldiers and STIs: “Bad” women as disease vectors.

Britt Karp, Occidental College student and all-around great person, saw this public service notice on a subway in Manhattan:

Britt remarks:

Why is the message not – don’t sexually assault people?! Instead of reprimanding perpetrators of sexual assault (most frequently men), this poster places the responsibility on the person who is being assaulted (usually a woman). By doing this, it completely normalizes sexual harassment. The poster alludes to the argument touted by evolutionary psychologists – that it is in men’s nature to sexually assault women and so trying to control this behavior is futile. In this way, they make it seem that the only way to deal with this issue is for women to be braver.  It’s no wonder women so frequently blame themselves when they are sexually assaulted.

NEW! Rachel McC. J., from Deeply Problematic, sent us another example of a poster asking women to stop men from behaving badly. This one targets young girls, telling them to turn away older men: