Both men and women face a lot of pressure to perform masculinity and femininity respectively. But, ironically, people who rigidly conform to rules about gender, those who enact perfect performances of masculinity or femininity, are often the butt of jokes. Many of us, for example, think the male body builder is kind of gross; we suspect that he may be compensating for something, dumb like a rock, or even narcissistic. Likewise, when we see a bleach blond teetering in stilettos and pulling up her strapless mini, many of us think she must be stupid and shallow, with nothing between her ears but fashion tips.

The fact that we live in a world where there are different expectations for men’s and women’s behavior, in other words, doesn’t mean that we’re just robots acting out those expectations. We actually tend to mock slavish adherence to those rules, even as we carefully negotiate them (breaking some rules, but not too many, and not the really important ones).

In any case, I thought of this when I saw this ad. The woman at the other end of the table is doing (at least some version of) femininity flawlessly.  The hair is perfect, her lips exactly the right shade of pink, her shoulders are bare. But… it isn’t enough.  The man behind the menu has “lost interest.”

It’s unfortunate that we spend so much time telling women that the most important thing about them is that they conform to expectations of feminine beauty when, in reality, living up to those expectations means performing an identity that we disdain.

We do it to men, too.  We expect guys to be strictly masculine, and when they turn out to be jocks and frat boys, we wonder why they can’t be nicer or more well-rounded.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday. 

In a society that objectifies women, women learn that, to many others, they are their bodies. Because our bodies are the means by which others judge us, we place our bodies under deep and critical scrutiny. In such a world, all bodies are always potentially problematic. Women are too much of this or not enough of that. Even when women like their bodies overall, there is always some part that some person would judge unacceptable. And, in any case, our bodies will inevitably (continue to) disappoint us if we lose the ability to invest time and money on them or, of course, dare to age.

Two postcards recently presented at Post Secret illustrate this idea. In one a woman expresses her discomfort with her small breasts:

In the other, a woman explains that her breasts make her feel insecure:


Large breasts are desirable? Right? At least that’s what the first woman believes. But large breasts can also be intimidating. Carrying around large breasts can bring attention one doesn’t want (“hey baby”) and judgments that are unfair (“she is flaunting her body”). Small breasts, however, may be de-sexualizing or, conversely, they may attract the attention of men who like to pretend that the women they sleep with are girls.

No matter what size and shape a woman’s breasts, the focus on her body that an objectifying culture makes others feel entitled to make them meaningful in ways that women can’t control. And that will be a problem for all women sometimes, no matter what her body looks like.

Originally posted in 2010; cross-posted at Jezebel.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

Sociologists are lucky to have amongst them a colleague who is doing excellent work on the modeling industry and, in doing so, offering us all a rare sophisticated glimpse into its economic and cultural logics. We’ve featured Ashley Mears‘ work twice in posts discussing the commodification of models’ bodies and the different logics of high end and commercial fashion.

In a post at Jezebel, Mears exposes the Model Search. Purportedly an opportunity for model hopefuls to be discovered, Mears argues that it functions primarily as a networking opportunity for agents, who booze and schmooze it up with each other, while being alternatively bored and disgusted by the girls and women who pay to be there.

“Over a few days,” Mears explains:

…thousands arrived to impress representatives from over 100 international modeling and talent agencies. In the modeling showcase alone, over 500 people ages 13-25 strutted down an elevated runway constructed in the hotel’s ballroom, alongside which rows of agents sat and watched.

2013 International Model and Talent Search; photo by AJ Batac.

But the agents are not particularly interested in scouting.  In shadowing them during the event, Mears finds that they “actually find it all rather boring and tasteless.”  Pathetic, too.

Mears explains:

The saddest thing at a model search contest is not the sight of girls performing womanhood defined as display object. Nor is it their exceedingly slim chances to ever be the real deal. What’s really sad is the state of the agents: they sit with arms folded, yawning regularly, checking their BlackBerrys. After a solid two hours, Allie has seen over 300 contestants. She’s recorded just eight numbers for callbacks.

Meanwhile, agents ridicule the wannabe runway, from the “hooker heels” to the outfit choices. About their physiques, [one agent recounts,] “I’ve never seen so many out of shape bodies.”

While model hopefuls are trading sometimes thousands of dollars for a 30-second walk down the runway, the agents are biding their time until they can head to the hotel bar to “…gossip, network, and commence the delicate work of negotiating the global trade in models…” One agent explains:

To be honest it’s just a networking event. The girls, most of them don’t even have the right measurements. For most of them, today is going to be a wake-up call.

Indeed, networking is the real point of the event.  The girls and women who come with dreams of being a model are largely, and unwittingly, emptying their pockets to subsidize the schmooze.

To add insult to injury, what many of the aspiring models don’t know is that, for “…$5,000 cheaper, any hopeful can walk into an agency’s ‘Open Call’ for an evaluation.”

I encourage you to read Mears’ much longer exposé at Jezebel.

Originally posted in 2010.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Gender gaps are everywhere.  When we use the term, most people immediately think of gender wage gaps.  But, because we perceive gender as a kind of omni-salient feature of identity, gender gaps are measured everywhere.  Gender gaps refer to discrepancies between men and women in status, opportunities, attitudes, demonstrated abilities, and more. A great deal of research focuses on gender gaps because they are understood to be the products of social, not biological, engineering.  Gender gaps are so pervasive that, each year, the World Economic Forum produces a report on the topic: “The Global Gender Gap Report.”

I first thought about this idea after reading some work by Virginia Rutter on this issue (here and here) and discussing them with her.  When you look for them, gender gaps seem to be almost everywhere.  As gender equality became something understood as having to do with just about every element of the human experience, we’ve been chipping away at all sorts of forms of gender inequality.  And yet, as Virginia Rutter points out, we have yet to see gender convergence on all manner of measures.  Indeed, progress on many measures has slowed, halted, or taken steps in the opposite direction, prompting some to label the gender revolution “stalled.”   And in many cases, the “stall” starts right around 1980.  For instance, Paula England showed that though the percentage of women employed in the U.S. has grown significantly since the 1960s, that progress starts to slow in the 1980s.  Similarly, in the 1970s a great deal of progress was made in desegregating fields of study in college.  But, by the early 1980s, about all the change that has been made had been made already.  Changes in the men’s and women’s median wages have shown an incredibly persistent gender gap.

A set of gender gaps often used to discuss inherent differences between men and women are gaps in athletic performance – particularly in events in which we can achieve some kind of objective measure of athleticism.  In Lisa Wade and Myra Marx Ferree’s Gender: Ideas, Interactions, Institutions, they use the marathon as an example of how much society can engineer and exaggerate gender gaps.  They chart world record times for women and men in the marathon over a century.  I reproduced their chart below using IAAF data (below).

marathon-world-record-progression-by-gender

In 1963, an American woman, Merry Lepper, ran a world recording breaking marathon at 3 hours, 37 minutes, and 7 seconds.  That same year, the world record was broken among men at 2 hours, 14 minutes, and 28 seconds.  His time was more than 80 minutes faster than hers!  The gender gap in marathon records was enormous.  A gap still exists today, but the story told by the graph is one of convergence.  And yet, I keep thinking about Virginia Rutter’s focus on the gap itself. I ran the numbers on world record progressions for a whole collection of track and field races for women and men.  Wade and Ferree’s use of the marathon is probably the best example because the convergence is so stark.  But, the stall in progress for every race I charted was the same: incredible progress is made right through about 1980 and then progress stalls and a stubborn gap remains.

Just for fun, I thought about considering other sports to see if gender gaps converged in similar ways. Below is the world record progression for men and women in a distance swimming event – the 1500-meter swim.

1500-meter-swim-world-record-progression-by-gender

The story for the gender gap in the 1500-meter swim is a bit different.  The gender gap was smaller to begin with and was primarily closed in the 1950s and early 60s.  Both men and women continued to clock world record swims between the mid-1950s and 1980 and then progress toward faster times stalled out for both men and women at around that time.

One way to read these two charts is to suggest that technological innovations and improvements in the science of sports training meant that we came closer to achieving, possibly, the pinnacle of human abilities through the 1980s.  At some point, you might imagine, we simply bumped up against what is biologically possible for the human body to accomplish.  The remaining gap between women and men, you might suggest, is natural.  Here’s where I get stuck… What if all these gaps are related to one another?  There’s no biological reason that women’s entry into the labor force should have stalled at basically the same time as progress toward gender integration in college majors, all while women’s incredible gender convergence in all manner of athletic pursuits seemed to suddenly lose steam.  If all of these things are connected, it’s for social, not biological reasons.

Tristan Bridges, PhD is a professor at The College at Brockport, SUNY. He is the co-editor of Exploring Masculinities: Identity, Inequality, Inequality, and Change with C.J. Pascoe and studies gender and sexual identity and inequality. You can follow him on Twitter here. Tristan also blogs regularly at Inequality by (Interior) Design.

1Many hope that Misty Copeland is ushering in a new era for ballet. She is the first female African American ballet dancer to have the role of Principal Dancer at the American Ballet Theatre. She has literally changed the face of the dance.

Race is a central and important part of her story, but in A Ballerina’s Tale, the documentary featuring her career, she describes herself as defying not just one, but three ideas about what ballerinas are supposed to look like: “I’m black,” she says, and also: “I have a large chest, I’m muscular.”

In fact, asked to envision a prima ballerina, writes commentator Shane Jewel, what comes to most of our minds is probably a “perilously thin, desperately beautiful, gracefully elongated girl who is… pale as the driven snow.” White, yes, but also flat-chested and without obvious muscularity.

It feels like a timeless archetype — at least as timeless as ballet itself, which dates back to the 15th century — but it’s not. In fact, the idea that ballerinas should be painfully thin is a new development, absorbing only a fraction of ballet’s history, as can clearly be seen in this historical slideshow.

It started in the 1960s — barely more than 50 years ago — in response to the preferences of the influential choreographer George Balanchine. Elizabeth Kiem, the author of Dancer, Daughter, Traitor, Spy, calls him “the most influential figure in 20th century dance,” ballet and beyond. He co-founded the first major ballet school in America, made dozens of dancers famous, and choreographed more than 400 performances. And he liked his ballerinas wispy: “Tall and slender,” Kiem writes, “to the point of alarm.” It is called, amongst those in that world, the “Balanchine body.”

 

We’re right to view Copeland’s rise with awe, gratitude, and hope, but it’s also interesting to note that two of the the ceilings she’s breaking (by being a ballerina with breasts and muscles) have only recently been installed. It reminds me how quickly a newly introduced expectation can feel timeless; how strongly it can ossify into something that seems inevitable; how easily we accept that what we see in front of us is universal.

In The Social Construction of Reality, the sociologists Peter Berger and Thomas Luckmann explain how rapidly social inventions “harden” and “thicken.” Whoever initiates can see it for what it is — something they created — but to whoever comes next it simply seems like reality. What to Balanchine was “I will do it this way” became to his successors “This is how things are done.” And “a world so regarded,” Berger and Luckmann write, “attains a firmness in consciousness; it becomes real in an ever more massive way, and it can no longer be changed so readily.”

Exactly because the social construction of reality can be so real, even though it was merely invented, Copeland’s three glass ceilings are all equally impressive, even if only one is truly historic.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

In 1985, Zeneca Pharmaceuticals (now AstraZeneca) declared October “National Breast Cancer Awareness Month.” Their original campaign promoted mammography screenings and self-breast exams, as well as aided fundraising efforts for breast cancer related research.  The month continues with the same goals, and is still supported by AstraZeneca, in addition to many other organizations, most notably the American Cancer Society.

The now ubiquitous pink ribbons were pinned onto the cause, when the Susan G. Komen Breast Cancer Foundation distributed them at a New York City fundraising event in 1991. The following year, 1.5 million Estée Lauder  cosmetic customers received the promotional reminder, along with an informational card about breast self-exams. Although now a well-known symbol, the ribbons elide a less well-known history of Breast Cancer Awareness co-opting grassroots’ organizing and activism targeting women’s health and breast cancer prevention.

The “awareness” campaign also opened the floodgates for other companies to capitalize on the disease. For example, Avon, New Balance, and Yoplait have sold jewelry, athletic shoes, and yogurt, respectively, using the pink ribbon as a logo, while KitchenAid still markets a product line called “Cook for the Cure” that includes pink stand mixers, food processors, and cooking accessories, items which the company first started selling in 2001.  Not to be left out, Smith and Wesson, Taurus, Federal, and Bersa, among other companies, have sold firearms with pink grips and/or finishing, pink gun-cases, and even pink ammo with the pink ribbon symbol emblazoned on the packaging. Because breast cancer can be promoted in corporate-friendly ways and lacks the stigma associated with other diseases, like HIV/AIDS, these companies and others, have been willing to endorse Breast Cancer Awareness Month and, in some cases, donate proceeds from their merchandise to support research affiliated with the disease.

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Yet companies’ willingness to profit from the cause has also served to commodify breast cancer, and to support what sociologist Gayle Sulik calls “pink ribbon culture.” As Sulik notes, marking breast cancer with the color pink not only feminizes the disease, but also reinforces gendered expectations about how women are “supposed” to react to and cope with the illness, claims also corroborated by my own research on breast cancer support groups.

Based on participant observation of four support groups and in-depth interviews with participants, I have documented how breast cancer patients are expected to present a feminine self, and to also be positive and upbeat, despite the pain and suffering they endure as a result of being ill. The women in the study, for example, spent considerable time and attention on their physical appearance, working to present a traditionally feminine self, even while recovering from surgical procedures and debilitating therapies, such as chemotherapy and radiation. Similarly, members of the groups frequently joked about their bodies, especially in sexualized ways, making light of the physical disfigurement resulting from their disease. Like the compensatory femininity in which they engaged, laughing about their plight seemed to assuage some of the emotional pain that they experienced.  However, the coping strategies reinforced traditional standards of beauty and also prevented members of the groups from expressing anger or bitterness, feelings that would have been justifiable, but seen as (largely) culturally inappropriate because they were women.

Even when they recovered physically from the disease, the women were not immune to the effects of the “pink ribbon culture,” as other work from the study demonstrates. Many group participants, for instance, reported that friends and family were often less than sympathetic when they expressed uncertainty about the future and/or discontent about what they had been through.  As “survivors,” they were expected to be strong, positive, and upbeat, not fearful or anxious, or too willing to complain about the aftermath of their disease. The women thus learned to cover their uncomfortable emotions with a veneer of strength and courage. This too helps to illustrate how the “pink ribbon culture,” which celebrates survivors and survivorhood, limits the range of emotions that women who have had breast cancer are able to express. It also demonstrates how the myopic focus on survivors detracts attention from the over 40,000 women who die from breast cancer each year in the United States, as well as from the environmental causes of the disease.

Such findings should give pause. If October is truly a time to bring awareness to breast cancer and the women affected by it, we need to acknowledge the pain and suffering associated with the disease and resist the “pink ribbon culture” that contributes to it.

Jacqueline Clark, PhD is an Associate Professor of Sociology and Chair of the Sociology and Anthropology Department at Ripon College. Her research focuses on inequalities, the sociology of health and illness, and the sociology of jobs, work, and organizations.

Flashback Friday.

Does the modeling industry fetishize whiteness?

It turns out that the answer is: it does and it doesn’t.  Ashley Mears, a model turned sociologist, found that high fashion models are overwhelmingly white, but that commercial modeling — the kind you see in catalogs for stores like Target, TJ Maxx, and JC Penney — is much more racially inclusive.  Similarly, extreme thinness is more pronounced among high fashion models, whereas commercial models tend to have a few more inches around their waists.

Mears says that the difference has to do with the contrasting purposes of the different modeling worlds.  High fashion is supposed to be, by definition, unattainable.  The women used in high fashion, then, should be the most idealized, with bodies that are among the most difficult to attain and beauty that is the most rareified.  In this context, whiteness is a marker of elite status because white femininity, thanks to white supremacy in U.S. culture, is the most purely feminine femininity of all.

In contrast, the commercial market is actually designed to sell clothes to everyday people.  In this case, they want consumers to identify with their models.  Their models aren’t supposed to signify social distance, they’re supposed to be just like us.  Using more diverse models and models who are less waif-like helps accomplish those goals.

Screen shot from the JC Penney catalog, thanks to reader Chelsea S.:

Originally posted in 2010.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

I heard stories this week about dung beetles and cuttlefish.  Both made me think about the typical stories we hear in the media about evolved human mating strategies.  First, the stories:

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Story #1 :The Dung Beetle

Photo from flickr by Camilo Hdo.
Photo by Camilo Hdo, retrieved from flickr.

A story on Quirks and Quarks discussed the mating strategies of the dung beetle.  The picture above is of a male beetle; only the males have those giant horns.  He uses it to defend the entrance to a tiny burrow in which he keeps a female.  He’ll violently fight off other dung beetles who try to get access to the burrow.

So far this sounds like the typical story of competitive mating that we hear all the time about all kinds of animals, right?

There’s a twist: while only male dung beetles have horns, not all males have horns.  Some are completely hornless.  But if horns help you win the fight, how is hornlessness being passed down genetically?

Well, it turns out that when a big ol’ horned male is fighting with some other big ol’ horned male, little hornless males sneak into burrows and mate with the females.  They get discovered and booted out, of course, and the horned male will re-mate with the female with the hopes of displacing his sperm.

But.

Those little hornless males have giant testicles, way gianter than the horned males.  While the horned males are putting all of their energy into growing horns, the hornless males are making sperm.  So, even though they have limited access to females, they get as much mileage out of their access as they can.

The result: two distinct types of male dung beetles with two distinct mating strategies.

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Story #2: The Giant Australian Cuttlefish

846693304_2d180b3fff_z
Photo by Paul Oughton, retrieved from Flickr.

The Naked Scientists podcast featured a story about Giant Australian Cuttlefish.  During mating season the male cuttlefish, much larger than the females, collect “harems” and spend their time mating and defending access.  Other males try to “muscle in,” but the bigger cuttlefish “throws his weight around” to scare him off. The biggest cuttlefish wins.

So far this sounds like the typical story of competitive mating that we hear all the time about all kinds of animals, right?

Well, according The Naked Scientists story, researchers have discovered an alternative mating strategy.  Small males, who are far too small to compete with large males, will pretend to be female, sneak into the defended territory, mate, and leave.

How do they do this?  They change their color pattern and rearrange their tentacles in a more typical female arrangement (they didn’t specify what this was) and, well, pass.  The large male thinks he’s another female. In the video below, the cuttlefish uses his ability to change the pattern on his body. He simultaneously displays a male pattern to the female and a female pattern to the large male on the other side.

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So, can the crossdressing cuttlefish and dodge-y dung beetle tell us anything about evolved human mating strategies?

Probably not.

But I do think it tells us something about how we should think about evolution and the reproduction of genes. If you listen to the media cover evolutionary psychological explanations of human mating, you only hear one story about the strategies that males use to try to get sex. That story sounds a lot like the one told about the horned beetle and the large male cuttlefish.

But these species have demonstrated that there need not be only one mating strategy. In these cases, there are at least two. So, why in Darwin’s name would we assume that human beings, in all of their beautiful and incredible complexity, would only have one? Perhaps we see a diversity in types of human males (different body shapes and sizes, different intellectual gifts, etc) because there are many different ways to attract females. Maybe females see something valuable in many different kinds of males! Maybe not all females are the same!

Let’s set aside the stereotypes about men and women that media reporting on evolutionary psychology tends to reproduce and, instead, consider the possibility that human mating is at least as complex as that of dung beetles and cuttlefish.

Originally posted in 2010.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.