bodies: fat

The Wall Street Journal published an article about “cankles” (sent in by Dmitriy T.M.). It begins: “This summer women have a new body part to obsess about.”

There’s a gender-specific warning (men apparently need not worry about cankles) and passive language. “Women” simply “have” a new insecurity. It’s not as if, maybe, perhaps, the Wall Street Journal is actively telling women they must worry about cankles.

They offered an illustration:

(As an aside, can you imagine being the illustrator who got this assignment? Like, do you think he drew the cankles and then went home and made himself a stiff drink, stared at his art degree diploma, and wondered what had become of his dreams?)

And!

In the guise of a history lesson, they offer a whole bunch more nasty euphemisms for body parts that you (and by “you” I mean ladies) “have” to worry about:

Via Jezebel.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Angela B. and Jessica B. sent in this photograph of a baby doll toy called the “Lots to Love Baby.”  Angela notes that “lots to love” is a slogan of the fat acceptance movement.  So, apparently these babies are extra fat (aren’t babies supposed to be fat?) and, also, we’re not supposed to be concerned about that because “it’s just baby fat.”  Is it me or is this a bizarre projection of unrealistic BMI expectations and, simultaneously, fat phobia onto infants?

(And also, is that a potty training seat?  I think Freud would be horrified.)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Genderkid, Andrea J., Laura S., and Jessica C. all sent in links to the Fallen Princesses photographs. About her project, photographer Dina Goldstein writes:

These works place Fairy Tale characters in modern day scenarios. In all of the images the Princess is placed in an environment that articulates her conflict. The ‘…happily ever after’ is replaced with a realistic outcome and addresses current issues… Disney’s perfect Princesses [are] juxtaposed with real issues that were affecting women around me, such as illness, addiction and self-image issues.

You may want to check out a discussion on Racialicious about presenting Jasmine in a war zone and Women’s Glib‘s discussion of the representation of fatness as “fallen” (and the stereotype that fat people gorg on fast food).

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

As reported in the Associated Press, according to a report released today by the Trust for America’s Health and the Robert Wood Johnson Foundation, “Adult obesity rates increased in 23 states and did not decrease in a single state in the past year… In addition, the percentage of obese or overweight children is at or above 30 percent in 30 states.”

More details, nifty flash graphics, and state specific information can be found online.

Kristin W., Brad W., and Deb G. sent us the Bacardi Breezers “Get an Ugly Girlfriend” ad campaign, discussed over at Jezebel. The message? Ladies, if you want to look better, get an ugly female friend to stand next to:

There are profiles of the various ugly girlfriends you can get:

Of course this ad campaign suggests to women that the most important thing about them is how they look. But, more insidiously, as Sweet Machine points out, it places women “in competition with other women for male attention” in a world where “self-esteem is a zero-sum game.”

This is how patriarchy creates in-fighting among women: If men have the power, and the only way to get power is to get men, then women feel compelled to try to get (the attention of) a man (or men).  Other women are their competition.

Women are stereotyped as bitchy and catty as if it is an inherent feature of femininity when, in fact, women’s subordination to men creates the conditions that force them into competition.

We see it happen live in this horrendous clip from Battle of the Bods.

More examples of cultural endorsements of the idea that women and girls are always in competition with one another here, here, and here.

UPDATE: Commenter Joanne pointed out an update, via Shapely Prose:

Sean-Patrick Hillman of bacardi.com comments below:

June 21, 2009

Thank you for taking the time to post your story regarding Bacardi Breezer.

The campaign you are referring to ran in 2008 for two months in Israel. Even though Bacardi Breezer is not sold or distributed in the United States, we immediately notified the appropriate Bacardi affiliate and had this website shut down.

Bacardi proudly celebrates diversity and we do not endorse the views of this site.

We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention.

I’m a bit confused, though–I did a quick google search, and Bacardi Breezer seems to be sold in a lot of places, including Canada and the U.S., but maybe they’re imported by a third party and not directly by Bacardi? I know I’d heard the name Bacardi Breezer before I saw these ads. Apparently I’m going to have to go on a tour of local liquor stores to see. What a horrible life I lead.

And I also agree with several of the other commenters–how awful must it be to be cast as an “ugly” person?

I have been fascinated over the past week by news coverage of the newly discovered “Venus” figurine that is believed to be the oldest human carving ever found. In this post, I’m trying to work out my thoughts.

News coverage has described the figurine with terms like “sexy,” “erotic,” “sexually-suggestive,” “sexually-charged,” “busty,” “pornographic,” and “pin up.” I’m not sure what to make of this.  There is no possible way that we could understand the meaning–or, let’s face it, multitude of contested meanings–that such a figure could have carried for those who made it.  All interpretations are projections of our own contemporary sensibilities.

Perhaps especially because of this, I am dumbfounded as to the ease with which news coverage describes the figurine as sexy.

From a contemporary U.S. perspective, the figure would not be considered sexy. Bodies such as that portrayed in this “Venus” are considered grotesque today and people who are sexually attracted to such bodies are considered deviant. It’s amazing to me that this is so completely unnoticed in news coverage. Instead, the figure is seen as obviously sexual exactly because the body is fat.

I think this could be explained with our contemporary social construction of fatness. Fat symbolizes excess. Fat people are presumed to have appetites in excess, for sex as well as for food. Fat women in the media are often portrayed as highly, even aggressively, sexual (think Mimi from The Drew Carey Show, the way that Star Jones’ role developed on The View, even Karen Walker on Will & Grace who, by modern standards and compared to Grace, was “curvy”).  The figurine is described as somehow obviously in excess.  The coverage includes terms like “protruding,” “exaggerated,” “grossly exaggerated,” “enormous,” “aggressive,” “enlarged,” “bloated,” “huge,” “bulbous,” “oversized,”  “outsized,” “distorted,” “swollen,” and “with breasts that make Dolly Parton look flat-chested.”  Granted, the figure may be somewhat disproportionate (and I emphasize may be), but our interest in its disproportionality seems somewhat disproportionate as well.

Maybe this is intersecting with our own assumptions as to the primitiveness of the people who carved the figure. The primitive is also a socially constructed idea and we often think that primitive people have closer ties to their baser instincts.  From that perspective, maybe being sexually attracted to excessive sexuality makes sense.

So maybe the combination of our social construction of fat and our social construction of the primitive explains why the contradiction–the figurine is obviously sexy, but women who have that body today are considered the antithesis of sexy–is going unmarked. I’m not sure. I’d like to hear your thoughts.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In a NYT blog, Catherine Rampell “plotted out the relationship between time the average person in a given country spends eating and that country’s obesity rate (as measured by the percentage of the national population with a body mass index higher than 30).”

While the blog post is light on details and the statistics are far from conclusive, the chart holds and invites a discussion about food and culture.

I know nothing about “fat camps,” but I have (rather thoughtlessly) simply assumed that they are oppressive places that punish and shame campers in support of a sizest status quo. But, after looking through Lauren Greenfield‘s photographs of kids at a weight-loss camp in the Catskills, NY (here), I’ve started to think differently. The pictures don’t seem to be of oppressed beaten-down kids. Instead, they seem to be having a pretty good time.  Greenfield’s captions suggest that these kids feel more comfortable at weight-loss camp than they do in their “real” life because they’re around other people that are, in this important way, just like them.  Images show them enjoying things they say they can’t do outside of camp (e.g., wearing a swimsuit), practicing (heterosexual) romance, and learning stuff that is fun or useful (e.g., tae bo, nutrition).

As Gwen pointed out, my critique of weight-loss camps was based on the idea that fat-shaming was more intense at weight-loss camp than it was elsewhere. If you think about it much, this is obviously false.  There is plenty of fat-shaming everywhere.  At least at camp, kids can potentially achieve a sense of normalcy and some solidarity with one another.  So, without suggesting that there is nothing at all problematic about weight-loss camps, these images complicate simple condemnations.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.