clothes/fashion

We’ve written several posts about how the words “nude” and “flesh” tend to be used to refer to colors associated with light-colored skin.  For examples, see our posts on “flesh-colored,” Michelle Obama’s “nude” colored dress, the new in-color, “nude is the new black” (and by black we mean white), lotion for “normal to darker skin,” and color-assisted medical diagnosis.  Readers have sent in an additional example and several counter-examples.

Catherine M.P. snapped this photo of an ad for Ripley in Santiago, Chile (she says English is often used to make a product seem “edgy”):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kasia G. and Tom M. sent in this remarkable product designed to smooth out…     wait for it…     camel toe.

That’s right, women.  Listen up.  We want you to wear clothes so tight that we can see every bump and crevice on your body, but see… we don’t want you to actually have bodies.  Can you work on that for us, please?

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Fluid hair salon released this ad to let people know that it is donating all clipped hair to the oil recovery efforts in the Gulf:

The ad is a perfect example of the way in which entirely-unrelated messages get inexplicably translated into half-naked women looking uncomfortable.  Why not advertise donations to oil recovery with clean beaches, or dirty beaches, or oil booms, or rinsed off birds, or smiling shrimpers, or actual hair-based oil spill mats?  Why in heaven’s name slather a perfectly clean woman in goop that looks like oil and make her crawl in a marsh?

Because half-naked women who are dirty, disgusting, and uncomfortable are high-fashion.  Because we love to see women on their knees in the mud.  To a great extent, elite fashion imagery involves putting women in gross situations and pretending that it’s cool.  These images assault their bodies and their dignity.  So how else would an elite salon advertise its good-doing?  Female punishment is the language of fashion. Fluid just speaks it fluently.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Thanks to Raluca-Elena, I am now disturbed to discover that the makers of heelarious, fake high heels for infant girls, are now selling teethers in the shape of a credit card with the name “Ima Spender.” Get it?

Let’s train those girls to consume above their means before they even get their first teeth!

Okay okay, infants aren’t going to get the joke. But why is it so funny to encourage infant girls to grow up to be shallow, gold digging, divas?  Or is this me stereotyping the high-fashion-conscious?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

JustReading sent along a screenshot of the “shop” tab at Etnies.com.  It separates their products into “mens,” “girls,” and “kids” (the grammar mistake is theirs too).

So, yeah, men are men and women are girls.  We’ve featured more examples of this phenomenon: a vintage ad for “girl” pens and “Beer Man” and “Beer Girl” Halloween costumes.  Listen also to Bob Barker’s creepy girl talk.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Justin A. B. drew our attention to a Marie Claire fashion slide show titled “Nude is the New Black.”  By “nude” (ironically) they mean, “white-person-color.”  Every single picture featured a tan or cream item.  Every. Single. One.

We’ve been covering this phenomenon.  See our posts on “flesh-colored,” Michelle Obama’s “nude” colored dress, the new in-color, lotion for “normal to darker skin,” and color-assisted medical diagnosis.

NEW! (July ’10): Anna sent in another example, this time an article about Givenchy’s Fall 2010 collection. According to the article (at style.com), “everything was white, flesh-colored, or gold, with a salon dedicated to each shade.” On the Givenchy website, they use the term “nude.” An example of a “flesh-colored/nude” dress:

A group photo that shows the range of colors; the two in the middle are the “nude” dresses:

Also NEW! (July ’10): Juliana B. pointed out that in the May 2010 issue of Esquire an article on haircuts completely ignored Black men, who might not be able to use the suggestions on their hair…but in the June issue, the editor responded to a letter from a reader by acknowledging “he’s right.” They then included a segment on haircuts for Black men:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

War is always an opportunity for someone, many someones, to make money. A recently closed ebay auction sold a pair of Converse shoes manufactured and sold during World War II. If I understand the description right, the shoes were sold to overseas servicemen who wanted to “stomp” on the Nazis; alternatively, they were sold to Nazis (I think the former).

The shoes:

And, the kicker, the soles:

UPDATE! In the comments Joe C. linked to a website, aryanwear.com, where you can buy these:

Via BoingBoing.  See also our post on the surprising history of the symbol.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jessica L. sent in an example that simply and clearly illustrates the way that lighter skin tones that come closest to matching White skin are given the status of neutral, “regular,” unmarked skin. She was shopping for a sports bra and noticed that the colors included white, black, and a beige color, which instead of being called beige or tan or something of that sort is called “skin” (reader May points out that “tan” is used to refer to skin color as well):

For other examples, see our post on “flesh”-colored clothing.