Justin A. B. drew our attention to a Marie Claire fashion slide show titled “Nude is the New Black.” By “nude” (ironically) they mean, “white-person-color.” Every single picture featured a tan or cream item. Every. Single. One.
We’ve been covering this phenomenon. See our posts on “flesh-colored,” Michelle Obama’s “nude” colored dress, the new in-color, lotion for “normal to darker skin,” and color-assisted medical diagnosis.
NEW! (July ’10): Anna sent in another example, this time an article about Givenchy’s Fall 2010 collection. According to the article (at style.com), “everything was white, flesh-colored, or gold, with a salon dedicated to each shade.” On the Givenchy website, they use the term “nude.” An example of a “flesh-colored/nude” dress:
A group photo that shows the range of colors; the two in the middle are the “nude” dresses:
Also NEW! (July ’10): Juliana B. pointed out that in the May 2010 issue of Esquire an article on haircuts completely ignored Black men, who might not be able to use the suggestions on their hair…but in the June issue, the editor responded to a letter from a reader by acknowledging “he’s right.” They then included a segment on haircuts for Black men:
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.