bodies

Andrew M. sent us a link to an interesting post by Lewis Denby at Beef Jack about the video game APB. The game lets you customize the characters in a variety of ways, including height and weight. Denby noticed something interesting about the customization, however. Here’s a male figure with the weight at the maximum level:

As Denby points out, it’s pretty unusual to have main characters that give the option of not being super muscular and slim, so this is pretty surprising. Perhaps less surprising is what he found when he maxed out the weight scale for a female character:

While she’s certainly larger than most women in video games, the maximum body proportion for her seems quite a bit thinner than the maximum allowed for the male character, and she still has an hourglass shape. So you’re given the option to customize the characters’ bodies, but it appears you get less choice for the female figures than the male ones. The question is why; did the designers think this is as large as anyone was likely to ever want a female character to be? Were they, for whatever reason, more concerned about female than male characters being too much outside the video game norm, to the point of limiting customization options? Some other reason for this disparity? If it were due just to technical design issues, I don’t see why it would be possible to give more weight range for the male character than the female one.

Beef Jack contacted the company for comment but, it being the weekend, they’re still waiting to hear back.

Fluid hair salon released this ad to let people know that it is donating all clipped hair to the oil recovery efforts in the Gulf:

The ad is a perfect example of the way in which entirely-unrelated messages get inexplicably translated into half-naked women looking uncomfortable.  Why not advertise donations to oil recovery with clean beaches, or dirty beaches, or oil booms, or rinsed off birds, or smiling shrimpers, or actual hair-based oil spill mats?  Why in heaven’s name slather a perfectly clean woman in goop that looks like oil and make her crawl in a marsh?

Because half-naked women who are dirty, disgusting, and uncomfortable are high-fashion.  Because we love to see women on their knees in the mud.  To a great extent, elite fashion imagery involves putting women in gross situations and pretending that it’s cool.  These images assault their bodies and their dignity.  So how else would an elite salon advertise its good-doing?  Female punishment is the language of fashion. Fluid just speaks it fluently.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This headline for this Listerine ad from 1951 reads, “Let the tide take her out… I WON’T!”

Translation:  “I’d let a woman with bad breath die before I would go on a date with her.”

If that wouldn’t scare you into buying Listerine, I don’t know what would!

Source: Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This 1957 ad for an Exercycle tells young and old women and men exactly what they should be concerned about:

So old women are supposed want to be young, young women want to be slender, young men want to be strong, and old men want to be active.  I think it’s pretty much the same today.

Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Today we’ve got two examples of the sexual objectification of Black men.

Margaret M. sent us this commercial she recently saw on TV in Budapest. It’s for an ice cream bar called Maxi King, and I think it’s not stretching to say that the ice cream bar is a stand-in for the guy’s penis:

The placement of the container she takes it out of, her sexy look, the shot of the ice cream with the white center and the caramel goo…yeah, that’s a penis. And the commercial is playing on the stereotype that Black men are particularly well-endowed. Massive satisfaction!

In both cases, Black men’s sexuality is fetishized for White audiences. They represent a fantasy of exotic, hypersexual, and sexually-gifted Black men. While the stereotype could appear positive — after all, they’re presented as desirable sexual partners — the flip side is that Black men are thus also often presented as more animalistic and sexually aggressive than White men, a stereotype that has been used against them time and time again.

And as we see in the second commercial, representing a fantasy means you are interesting because of that fantasy, not because of who you are. When the man failed to live up to the woman’s fantasy, not only did she no longer find him attractive, she and her friend found the situation laughable…because you certainly wouldn’t want to sleep with, or even date, a Black man from Shropshire. If he’s not an exotic sexual fantasy, what’s the point?

UPDATE: Reader Carlo says,

I took the joke in the second commercial to be on the woman. She allowed her race based assessment of the man as an exotic other to make a fool of her when the man proved to be just like her (from somewhere local). Even though this commercial is obviously playing on recognized stereotypes (women find exotic men attractive), it sort of points out the ridiculousness of those assumptions. In the end, her friend is laughing at her for being, essentially, that daft white audience that equates blackness with the exotic.

For another take on fetishizing Black men, see our post on male sex workers in the Caribbean.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Cross-posted at Love Isn’t Enough.

Diego Costa sent in an image of Jaden Smith, star of the remake of The Karate Kid, at a recent promotional event in China. In it, 11-year-old Jaden has lifted his shirt to show off his abs, while co-star Jackie Chan and a man I presume is the event host marvel at them:

What struck Diego is how this image was received differently than a similar image of an 11-year-old girl pulling up her shirt to show off her abs might be seen. For instance, The Huffington Post showed the image without any comment about its content. We might compare that to the public outcry over the images of Miley Cyrus wrapped in a sheet that came out two years ago. I also suspect The Huffington Post article might say something about the adult men in the above photo if it were a girl rather than a boy they were touching/ogling.

Apparently when he went on The View, Jaden said he’s “already a great kisser” and the audience cheered, though I can’t find a video of it.

Diego says,

Why is the exposure of boy bodies deemed appropriate whilst the revealing of girls’ bodies must always accompany relentless probing, judging and outrage? If we agree that we shouldn’t sexualize children, then let’s not do it to any child. And, while we are at it, let’s also not assume infantile heterosexuality by asking if boys already have “a girlfriend.”

Excellent points. I suspect if an 11-year-old girl went on The View and said she was a good kisser already, she and her parents would be attacked in the press, people would express horror, and rumors would circulate about whether she’s been sexually abused, is already sexually active, etc. etc. But when an 11-year-old boy does it? That’s cute! He’s on his way to being a smooth-talking ladies’ man!

I can’t decide if, or to what degree, race might be at play here. There is certainly a tendency to adultify non-White children — that is, to treat them as mini-adults rather than children at much earlier ages than White kids are. This includes sexuality (for instance, teachers often assume Black girls are sexually active at younger ages than White girls). My recent post on the hypersexualization of a 13-year-old Latino boy discussed this topic.

But I’m not sure if that’s playing a major role here, or if gender assumptions and him being the son of a much-beloved celebrity couple are the more important factors. Thoughts?

For another example, see our post on the Rolling Stone cover with Taylor Lautner.

Tom Megginson of Change Marketing and Kandirra sent us a stunning example of the objectification of women in advertising. It’s a commercial for Rosgosstrakh, the largest insurance company in Russia, advertising their car insurance. How do they do so? By painting pictures of vehicles on (headless) women’s breasts and showing various hands fondling/smushing/jiggling them.

Reader lizardbreath pointed out that showing breasts on TV wouldn’t be as shocking in a lot of cultures as it would be in the U.S., which I think is a valid point. What makes it seem objectifying to both of us isn’t just the breasts themselves, but the headless women (so you have disembodied breasts). I also noticed that at one point a woman pushes the (also disembodied) male hands away, which implies she’s being groped when she doesn’t want to be.
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Katrin discovered a particularly ironic bit of photoshopping.  The first picture is of Rosie Huntington-Whiteley on a photo shoot, the second is her ad for the Victoria’s Secret “I Love My Body” ad campaign.  Notice that the body she is supposedly loving has significantly more cleavage than the body we see in the first photo.  Apparently even models’ bodies are unlovable without re-touching (or surgery?).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.