More ads portraying men as stupid and trivial. Click here for more.
Miguel E. found all of these here!
NEW: In our comments, Pharmacopaeia pointed us to this commerical from New Zealand:
See also bros before hos.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
According to Melissa, the dialogue/voice-over in this Czech commercial roughly goes like this:
…basically the woman complaining about stuff, followed by the deflation, then a voiceover with a play on words about blowing off your wife to have a beer with the lads.
Joyous A. sent us a link to these Cosmo beauty tips, illustrated by this picture:
Jeff G. let us know about one of Troyt Coburn’s ads for Lee:
Glenn R. sent us a link to this Caramba Tequila ad (via):
And Jay L. pointed out this Swiss commercial for Creme d’Or ice cream, in which a woman appears to give a statue oral sex:
The commercial was entered in the Cannes Lions Advertising Festival.
This ad 1976 ad for Perrier may seem boring for the first 15 seconds or so, but it’s worth the wait:
[youtube]https://www.youtube.com/watch?v=rRIRACUmTPE[/youtube]
This is an ad for a water gun called The Oozinator:
The images below are on The Ice Creamists website:
NEW (Jan ’10)! Helene V. sent in these two Danish ads for Cult. In addition to potentially encouraging you to use alcohol to get sex, do you see the splooge halo around the bottles?
NEW (Mar. ’10)! Dmitriy T.M. sent in this flyer advertising a techno party:
ALSO NEW! (Mar. ’10): Kristyn G. sent us this commercial for an Australian internet company, which was pulled from the air after compaints (found at the Daily Telegraph):
See also Gwen Stefani, this Tudors ad, this creamer ad, and the Slates, Caesar’s Palace, and Campari ads from this post.
Images from Jezebel, Copyranter (here and here), Adfreak, and The F Word.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
I found most these images at Photo Basement, but all were originally posted at The November Coalition’s Random History of Alcohol Prohibition page.
“Good for the engine, but not for the engineer. Good for commercial purposes, but not as a beverage.”
The white man’s burden isn’t infantile non-whites in need of oversight, it’s saloons.
Connecting drinking alcohol with nationalism and the downfall of America.
Again, being anti-alcohol is patriotic.
Do you love drink more than you love your children? Or America?
But we see many of the same themes in the anti-Prohibition campaign:
So now if you love your kids and want them (and, implicitly, America) to be secure, you’ll repeal Prohibition.
“Protect our youth. Stamp out Prohibition. Love our children.”
At first I wasn’t sure if this was pro- or anti-Prohibition (asking people to vote to repeal it, or to overturn the repeal). But according to this history of Prohibition, Democrats came out with a “wet” (anti-Prohibition) platform as a way of drawing “ethnic” (i.e., European immigrant) and working class votes. So the message here is that we need to protect our children (and wives?) from the hordes of gangsters and bootleggers who emerged because of Prohibition, and their way to do this is to vote Democratic.
Thanks for the tip, Miguel!
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Thanks to Daniel G. for sending this in!
Jenelle N. sent this ad in:
As she put it, “I’d say there’s nothing subtle about this one.” No, indeed.
Thanks, Jenelle!
Miguel sent us a link to Galeria: Ellas Mandan, a set of advertisements that reverse the common images of male dominance by showing women in control:
For pantyhose:
Shoes:
Jeans:
Dolce & Gabbana:
A submission from Stumblng Tumblr from the Brylcreem website:
NEW! A fashion ad from Phillip G.:
These images show women in “control” of, or dominating men, but in a very sexualized manner that often references S&M or bondage. So women can have power, but have to be sexualized at the same time. This fits in well with our cultural beliefs that women have power over men because men want sex and will allow themselves to be manipulated by women in order to get it. So women can supposedly control men by threatening to withhold sex until they get what they want.
And is it not possible to just have some images where men and women are equals and no one has to be dominant? Is that out of the question?
Thanks, Miguel!
